On August 10, BrandFinance, an international authoritative brand value evaluation agency, released the 2021 Global Dairy Brand Ranking, and Chinese dairy companies ranked in the forefront, among which Yili won the first place in the "Top 10 Most Valuable Dairy Brands in the World" with excellent quality, and won the first place in the "Global Dairy Brand Potential List" for 4 consecutive years with hard-core innovation, continuing to lead the global dairy industry.
In this way, Yili continues to be the first brand in the global dairy industry for consecutive years.
How strong is Erie?
A set of data intuitively reveals the strong development momentum behind yili with a scale of 100 billion: a number of large single products form a performance growth engine, constantly promoting performance growth.
Yili official WeChat disclosed today that the annual sales revenue of Anmuxi and "Yili" pure milk is more than 20 billion yuan, the annual sales revenue of Jindian and yogurt is more than 10 billion yuan, and the annual sales income of 10 sub-brands is more than 1 billion yuan.
These large items are all "king fried", and taking them out alone is a medium and large dairy enterprise.
If Yili lists some large single products and new business units on the IPO, the capital market will definitely give a high valuation.
As we all know, in 2020, Yili Dairy ranked fifth in the world for the first time, jumping from eighth to fifth in 2019, surpassing many multinational dairy giants in one fell swoop and showing the huge potential of China's dairy market.
The top 5 dairy companies in the world in 2020 are Nestlé, Lantrys, American dairy farmers, Danone and Yili.
You know, the European giants have experienced decades or even hundreds of years of development and accumulation to achieve their leading position in the world. The rapid development and rise of China's dairy giants represented by Yili is also a matter of the past 20 years.
In addition, the consumption daily exposure checked the 2020 performance of the top 5 giants of the global dairy industry, and roughly understood that the performance of giants such as Nestle and Danone in 2020 was declining, and the performance of Yili maintained growth. Affected by the epidemic, the performance of The Lantrys Group and American dairy farmers in 2020 should also decline (the epidemic in the United States and France is very serious).
According to the comprehensive judgment of the daily exposure of consumption, among the top 5 dairy companies in the world, Yili is likely to be the only one to maintain performance growth in 2020. In the middle of this month, we can see the performance comparison of major dairy companies in 2020.
According to the 2020 annual report released by Yili Co., Ltd. (600887), the company achieved a total operating income of 96.886 billion yuan, an increase of 7.38% over the same period of the previous year, and a net profit of 7.099 billion yuan, continuing to maintain growth.
Yili's 2021 first quarter report shows that Yili's total operating income in the first quarter reached 27.363 billion yuan, an increase of 32.49% year-on-year, and the net profit attributable to the mother was 2.831 billion yuan, an increase of 147.69% year-on-year.
According to the previous consumption daily exposure on July 13, according to the calculation of the renminbi against the US dollar (1:6.4647), Yili's revenue was converted into US dollars to 14.987 billion US dollars, an increase over the previous year. The performance of Nestlé and Danone in the front ranks in 2020 is obviously declining (you can see: the top 5 pattern of the global dairy industry will change: Nestlé, Danone revenue will decline, Yili or the only one to maintain growth).
As an industry leader, Yili has been deepening its innovation capabilities, continuously cultivating and expanding new businesses, and constantly exploring new industry growth points.
From the big single product "Yili" and Jindian of liquid milk, to the yogurt of Anmuxi, and then to the yogurt of milk drinks, all of them have easily crossed the 10 billion mark, 20 billion mark, and even 30 billion mark.
In addition to the above large items, Yili also has 10 sub-brands with potential explosive products with annual sales revenue of more than 1 billion yuan, and in time, there will be several new tens of billions of large items.
Consumption daily exposure understands that in these "king fried" large items, Anmuxi's sales revenue has exceeded 30 billion, "Yili" pure milk has exceeded 20 billion, Jindian has exceeded 10 billion and is moving towards 20 billion, and yogurt milk has newly promoted to 10 billion scale.
Not long ago, at a forum, Yili executives introduced that Yili's fist ambient yogurt Anmuxi's comprehensive sales in 2020 have exceeded 30 billion yuan, and the market share of this category in the country is as high as 60%.
This is the first time that Yili has recently released the sales data of Ammuhi, and once it was announced, it has aroused concern in the industry.
In 2017, with the sales revenue of Irian Muxi exceeding the scale of 10 billion, it became the first brand of ambient yogurt in China and the first large-scale product in the dairy industry with a scale of more than 10 billion.
Today, in the context of sales revenue has exceeded 30 billion, The momentum of Anmuxi has not diminished, followed by many 20 billion and 10 billion fresh forces behind the formation of echelon support.
In addition, Yili also actively cultivates the international market, and its many star products such as Ammushi yogurt, Joyday ice cream, yogurt milk, Mu'en butter and so on have been listed in 21 countries and regions, serving global consumers with high-quality products.
This will also provide overseas impetus for various large items and potential big items.
According to the current performance of the top 5 global dairy industry, Consumer Daily Exposure believes that Yili is likely to achieve the goal of entering the "top three of the global dairy industry" in advance.