"Foodaily picks up the food industry's most important and valuable new product information and news every week on time, and all the companies that may change the industry are among them. ”
Text: Foodaily
Source: Foodaily Daily Food (ID: foodaily)
new products
1, three and a half super instant oolong tea listed, coffee updated to version 5.0
2. Eagle set push cold brew coffee liquid neon fruit coffee, containing real juice
3. Whey protein + bubbles, yogurt milk new products open the "milk era"
4. Unified Buno Milk Tea was officially listed, focusing on the new concept of "Thick Milk Tea"
5. Master Kong joined hands with the two-dimensional IP Luo Xiaohei to release a new product of brown sugar milk tea
6. Danone launched a new Nuoyouneng 3 Yunhui to create exclusive milk powder for Chinese infants and young children
7. New refreshing series of cocktails on RIO, fruit wine fusion brings a new experience in early summer
8. Kellyone pushed the fruit tea beverage "CHACHA" and entered the high-end market
9. Algebraic mathematicians and Li Liangji, a long-established brand of traditional Chinese medicine, pushed the new product "Pear Series" with the same origin of medicine and food
10, keep the daily protein stick on the new, collagen peptides to achieve good color
11, Berry sweetheart on the new good night wine, theanine nourishes sleep
Company News
12. Absolute Taste & Qiaqia joined forces to invest 1.1 billion yuan in the pan-food and beverage industry
13. Unilever once again laid out the Chinese plant meat market and established the Gratu Meatsmith Asia R&D Center
14. Nestlé will acquire dietary supplement company Bountiful to accelerate its transformation into the health food industry
Investment and financing
15. Xuanma Food has completed more than 100 million yuan of B round financing, which will increase the advantages of the supply chain
16. Build a full-cycle infant supplementary snack system, and Akita completed a round of financing of 10 million US dollars
17. To create a new generation of "serious health care products", KOOYO has completed three consecutive rounds of financing within three months
18. Ruifen Bio has received tens of millions of yuan of A round financing from Challenger Capital and will continue to develop natural sugar substitute solutions
19. Using the asset-light takeaway retail model, Jingpai Fresh Halogen completed a million yuan angel round financing
20. Hard soda brand Two Robbers raised $6 million in Series A financing and is committed to integrating with the trend
1, three and a half meals of coffee updated to version 5.0, super dissolved oolong tea listed
On April 22, San-And-a-Half released a new generation of 5.0 Ultra Instant Coffee. On the basis of the original, the new product has improved the degree of flavor reduction and reduced the "industrial taste". In the digital series, No. 1, No. 2, No. 4, no. 6 uses the new coffee beans, the basic series designs a new flavor of "Oat Latte", and the No. 7 series uses Yunnan origin coffee. At the same time, Santian launched a new super instant oolong tea, using Wuyishan Dahongpao, cold extract extraction, and then using intelligent lyophilization system to achieve flavor retention and rapid dissolution. Three and a half 5.0 full series have been sold on Tmall and Jingdong, and the new oolong tea is priced at 1g * 18pcs / 89 yuan.
Image credit: Three and a half meals
On April 29th, Yingji Coffee Cold Brew Coffee Liquid new neon fruit coffee officially announced, there are three flavors of grapefruit, green tip and passion fruit, including real juice. This series is developed by Yingji's own factory, through high-pressure purification to make the coffee concentration climb, low temperature cold extraction so that the flavor is truly retained, can be stored at room temperature for 12 months, the current Tmall flagship store new product pre-sale, the price of 119 yuan / 12 sticks.
Image source: sengine Eagle Set flagship store
On April 27th, yogurt milk launched a special lactic acid bacteria flavor bubble milk soda, the new product 0 sucrose, 0 fat, added whey protein, each can of energy and a 148 grams of apple energy equivalent, the milk of the warmth and the impact of bubbles fused, bringing cool lemon flavor but also reducing the "abdominal burden". The new product is made of metal cans, integrated into the IP xiaoyou image and classic green of yogurt, and has been on the shelves on Tmall, priced at 320ml * 12 cans / 68.9 yuan.
Image source: yogurt Tmall flagship store
Recently, for the Yuanqi Forest OEM milk tea unified launch of its own milk tea new products - "Buno Milk Tea" the main "thick milk tea" new concept, containing more than 50% of milk, 0 plant fat powder added, selected high-quality Ceylon black tea fresh extract, using deep sea blue + white packaging, simple and fashionable, product specifications of 380ml, currently only the original taste of one taste. At present, the new product is on sale in the Tmall flagship store, and the reference price is 380ml * 6 bottles / 47.9 yuan.
Image source: Unified official flagship store
Recently, Master Kong joined hands with the well-known two-dimensional IP Luo Xiaohei to release a new product of brown sugar milk tea. The new product is strictly selected Okinawan brown sugar, which has been boiled through 10 crafts, retaining more trace elements, and selected 2.5 times Assam black tea, integrated into New Zealand's high-quality milk source, with a delicate and smooth taste. At present, Master Kong brown sugar milk tea has been on the shelves of Tmall, priced at 500ml * 15 bottles / 59.9 yuan.
On April 29, Danone announced that the first infant formula milk powder product put into operation at its professional special nutrition Qingdao plant, Nuoyouneng 3 Yunhui, was officially launched. Produced at Danone's Qingdao facility, the milk powder uses a combination of NI-Lipids to optimize fatty acid ratios, reduce calcium soap and hard stools, and help your baby's stomach flow. The formula of Yunhui is in line with the nutritional needs of Chinese babies, and by focusing on supplementing the key nutrients needed for the baby's growth, it can effectively cope with the problem of insufficient nutrient intake prevalent in Chinese babies.
Image source: Danone Pig
On April 28th, Rui Ao on the early summer bubble cocktail, it is reported that the series of products combine bubbles, vodka and slightly sweet fruit, through layers of distillation and filtration, to create a new cocktail drink with 5 degrees alcohol. The product comes in three flavors: green apple, strawberry and green orange. The fruity flavor blends with alcohol, refreshing and sweet, crisp and crisp in the mouth, refreshing to the heart. At present, the product has been listed on Tmall, priced at 69 yuan / 9 cans.
Image source: Ruiao Tmall flagship store
8, kellyone push fruit tea drink "CHACHA", there are pure enjoyment and low sugar two series
Recently, the kellyone brand founded by Zong Fuli announced the launch of "CHACHA" fruit tea drink. It is reported that this time launched two series of 4 new products, pure fruit tea series contains 6% real juice, tea polyphenol content ≥ 300mg/kg, bayberry golden cinnamon flavor, cherry blossom white peach golden cinnamon flavor; light enjoyment low sugar series of tea added ≥ 11g /L, there is elderberry peach flavor, tortoiseshell orange grapefruit flavor. The product specification is 350ml / bottle, which is currently on sale in the Tmall flagship store, and the experience package of each of the 4 flavors is priced at 22.9 yuan. In 2016, Zong Fuli created Kellyone and launched customized juice products to position the mid-to-high-end market. Up to now, it has launched three series of products: Kellyone fruit and vegetable juice, high-end tea drink "One Tea" with 0 sugar, 0 fat and 0 calories, and sparkling water with the main concept of new national tide.
Image source: KellyOne Tmall flagship store
9. The algebraicians joined forces with Li Liangji, a long-established brand of traditional Chinese medicine, to push the medicine and food homologous new pear pear "latte"
Recently, the chain coffee brand algebraic mathematician and Gusu century-old Chinese medicine family Li Liangji launched the "pear and pear series" new products - pear latte and pear paste latte, the Li Liangji ancient method of special spring pear paste into the generation mathematician classic latte, to achieve the collision of Chinese and Western tastes. Pear pear latte cool throat, pear paste latte added ancient secret turtle balm, heat clearing and detoxification. The series has been released on April 28 and has become a "health-style fashion coffee" exclusive to young people.
Image source: Algebraist Coffee WeChat public account
According to Foodaily's observation, Keep recently added a new non-stick tooth crunchy protein bar, the product is high in calcium and high protein, 0 trans fatty acids, no additional sugar, while adding collagen peptides, a calorie of less than 135 kcal. Two new flavors of dirty black and sour cheese cheese have been introduced, pure cocoa butter for a silky smooth taste, and freeze-dried fruit granules for a sweet and sour flavor. The product will go on sale on May 3, priced at 30g*7pcs/119 yuan.
Image source: Keep Food flagship store
On April 25th, Berry Sweetheart launched a new series of sleep-assisting wines, with theanine as the core ingredient, through natural plant extraction technology, to maximize the sleep-assisting effect of theanine, and added the medicinal and food homologous ingredient sour jujube kernel. A bottle of goodnight wine contains 15g Italian blood orange concentrate, 9g American blackcurrant juice concentrate, 200mg German spring yellow chrysanthemum extract, 100mg Brazilian conifer cherry extract, 6 degrees alcohol, good to drink and not drunk and nutritious.
Image source: Berry Sweetheart official public account
On the evening of April 29, Qiaqia Food and Absolute Taste Food respectively announced that they intend to invest in Sichuan Chengdu Xinjin Yiwu Equity Investment Fund Partnership (Limited Partnership), and the scale of the investment fund has reached 1.1 billion yuan, which will focus on investment in the pan-food and beverage industry, and will also focus on investment opportunities in halogen products, chain catering, leisure food, condiments, pet food, food supply chain and other industries.
Recently, Unilever's brand Zhizhuo Meatsmith announced that it will set up the "Zhizhuo Meatsmith Asia R&D Center" in Tianjin to increase R&D investment in the Chinese market and improve R&D efficiency, which is also Unilever's first comprehensive base integrating R&D and production in Asia, which is another layout of its plant-based meat market in China, aiming to promote the popularity of plant-based meat in Chinese food and promote sustainable consumption. Ytosa Butcher is a plant-based meat brand originating in the Netherlands, which was acquired by the Unilever Group in 2018. Up to now, the brand's business has spread to 45 countries and regions around the world, and its products include plant burger steaks, plant meatballs, plant chicken burgers, plant sausages and so on.
On April 26, Nestlé announced that it is in the process of negotiating a full or partial acquisition of Bountiful for approximately RMB32.4 billion. It is reported that many of Bountiful's brands have already directly or indirectly entered the Chinese market. The Bountiful Company is the largest nutritional supplement company in North America, and is also one of the world's three major dietary supplement companies, with more than ten brands such as Nature's Treasures, Rex, Puritan's Pride, Osteo Bi-Flex, etc., covering dietary supplements, protein bars, aminochondroitin, organic skin care products, etc.
Image source: CNBC
Recently, Guangxi Xuanma Food Co., Ltd. announced the completion of a B round of equity financing of more than 100 million yuan, with the participation of old shareholders Jinding Capital, Qinglan Investment, and the new investor Maixing Investment. It is reported that this round of financing funds will be used for full-link digital and intelligent upgrading, factory construction, product research and development, and expansion of sales channels. The Xuanma brand currently has 12 SKUs, and will develop more "crisp" categories in the future, and extend them to categories such as bread and cakes. After the full completion of this upgrade, the Xuanma brand will have greater advantages in the supply chain and achieve "same-day ordering, same-day production, same-day delivery".
Image source: XuanMa brand official flagship store
It is reported that baby and child food brand Akita Manman has recently completed a round of financing of tens of millions of DOLLARs, led by Shunwei Capital, followed by Qingliu Capital, and Yuanqi Capital has continuously served as the exclusive financial adviser. This round of funds will be mainly used for product research and development, brand building, channel expansion and so on. Manman Akita cut into the track in May 2019, and the product line covers all ages from 6 months to 12 years old. At present, the brand has launched nearly 100 SKUs, focusing on the main complementary food and building a full-cycle infant supplementary snack system.
Image source: Manju Akita
It is reported that the new generation of "serious health care products" brand KOOYO has completed three rounds of financing in three consecutive months, investors include Insurance Peak Evergreen, Kuanzhai Venture Capital, a certain line of consumer funds and other institutions, Yuanzhi Capital has continuously served as the exclusive financial adviser. According to reports, KOOYO's valuation has reached hundreds of millions of yuan. KOOYO aims at the health product track with a market scale of 100 billion, and online e-commerce and convenience stores will become the key channels for KOOYO to make efforts.
Recently, Beijing Ruifen Biotechnology Co., Ltd. announced that it has received tens of millions of yuan of Series A financing from Challenger Capital, which is mainly used for new production capacity, technology research and development and brand building. Ruifen Capital is also the only project of Challenger Capital's investment layout in the upstream supply chain of beverages. Founded in 2007, Ruifeng Bio mainly produces erythritol, stevia and some food ingredients of natural origin, and currently provides natural sweetener, color and functional ingredient solutions for food, beverage, pharmaceutical and health product brands in more than 40 countries, including Yuanqi Forest.
Recently, the brine hot pot takeaway brand Jingpai Fresh Brine completed a million yuan angel round financing, invested by Cui Yongquan, general manager of Hanjian Real Estate. It is reported that this round of funds will be used to expand stores and team operations. Jingpai Fresh Brine adopts the asset-light takeaway retail model, focusing on beef brisket hot pot, and the bottom of the pot is composed of 400 grams of marinated beef and 600 grams of hot pot soup base.
Image source: Jingpai fresh brine
On April 27, the U.S. hard soda brand raised nearly $6 million in Series A funding rounds, which were jointly invested by Brand Foundry Ventures Investment Fund and individual investors. The current round of funding will be used to continue expansion in the northeast of the United States, and the new funds will also help the company expand its hard soda product line and expand its team. Founded in 2019, Two Robbers features pure ingredients, sugar-free and artificial additive-free products. Two Robbers is committed to blending branding with trend art to create a new generation of hard soda brands.