After Musk reached an acquisition agreement with Twitter, the limelight was in full swing, and he immediately tweeted that the next step was to buy Coca-Cola and reintroduce cocaine
01
Coca-Cola inventor John Pemberton started out as an addict, bouncing back and forth between drug and drug rehabilitation every day
At first, he wanted to find something that could replace drugs, and then discovered the coca wine that was popular in Europe at that time, which contained trace amounts of cocaine, that is, cocaine
And he debugged his own coca wine, declaring that his wine can make people feel excited, but also stimulate high sexual desire, thinking that his wine is "the best aphrodisiac liquor"
Immediately after the United States introduced prohibition, he was slapped twice, causing his business empire to fall apart before it even began
Since the wine is not good, let's make a drink
After unremitting efforts to experiment and debug, a new beverage made of cocaine, cola fruit, soda, syrup, flavor and other materials was born
John Pemberton and his partner combined the letters of coca and kola, then estimated that one person should be obsessive-compulsive, and changed kola's k to c for the sake of uniformity
Coca-Cola was born
In 1886, 5 cents per glass, known as a non-alcoholic beverage Coca-Cola was officially launched
But the first year of marketing was dismal
After a year of fermentation, it was found that although the drink did not contain alcohol, it could achieve a coca-like effect
Through the propaganda of the original drunkards, Coca-Cola immediately began to catch fire
This can not be said to be Musk's whimsy, it is true that Coca-Cola added cocaine when it first promoted production
Musk wants Coca-Cola not to forget its original intention, after all, Guozi has been constantly finding its original self over the years
What bad heart can the kind and simple Musk have?
02
The reason why the public's addiction to cocaine has become a daily entertainment pastime is inseparable from the recommendation of psychologist Freud
In a fortuitous place, by chance, he stumbled upon that cocaine could be used as a local anesthetic, as a sexual irritant, and as an antidepressant
coca
And later in the long time, it is used to treat fantasy, depression, etc., and he believes that cocaine is a "magical" substance
Under the influence of Freud, coupled with the media hype of the time, exaggerated the role of attributes
Cocaine instantly became an artifact that could cure diseases, get rid of hunger, relieve fatigue, relieve sleep, and make people happy, and it swept the United States at that time
Subsequently, as people's awareness of drugs became more and more comprehensive, and the problem of cocaine addiction became more and more serious, some cases of death due to cocaine poisoning also attracted attention
As a result, the U.S. government has restricted the use of cocaine
The addition of cocaine to drinks in 1903 was widely criticized by the community
The Coca-Cola Company said that when it wants others, it calls others sweet and sweet, and when it is not, it will not be rubbed
Eventually, cocaine was removed from the recipe, but the coca (coca) in the name was retained
Musk wants people to drink his happy water to become happier, forever free of worries, and create a world without worries
What bad eyes can Musk have for helping others?
03
Addiction, why do people have addiction?
It's not just drug addiction, it's what we think of the most often
But there are also addictions: tobacco addiction, alcohol addiction, gambling addiction, sex addiction, Internet addiction, food addiction and so on
Mainly the "reward mechanism" in the brain is wrong, and the dopamine that is the source of happiness is out of control
We all know that secreting dopamine gives us pleasure
We people are born and instinctively look for pleasure and avoid negative emotions, which is the brain's self-response and a protective mechanism
So when we have negative emotions of emptiness, loneliness, coldness, well, cold heart, sadness, anger, trepidation, uneasiness, jealousy, and so on
The brain panicked and activated the emergency response program, at which time the brain was very eager to get an oversized cup of dopamine to suppress the rebellion
So I forced myself to start looking for something that could secrete dopamine
The central nervous system manages people's perceptions, thoughts, emotions, etc., and dopamine is also his little brother
Drugs, tobacco, alcohol and the like are substance addictions
Through the invasion of chemicals, it affects the central nervous system, thereby occupying people's perceptual thinking and forcing dopamine to be frantically output
Because of this, people who have smoked or drank alcohol before have negative emotions when they encounter something annoying
The brain still retains the imprint of the last time "smoking and drinking can make yourself happy", and you are tempted to do the same behavior again
Drugs, on the other hand, not only affect dopamine, but also cause irreversible harm to endorphins in the human body
Endorphin secretion can bind to morphine receptors to produce analgesic effect and euphoria, and it is precisely because of endorphins that people can act normally, without endorphins, bone friction, and muscle movements will make people feel painful
While taking drugs, explosive endorphins enter the body, inhibiting their own endorphin secretion, and over time, the human body no longer produces endorphins
Therefore, once a drug addict is committed, not only is he psychologically tortured, but his body will feel like tens of thousands of ants are nibbling because of the lack of endorphins
Internet addiction, sex addiction and the like are considered mental addictions
By playing games, surfing the Internet, and doing sex, a large amount of dopamine is generated to fill in the negative emotions of psychology
Once these behaviors are unsatisfied, addicted people will develop negative emotions such as restlessness, anxiety, palpitations, irritability, sensitivity, depression, and so on
04
And all of the above, whether it is a material addiction or a mental addiction, is to achieve pleasure through abnormal dopamine
What do you mean?
The dopamine produced by people every day is limited, and the brain cannot secrete dopamine all the time, which everyone should have a deep understanding
Take playing games:
For example, we assume that the brain secretes an average of 100 g of dopamine a day
Playing a 10-minute game will cause the brain to secrete 100g of dopamine, which is the normal amount of a day
And when the brain has experienced this explosive dopamine shock, it has laid a brand, and the brain that has tasted the sweetness will then keep thinking about this pleasure experience, thinking about playing games anytime and anywhere
According to the law of diminishing marginal benefits and the ceiling effect, when we experience the pleasure of playing for 10 minutes a day, the brain adapts gradually after adapting to the moisturization of 200g of dopamine
The brain involuntarily begins to produce empty, boring negative emotions
Then you think, this is not OK, you have to be happy, so you increase the game time to 20 minutes, prolonging the time of the pleasure experience, and the amount of dopamine secreted every day is increased to 300g
At this time, you can't go back to the days of 100g of dopamine per day
To put it bluntly, I have become accustomed to the brain of 100g+, and then return to 100g, I will not be satisfied at all
This is similar to how many Asian girls have talked about European boyfriends and said that they will rarely consider finding Asian boys
This addiction is like a snowball, getting bigger and bigger
Internet addicted teenagers play games for longer and longer every day
Smokers slowly went from one pack a few days to several packs a day
Gradually, drinkers filled their thermos with wine
The final bankruptcy of drug addiction cannot satisfy themselves
05
These are all negative addictions, or bad habits, and various cases tell us that it is best not to try, not to touch
Especially minors
Teenagers generally have no mature mind, and many people will think of trying it once because of the curiosity mentality
It is often people who think this way, from trying to becoming uncontrollable
And people who have developed addictions, in addition to drug addiction, can still look a little optimistic, just a little
Many people who are addicted to tobacco, alcohol, and food want to quit, but in the end they can't help smoking, drinking, and eating
It's not that they don't want to quit, but often sometimes these people are more desperate than others to quit these vices
But like the above, when the brain returns to 100g, the brain itself can't stand it
In this case, there is no need for external temptation, and the brain itself is tempting itself all the time
At this time, you can't just start with the abstinence, but also transfer
Just like "don't think about white bears", the more you don't think about it, the more you rely on the ring, the more you will rebound, and your mind will be full of things you want to quit
We often hear many people say that they have to read, study, exercise and the like every day, and feel uncomfortable if they don't watch or learn or exercise for a day
In fact, this is also an addiction
It's just that I classify these as positive addictions
At this time, we are to find the "addiction" that attracts us and thinks that we are interested in, and give a part of the dopamine to this "addiction", and divide it a little bit every day, so that it can accumulate into more and more
Slowly shift the focus
Or find several interesting things at the same time and cast a wide-style net like a scumbag
Strip dopamine from addiction and give love to something else
Do one word: enrichment
This is a challenge for yourself
And when we complete the challenge, we get a huge sense of satisfaction, and this satisfaction also promotes positive dopamine secretion
It is another metamorphosis for itself
Eh? Thinking like this, perhaps Musk wants to free drug addicts from drug addiction and change to a slightly milder addiction, after all, Coca-Cola is called happy water
Or maybe Musk wants to give people all over the world a chance to challenge themselves and sublimate the hearts of all mankind
After all, what bad heart can Musk, a world friend, have?
I'm not pouring you chicken soup, I'm teaching you how to do things, and the dead ghosts will see you next time.