In recent years, as consumers' health awareness and demand for plant-based beverages has grown, they are no longer satisfied with the combination of a single "animal milk" and tea, providing opportunities for new plant-based milk products, and oat milk has become a new choice to meet the diversified diets of consumers.
Based on this background, let the tea go through long-term market research and research and development testing, and recently released a new product - plant milk tea series, focusing on the body and difficult to self-discipline of the people, light vegetarian people, life pressure is eager to heal and relax the people, but also do not ignore lactose intolerance and milk allergy people, the main "plant milk tea life" lifestyle.
01 The consumption of plant-based drinks is gradually heating up, and oat milk tea is strongly empowered
According to data from tmall new product innovation center, the growth rate of the plant protein beverage market in 2020 is as high as 800%, and the number of buyers has risen by 900%, of which the oat milk category has increased by 212%, and plant protein drinks have brought new growth opportunities to the industry. On the other hand, the health-labeled ready-to-drink tea market has grown rapidly in the past 3 years, and the data shows that the market size is expected to reach 100 billion by 2025, of which ready-to-drink sugar-free tea is expected to account for more than 14%.
The story behind both is health, which coincides with the concepts and pursuits of the new generation of consumers. Recently, magic mirror market intelligence released the "618 sales review", which pointed out in the food consumption trend that consumers have begun to pay attention to whether it is healthy while paying attention to the taste of food.
It is foreseeable, then, that the combination of the two may set off the next whirlwind.
The new plant milk tea released by the tea is to meet the needs of consumers for natural health and nutrition and delicious taste in a diversified way. In terms of raw material selection, the product breaks the traditional milk tea cognition and is made of pure plants, without a drop of milk.
At the same time, plant milk tea selects two natural raw materials: Australian peel oats and alpine raw leaves, the Australian peel oats are enzymatically dissolved, and the tea soup extracted from the original leaves of the mountain is compared to gold, no added sucrose, low fat, pure and indulgent.
02 Selected Australian imported oats to start a healthy vegetarian life
The biggest feature that makes tea plant milk tea is that compared with animal dairy products produced by traditional animal husbandry, it brings a new concept of "plant health".
Australian oat-producing areas have plenty of sunshine, autumn and winter humidity, and the peeled oats that have been exposed to the sun for a long time are full of particles and rich in nutrients. Let the tea select Australian peel oats retain the aroma of oats to the maximum through enzymatic technology and unique drying methods, with a mellow aftertaste. Among them, oat β-dextran has been confirmed by a large number of experiments to increase satiety, stabilize blood sugar, reduce cholesterol, and the milk content of oats made is low, which is more suitable for modern people's physique, and drink freely without burden.
03 Select alpine pure and good tea, 100% original leaf extract
The tea base of the plant milk tea is selected from the natural and healthy ecological tea garden at high altitude, far from the urban noise and pollution sources, forming a natural virus isolation belt.
Among them, the original oat flavor of the tea base is Dianhong, selected from more than 1200 meters above Yunnan alpine tea garden, one bud and two leaves, only picked in spring and autumn, 100% fermentation low temperature roasting, tea aroma fresh.
The jasmine flowers selected in the jasmine oat taste are picked from Hengxian County, which is known as a natural oxygen bar, and the floral fragrance is full; picking the fresh leaves of alpine spring tea, picking one bud and two leaves will pour the jasmine flower fragrance into the tea, mentioning it one by one, and getting a delicious clear tea soup.
100% original leaf extract, only take the first tea soup, the tea aroma is overflowing, back sweet and mellow.
04 Summary
At present, let the tea plant milk tea this time listed two flavors: original oat milk tea and jasmine oat milk tea, priced at 9.9 yuan / bottle, has landed on the tea Tmall, Jingdong official flagship store, so that the tea mini program can also be purchased, the follow-up will be settled in the major supermarkets and convenience stores, this bottle of aftertaste mellow plant milk tea, look forward to meeting with everyone.
Let the tea plant milk tea adopt a sugar-free formula, the plant aroma is mellow, the tea aroma is overflowing, the tea aroma and the oat flavor both achieve a natural balance, coupled with its own sugar-free low-fat zero-burden attributes, drinking easily heals the good mood of the day.
With the listing of this new product and the increasing popularity of oat milk, there will be more healthy and diversified tea products around young people, so that tea plant milk tea may become the standard for young people.