Recently, Elon Musk tweeted that he was going to buy Coca-Cola and reintroduce the cocaine ingredient to it. The idea of resuming the addition of cocaine in cola has created a strong curiosity.
Coca-Cola is no stranger to everyone, its predecessor was founded in 1886, and the establishment of this company is very dramatic. There was a pharmacist named John Pemberton in the United States, who used coca leaves to concoct a drink called Pemberton French coca. Why should an American's wine be called French ancient wine? Because the base recipe is a wine of French origin. When Pemberton was confident and ready to make a fortune, the local government suddenly issued a ban on alcohol, which suddenly woke him up from his dream.
But this big brother is also quite tenacious, thinking about how to change the formula and make his product available. So he began to experiment continuously, in the process of an experiment, inadvertently mistakenly took soda as a creed, the eldest brother tasted it, the taste was very good, so there was a predecessor of Coca-Cola. At the time of the first interview. Coca-Cola adopts a strategy of small profits and high sales, selling only five cents a bottle, what is this concept? In the 1880s, a worker at the bottom of the American society was paid about $0.8 to $1.4 a day, a price that could be said to allow everyone to achieve Coke freedom. Even if it is so cheap, everyone is not interested in this new type of drink, and sales are dismal.
But people who have drunk it have found that although the drink does not contain alcohol, it can play a similar role to alcohol. This effect is mainly derived from the coca leaf added to it, because the coca leaf contains an alkaloid, which is the main component of the drug cocaine, which can directly act on the central nervous system of the brain to excite it. After that, Coca-Cola sold more and more, and under the pressure of public opinion, it finally removed the cocaine ingredient from the formula in 1929.
So the question is, why is John Bloomington obsessed with using cocaine to make drinks? Because, since the 18th century, many countries in Europe and the United States have seen a large number of drug use phenomenon, taking Britain as an example, at that time opium and opium tincture was used in society, poor people as an anesthetic or physical supplement. The capitalists saw the business opportunity and beautified the packaging of opium and opium tincture into normal medicines, and gave them very good names, such as soothing syrup, and even the quiet of motherhood and the tranquility of a penny. It is not difficult to see from the name that the price of such drugs is very low, and even children are not spared.
At that time, the people at the bottom were busy with their livelihoods and had no time to take care of their children, and many families paid together to hire a nanny to take care of more than a dozen children, and the nanny fed the naughty children the so-called mother's quiet in order to save trouble, which also led to the death of many innocent children from drugs. Even more tragically, in an era when child mortality was extremely high, almost no one would have thought that it was the problem with those few drops of potion.
In the era of chaos and obscurity, there are still extenuating circumstances for drugs to be popular, but if drugs still want to appear on the surface in a dignified way today, it must be a problem in Musk's brain.