Soma flower is the Yi name of azalea, that is, the flower of welcome. The ancient poet left a good sentence that "the water bees, rocks, and butterflies do not know, and the dew is red and beautiful".
The most beautiful April day in the world, the eyes are full of colorful paintings. At present, the alpine Soma flowers in the Gukede Scenic Area of Zhaojue County have bloomed for the first time, the alpine Soma flowers that stretch all over the sky are overlapping and intertwined, climb high and look into the distance, the verdant of the mountains and the arbitrariness of the Soma flowers reflect each other into a painting, a tree and a cluster stretch out, there is both the majestic atmosphere of the group of flowers, and there is a unique charm and moving.
This romance from spring has added endless vitality and vitality to the Gukede Scenic Area. The beautiful scenery of Gu Kede and the colorful Soma flowers not only bring beautiful scenery, but also gather popularity, so that tourists' eyes focus on Zhaojue again and again, and boost Zhaojue's cultural tourism "flow" and "heat".
In recent years, Zhaojue County has further promoted the strategy of "strengthening the state with cultural tourism", and strives to become a cultural experience center of the Yi nationality in Daliangshan and a "cool summer" all-for-one tourism destination. With "flowers" as the medium, from a single scenic spot sightseeing to an in-depth experience of the transformation of vacation, a Soma flower, beautiful mountains, drunk tourists, and prosperous industry.
Wonderful view of the Guked wetlands.
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Using "flowers" as a medium to "circle fans"
On April 27, the "2024 Cool Liangshan Zhaojue Soma Flower Season and Riding All Over Sichuan Zhaojue Gukede Soma Flower Bicycle Open Press Conference" with the theme of "Enjoy the Sea of Flowers and Ride the Clouds" opened in Gukede Scenic Area.
At the opening ceremony, according to the relevant person in charge of Zhaojue County, the holding of this event is a powerful measure for Zhaojue County to further promote the strategy of "strengthening the state with cultural tourism" and strive to build a Daliangshan Yi cultural experience center and a "cool summer" all-for-one tourist destination. The event sincerely invites tourists from all over the world to go to Zhaojue, bathe in the warm spring light, enjoy the beautiful scenery of the sea of flowers, appreciate the scenery of the plateau, check in the Internet celebrity attractions, taste the food of the Yi family, experience the customs of the Yi township, enjoy the countryside outdoors, imagine poetry and the distance, and feel the harmonious and beautiful picture of "people walking in the scenery, driving in the sea of flowers, and the scenery coming to the face".
On the same day, the opening ceremony theatrical performance kicked off in the group dance "Song on the Clouds", the songs "Zhaojue Welcomes You", "Miss Gu Kede", "Buckwheat", women's group dance "Silver Fenghua", performance and singing "Soma Blossom", cross talk "Soma in the heart", song and dance "Heartstrings" and other programs were staged in turn, with distinct themes, diverse forms, rich content and splendor, presenting a visual and auditory feast for guests and tourists, and winning bursts of applause from the audience.
Standing at an altitude of more than 3,000 meters above sea level, walking up the mountain, the Soma flowers along the way bloom beautifully, and the flowers are very delicate against the backdrop of green mountains, green trees and clouds.
"It's so beautiful! So beautiful! The Soma flowers all over the mountains are worth seeing, which is very shocking! Liu Pingying, a tourist from Chengdu, said.
It is reported that the 2024 Cool Liangshan Zhaojue Soma Flower Season will last until May 30, during which a series of exciting activities such as the Most Beautiful Soma Flower Photography Contest, Colorful Intangible Cultural Heritage Tour, Hoshino Outdoor Activities, "In Photography" and "In Fashion", Barbecue Festival, Bicycle Open, "Age Home" Aojie Ag Concert and other wonderful series of activities will be held.
Zhaojue County is the largest Yi inhabited county in China, located in the eastern part of Liangshan Prefecture, in the heart of Daliang Mountain, and enjoys the reputation of "Yi Cultural Corridor", "Hometown of Chinese Yi Costumes" and "Hometown of Horses".
Gu Kede, Yi means "the place where wild geese live". Gukede Wetland Park is located in Jiefanggou Town, Zhaojue County, with a total area of 439.9 hectares, consisting of several alpine and subalpine lakes, meadows and swamp wetlands between 2800 meters and 3200 meters above sea level and the affiliated river and stream wetland system.
In recent years, relying on the world-class IP "Yi Torch Festival" and combining the advantages of agriculture and animal husbandry in Zhaojue County, Zhaojue County has built a comprehensive tourism, leisure and vacation experience base integrating culture, sports, agriculture, and film and television shooting, and promoted the upgrading and development of rural tourism with the new model of "sports + tourism". In May 2023, Zhaojue Valley Kede Alpine Cloud Land was officially awarded the "Sichuan Sports Tourism Demonstration Base".
On the day of the event, a press conference was also held for the 2024 Zhaojue Valley Kede Soma Flower Cycling Open. The competition will be held on May 19 in the Alpine Cloud Land of Gukde, with a total of three categories: Men's Road Elite Group, Men's Road Open Group and Women's Road Open Group.
Gukede is located in Nidi Township, Zhaojue County, and the Soma flower usually blooms from April to June every year. There are more than 10 varieties of Gukede Soma flowers, which are currently at the end of the flowering stage, citizens and tourists may wish to seize the "little tail" of the flowering period and go to the Gukede scenic spot to enjoy the flowers.
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The natural beauty shines through
Brushing away the dust of history, Zhaojue is like a multi-prism, exuding a brilliant light. Anyone who has been to Zhaojue knows how beautiful the scenery of Gukede is.
The pure water, clear air, the same color of the lake and the sky, and the harmony of living beings are the unique wetland treasures of Zhaojue. The vast wetland, beautiful and magnificent, shows the unique style of Gukede. A bay and a stream of turquoise water, like a green jade glowing, add a bit of "softness" to Gu Kede.
The reeds sway in the wind, and the birds fly on the water. Every year in April, the Soma flowers in Guked are in full bloom. Soma flower symbolizes holiness and auspiciousness in Liangshan, which means the flower of welcome, and is generally distributed in the area of 1000 meters to 4300 meters above sea level, while the average altitude of Gukede is about 3200 meters, which is extremely suitable for the growth of Soma flower. This season's Gukede is a "paradise" that makes people linger, and the Soma flowers all over the mountains are in full bloom in the high hills, long mountain forests, deep valleys, white, red, purple, pink, purple and red, magnificent. They bloom in the sun, full of beauty; They are on the high mountains, dotted with greenery, adding to the vitality.
"There is Luoji Mountain in the south, and Gukede in the north." In recent years, the continuous torch festival has made Gukede synonymous with Liangshan fire culture. During the Torch Festival, special folk activities such as fire ceremonies, bonfire carnivals, folk sports experiences, Yi traditional beauty pageants and interesting torch markets were held, allowing tourists from all over the country to experience the most original Yi Torch Festival.
In addition, the authentic Yi cuisine of Gukede also brings tourists a different eating experience, such as Tuotuo meat, alpine beef, sheep and chicken, Yi barbecue, buckwheat cake, colorful artichoke, Yi sausage bacon, etc., which directly open the taste buds of tourists, and immediately feel the bold temperament of the Yi people "eating meat and drinking in a big bowl".
In the scenic area, the October solar calendar planetarium, Yanqi Villa, Zhaimen watchtower, Yi cultural landscape carving building, ancient Yi village and other landscapes are the concentrated inheritance and expression of the essence of Yi traditional culture. In addition, there are hotels and tourism supporting projects such as Yanqi Villa, Muyun Villa, RV tent camp, flower sea trail, tourist toilet, etc.
As the only ski park in Panxi, Gukede Snowman Valley Ski Resort successfully held the "First Youth Ski Winter Camp in 2022". In the scenic area, sports include hiking, mountaineering, mountain biking, ethnic minority folk traditional sports, equestrian, mountain camping, alpine fishing, etc.
It is understood that Zhaojue Valley Kede Alpine Cloud Land has been awarded the titles of National Cultural Industry Demonstration Base, Provincial Key Leading Enterprise of Agricultural Industrialization, 2016 Provincial Tourism Investment Leading Enterprise, and Sichuan Cultural Industry Demonstration Base; On January 2, 2021, the Propaganda Department of the Sichuan Provincial Party Committee identified "Zhaojue Valley Kede Alpine Cloud Land" as the first batch of projects in the national cultural industry development project library; In 2021, the Ningbo Federation of Trade Unions and the Liangshan Prefecture Federation of Trade Unions signed a cooperation framework agreement, and Gu Kede was officially awarded the "Ningbo Employee Recuperation Base".
Soma flowers bloom.
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The integration of culture and tourism has accumulated momentum
Zhaojue County has a profound historical and cultural heritage and rich tourism resources, with a total of 1,023 tourism resources and 169 intangible cultural heritage items in the county. In recent years, the county has closely followed the strategy of "strengthening the state with culture and tourism", focusing on the spatial layout of the all-for-one tourism industry of "one heart, two wings, two lines, three rings, and multiple points", accelerating the transformation of resource advantages such as Yi customs, red culture, and historical relics, vigorously developing tourism resources, accelerating the construction of a new pattern of integrated development of culture and tourism, and making every effort to promote the in-depth development of the strategy of "strong state of culture and tourism".
Relying on good ecological, cultural and resource advantages, Zhaojue County has vigorously developed all-for-one tourism, deeply tapped the potential of resources, carefully built characteristic projects, accelerated the improvement of infrastructure, and made every effort to optimize the development environment, and the development of the cultural tourism industry has achieved remarkable results. Accelerate the construction of a cool summer holiday destination in Sichuan and Yunnan and the "back garden" of leisure tourism in Panxi; Accelerate the transformation of resource advantages such as Yi customs, red culture, and historical relics, and accelerate the construction of a new pattern of integrated development of culture and tourism.
With the brand of Gukede, Yixiang, China, we will create a 4A-level tourist attraction and a demonstration project of tourism poverty alleviation in Sichuan Province. Develop the natural and cultural landscapes of Qiliba Plateau Ranch, Yiluo Flower Sea, Yanqi Wetland, Nidi Tianchi and Stonehenge, and build Gukede into "one center and three bases", namely the Chinese Yi Traditional Culture Experience Center, the Chinese Alpine Sports Base, the Daliangshan Agricultural and Animal Husbandry Tourism Interactive Base, and the Daliangshan Yi Cultural Film and Television Shooting Base, which has become another brand of Daliangshan tourism after Qionghai, Lugu Lake and Luoji Mountain, filling the "gap" of tourist destinations in the eastern part of Daliang Mountain, and playing a bridgehead to lead the development of tourism resources in the east. The role of the locomotive has effectively driven the development of tourism poverty alleviation and promoted the implementation of the all-for-one tourism strategy.
By holding various cultural activities and sports events, we will increase publicity, deeply integrate culture and tourism, further enhance the popularity of cultural tourism, and strive to accelerate the construction of key scenic spots in the "east and west wings" by vigorously developing red tours, ice and snow tours, and research tours, so as to shape brands, strengthen support, expand and strengthen cultural tourism, and further enhance the pillar role of the cultural and tourism industry in the economic development of the county.
In 2023, Zhaojue County will receive 450,000 tourists and achieve tourism revenue of 150 million yuan. In the next step, Zhaojue County will take the coordinated promotion of the "east and west wings" tourist attractions as the starting point, and start the construction of cultural tourism projects with the cliff village Guli Grand Canyon, Riha 100,000 acres of Soma Flower Sea, and Zhuhe Hot Spring Town as the east wing, and Boshwahei and Gukede Alpine Wetland Park as the west wing.
Source | Liangshan Daily
Comprehensive Finishing | Liangshan Cultural Tourism
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