On September 7th, the main creator of the movie "Seventy-Seven Days" joined hands with Orion to meet at the Fangshan Caravan Camping Base in China to jointly hold the movie "Seventy-Seven Days" and Orion and the Seventy-Seven Camps, and signed the "Seventy-Seven Days Dream Producer" plan on the spot. At the event site, film director Zhao Hantang introduced that "Seventy-Seven Days" is the first Chinese polar exploration film, starring the director himself and Jiang Yiyan, and the spirit of courage to fight and pursue dreams conveyed by the film coincides with the brand spirit of Orion. Orion CEO Silent Zhao introduced, Orion brand was founded in 2008, is committed to the "new camping" consumer ecosystem, spread the natural and healthy camping culture, this cooperation is the perfect combination of brand and film, the emergence of movies make the product full of vitality, better reflect the intrinsic value of the product.
Create a new model of film marketing MBM to fully release the value of movies
At the event site, the movie "Seventy-Seven Days" and Orion joined hands to customize products for 77 camp owners, create movie and brand product packages, so that everyone with feelings and dreams can become dream producers, realize the simultaneous sale of movies and products (MBM model: movie Movie, brand Brand, Merchant merchants), breaking the conventional product sales model, and indirectly realizing the authorization of movies and brands. In the whole mode operation process, it cleverly assists the film publicity, directly finds the core audience of the film, and provides a strong guarantee for the promotion of the film. The three families of movies, brands and camp owners are organically bundled to jointly explain the pursuit of dreams in outdoor sports and the courage to explore spiritual meanings. Outdoor enthusiast groups and camp owners from all over the country showed a strong interest in the film and the Dream Producer Program.
It took three years to shoot to create the first Chinese-language polar exploration film
At the event site, film director Zhao Hantang introduced that "Seventy-Seven Days" is the first Chinese polar adventure film starring the director himself and Jiang Yiyan, and the spirit of courage to fight and pursue dreams conveyed by the film coincides with the brand culture of Orion. The movie "Seventy-Seven Days" is adapted from a real story - Shanghai young Yang Liusong used a bicycle as a means of transport, carried limited supplies, walked alone for 77 days, experienced various life and death tests, and crossed the no-man's land of Changtang. In order to fully present the true situation of the protagonist of the film for 77 days, director Zhao Hantang and the creators spent three years shooting in the hinterland of no man's land, filming in Coco Xili, Argin, Kunlun Mountain, Northern Tibet, Qaidam, and five major no-man's lands. The average altitude of the filming site is more than 5,000 meters, and the highest reaches 6,700 meters, which is the first time that Chinese filmmakers have explored the five major no-man's lands and created a precedent for Chinese cinema. According to the director's introduction, the film's main creator is a Chinese film hall-level lineup, including director of photography Li Pingbin, sound design Du Duzhi, soundtrack He Guojie, editing consultant Liao Qingsong, editing director Huang Zimo, and a strong production team provides a strong guarantee for the quality of the film.
Delivering movie dreams achieves the perfect integration of products and movie content
At the scene of the event, Orion CEO silently introduced that he has a complex for movies since he was a child, whether he was watching movies in the square with a maza when he was a child or when he grew up, he always had a passion for movies. Until I met director Zhao Hantang because of my common hobby, I found that the brand I operated was consistent with the spirit contained in the movie "Seventy-Seven Days", and I couldn't help but cooperate. The CEO silent photo at the event site called on everyone to go to the cinema to watch the movie to support the charter, which really added strength to the good movie.
It is reported that the film is produced by Zhejiang Red Coral Film and Television Co., Ltd., Defeng Film Co., Ltd., Hantang Guangying (Beijing) Film Co., Ltd., Beijing Qitai Ocean Culture Media Co., Ltd. is responsible for the marketing of the whole case, and Beijing Convergence Film Association Culture Media Co., Ltd. is responsible for the general distribution.