On May 9, the 2024 HP Spring Home Printer Trend New Product Launch Conference and Partner Conference was held in Beijing. At this press conference, HP has carried out careful integration and strategic layout for the Chinese home printing market, and officially launched three core series of product families: HP home inkjet printers, home learning and supply printers and home laser multifunction all-in-one printers, with a total of 16 new printing products, comprehensively increasing the home printing market and enriching the home printing family product matrix. As an innovation leader and trusted brand in the printing industry, HP has always adhered to the spirit of keeping pace with the times, deeply understanding the needs of local consumers, and constantly innovating from product design, technological innovation to solutions, to meet the growing diversified home printing needs of home users in the new normal of life, and bring more diverse and high-quality printing options and experiences to the majority of home users.
Figure: The scene of the 2024 HP Spring Home Printer Trend New Product Launch Conference and Partner Conference Conference
Zhuang Zhengsong, Senior Vice President and President of Hewlett-Packard Greater China, said in his speech at the new product launch, "For more than 40 years since HP entered China, it has always adhered to the strategy of 'in China, for China', adhered to the core concept of 'customer demand-oriented', and continuously promoted the innovation and optimization of product portfolio and services. HP will work hand in hand with partners to make every user enjoy the joy of learning and life with HP printing products, inspire inspiration, and create an excellent experience that is efficient, convenient and intelligent. ”
Pictured: Zhuang Zhengsong, Senior Vice President and President of Hewlett-Packard Greater China
Jin Weidong, Global Vice President and General Manager of Printers & Consumables Business Unit Greater China of Hewlett-Packard, said, "Based on the deep accumulation and precipitation in the Chinese market, HP keeps up with the pace of the times, focuses on the increasingly diverse printing needs of Chinese families, and works with partners to jointly build a strong industry ecosystem, committed to providing high-quality products, diversified product portfolios, excellent user experience and personalized solutions, and comprehensively meeting the needs of family members in learning, Advanced printing needs at work and in life. Looking forward to the future, HP will continue to deepen the Chinese home printing market, lead the industry innovation trend, and bring more high-quality and efficient printing products to users. ”
Pictured: Weidong Jin, Global Vice President and General Manager of Printers & Consumables Products Group Greater China at Hewlett-Packard
At the press conference, Jin Weidong had an in-depth dialogue and exchange with Premal Kazi, the global head of HP's home printing division. Together, they discussed how HP can help the home printing market by providing a comprehensive portfolio of laser and inkjet printing products and efficient and convenient solutions tailored to the needs of local users, so as to bring a premium printing experience to home users.
Pictured: Premal Kazi, Global Head of HP's Home Printing Division
In the product launch session, Cesare Gritti, Director of HP Home Printer Hardware Products, and Shen Hao, General Manager of Mass Printing Products of HP Printers & Consumables Products Division in Greater China, introduced the newly launched home printer product family in detail through a wonderful dialogue, allowing users to better understand the unique advantages of these products in meeting the needs of different family members in various home scenarios.
Pictured: Cesare Gritti, Director of Home Printer Hardware Products at Hewlett-Packard (left).
Shen Hao, General Manager of Mass Printing Products Division, Mass Printing Products Division, HP Printers & Consumables Products Division (right)
Focus on the diverse needs of families and enrich the advanced user experience of the product portfolio
In recent years, with the popularity of home learning and hybrid work, the demand for printing schoolwork materials and office documents has surged, injecting continuous momentum into the home printer market. According to iiMedia Research[1], the household penetration rate of household printers in China increased from 5% in 2019 to 8.9% in 2020. It is estimated that by 2025, the size of China's printer market is expected to reach 40.84 billion yuan, of which the market size of home printers is expected to exceed 6.21 billion yuan, and the sales volume is expected to reach 3.2 million units, compared with the market size of 2.97 billion yuan and the sales volume of 1.55 million units in 2020, it will double the growth.
It is worth noting that more than 80% of home users who purchased home printers in 2022 had the need to print coursework materials [2]. These users are at different stages of study, and their needs for printing equipment are personalized, including cost, volume, color, and printing speed. They expect printers to be their right-hand man in study, work and life, helping them efficiently print coursework, review materials, office documents, and record the bits and pieces of life, so as to meet diverse needs and achieve a balance between self-growth and work life. However, since printers are precision machines, the average household may lack experience in operation. Therefore, ease of use has become an important consideration for home users when choosing a printer. They prefer easy-to-use, zero-tech printing equipment.
As an innovation leader in the printing industry, HP has always adhered to the design concept of "from the user, to the user", and constantly iterated technology and products. This time, HP has released three series of printing products: home inkjet printers, home learning printers, and home laser multifunction printers, which fully meet the differentiated printing needs of different family roles. It is worth mentioning that this is also the first time that HP has officially included the laser MFP in the core product line of home printers, and has launched two models: HP Home Laser MFP (for single-sided and double-sided printing needs) and HP Yue series of double-sided laser MFPs to meet the advanced needs of modern families for efficient and versatile printing solutions.
In terms of printer initialization and networking basic configuration, HP does "addition" for the product, and "subtraction" for the user's learning and operation costs, and users connect mobile devices such as mobile phones and computers to the printer, and realize remote printing through HP Smart APP[3], WeChat and other applications, greatly simplifying the printing operation process, allowing home users to break the limitations of physical space and realize one-click "ALL printing" anytime and anywhere.
The content experience has been fully upgraded to meet the needs of multi-dimensional scenarios
As content value-added services have increasingly become a key advantage in market competition, and the printing function of online learning resources has become a rigid demand for home printers, home users pay more and more attention to whether the products have rich online resource services when purchasing printing products. At the same time, people working from home are also putting forward higher requirements for rich and efficient printing functions and flexible and convenient mobile printing experience. To meet these needs, HP has worked with ecosystem partners to build a home office and learning ecosystem that integrates hardware, software, and content resources. The system is deeply adapted to home learning and office scenarios, and exclusively customizes a variety of content experiences for users, whether it is home education or remote work, they can enjoy convenient, efficient and personalized services.
- HP Cloud Box [4] Solution: The HP Cloud Box solution supports wireless remote printing on mobile phones, and can upgrade the WeChat print function for some printers without WeChat print settings, making the printing function more intelligent and convenient, and meeting the various needs of home use scenarios. Users can easily set up the cloud box to access the Internet and connect to the all-in-one machine with simple operation, without cumbersome configuration and settings, which greatly reduces the learning cost of home users. In terms of application scenarios, the solution is not only suitable for online homework printing, but also equipped with massive learning resources and AI synchronous tutoring functions, which help the all-round development of family education through intelligent diagnosis and learning assistance.
- HP Cloud Print Mini Program: The HP Cloud Print Mini Program provides users with a one-stop "content mall" for family education, allowing users to easily connect to printers with the help of WeChat and enjoy a more convenient mobile printing experience. The applet not only supports a variety of printing needs such as documents, invoices, and photos, but also meets specific needs such as ID card copying and ID photo printing. At the same time, it also provides a large number of learning and entertainment printing materials, which is convenient for parents to obtain high-quality educational resources in a timely and efficient manner.
HP has refreshed its home printer family to bring the "All Print" printing experience to home users
HP Home Inkjet Printers - Focus on the introductory needs of home printing and help the K12 education market
HP brand, peace of mind:
- As an entry-level home printer, it has sold nearly 700 million units worldwide[5], and is the choice of users.
Economical and cost-effective:
- High-quality output for everyday printing, with up to 700 pages in monochrome or 700 pages in color with Original HP ink cartridges[6], eliminating the need for frequent cartridge changes and making maintenance easier.
- The printing cost is as low as 0.06 yuan per page for black printing and 0.12 yuan for color, which is reliable and cost-effective for long-term use [7].
Easy to operate, time-saving and labor-saving:
- With PC installation and setup, it can be done quickly in just a few simple steps.
- It has strong compatibility and can be used with cloud boxes of well-known domestic institutions [8] to easily realize mobile phone printing and mobile printing.
- Printing, copying, and scanning are all in one, making it easy to meet common household needs such as documents and school work.
Simple appearance, lightweight and practical:
- The design is simple and modern, with outstanding color matching, multi-color options, compact size, small and lightweight, suitable for various family environments and different space placements, and the details highlight the humanized design.
Pictured: HP home inkjet printers
HP Home Learning Printers – Learn better and be more productive
Super easy to use
- Using HP's high-quality original ink, black waterproof, brilliant color, whether black and white or color printing, can present excellent printing results, restore the true color. At the same time, the printed documents are clear and sharp, the images are lifelike, and the marker pen is safe to smudge and take notes without smudging.
- Ink cartridge printers certified by keypoint intelligence [9] are excellent for photo printing without the need to purchase expensive professional photo printers. Support borderless printing function, photos without white edges, bring more beautiful and exquisite printing results.
Worry-free and durable
- Genuine high-volume HP high-capacity ink cartridges support 4,000 pages in black and white and 6,000 pages in color[10] without the need for ink changes for three years[11]. Black and white ink costs only 0.01 yuan per page, and color ink costs only 0.036 yuan per page[12], making home learning and home office easier and more burden-free.
- There is no need to consume a lot of ink during the initial installation, and the ink is used more efficiently.
- There is no need to replace the waste ink cartridge, which greatly reduces the invisible cost of home printing.
- There is no need to clean the print head frequently, avoid ink consumption, and print a large number of times for a long time to be more durable.
Easy to use
- Users can easily connect to the printer by combining Bluetooth BLE with Wi-Fi[13], and the network configuration can be easily completed in four simple steps.
- One-click activation of WeChat Print, even when traveling on business, can be used to print remotely at any time through the HP Cloud Print applet[14].
- You can get rich learning materials and massive question banks through WeChat printing, which greatly improves the efficiency of home learning.
Pictured: HP Home Learning Printer
HP Home Laser MFP – Versatile, compact and affordable for home printing
Fashionable and compact, versatile for home decoration
- With a stylish and exquisite appearance and a small body[15], it can adapt to a variety of home decoration environments, meeting the aesthetics and needs of modern home life and home office workers.
Excellent quality, high-definition print quality
- Professional laser quality, easy to cope with diversified printing needs. Original HP toner cartridges designed for high-quality printing deliver fast print jobs with clear text and image detail, delivering exceptional quality on every page.
Efficient printing, all-round assistant
- Print speeds of up to 20 pages per minute[16] greatly improve efficiency, save time and effort, and easily meet the needs of home printing.
- It integrates printing, copying, and scanning functions to meet a variety of daily printing tasks including homework printing, work document printing, ID card copying, etc.
- Users can easily scan files directly into email and network folders through the HP Smart app[17].
Wireless direct connection, intelligent management
- With wireless printing, users can easily print and scan on the go using the HP Smart app[18].
- Users can connect directly to the printer via a smartphone or tablet without the need for a network connection, making it easy to print [19],[20],[21],[22].
Pictured: HP Home Laser MFP
HP Home Duplex Laser MFP – Powerful, stylish, and ideal for home duplex printing
High-speed double-sided, saving money and effort
- 29 pages per minute on one side and up to 18 pages per minute on both sides[23], with dual-band Wi-Fi™ with auto-connect[24] for easy office speed; Automatic double-sided high-speed printing, users do not need to manually turn pages, saving time and money, and saving half of the paper is more environmentally friendly.
Easy to use and intuitive to operate
- The intelligent guided operation panel makes the printing experience more simple and intuitive; With the smart breathing light, it realizes an interactive printing experience, and users can confirm the progress of the printing job without walking to the printer.
Stylish color scheme, simple design
- Compact in appearance, sleek and simple in design, Morandi is available in a variety of Morandi colors for a variety of modern home environments.
Convenient connection, worry-free mobility
- It supports multiple connection methods such as the HP Smart app[25] and WeChat applet (remote printing), and supports mobile phone (remote) printing, making it easier to process office documents and homework anytime, anywhere.
Pictured: HP Home Double-sided Laser MFP
HP has been deeply involved in China for more than 40 years, and has always adhered to the strategy of "In China, For China". Looking to the future, HP will continue to focus on users and work closely with partners to create a more efficient and convenient new printing experience for Chinese home users by relying on reliable and durable printing products, comprehensive and meticulous strategic layout, and a vibrant intelligent cooperation ecosystem.
- iiMedia Consulting|2022 China Household Learning Printer Innovation Trend Research Report ↑
- iiMedia Consulting: 2022 China Home Learning Printer Innovation Trend Research Report ↑
- Requires the HP Smart app. For more information on local printing requirements, visit www.hp.com/go/mobileprinting. Some features/software are only available in English, and there are differences between the desktop and mobile versions of the app. Subscription services may be required; Subscription services are not available in all countries. For more information, please visit http://www.hpsmart.com. An internet connection is required and needs to be purchased separately. ↑
- Wireless printing and remote printing functions need to be implemented with the cloud box, and the cloud box is not included in the purchase of HP printers, and needs to be downloaded and paid for separately. ↑
- Source: IDC Worldwide Printer Historical Shipments Report (Q4 2023) ↑
- Actual yields may vary slightly based on print content and other factors. The average yield is calculated by printing according to the ISO/IEC24711 method printing standard, and the average yield is measured by continuing to print after the alarm is issued. See hp.com/go/learnaboutsupplies for details. Printing color test pages requires an additional black cartridge to complete, and the included cartridge is for printer booting only. ↑
- The cost per page is calculated according to the ISO/IEC24711 method printing standard, and the measured yield and the suggested retail price in the case of continued printing after the alarm, and the actual yield may vary significantly depending on the content of the print and other factors. The cartridge included is for use to start the printer only. See hp.com/go/learnaboutsupplies ↑
- Wireless printing and remote printing functions need to be implemented with the cloud box, and the cloud box is not included in the purchase of HP printers, and needs to be downloaded and paid for separately. ↑
- Keypoint Intelligence designed three one-page test objectives as a baseline for analysis: plain black text; Business Color Charts; Real applications in the real estate industry (various fonts, black and inverted text, white text on colored backgrounds). The recruitment criteria for the 60 consumers surveyed were as follows: respondents needed to have an inkjet printer at home; Respondents need to use an inkjet printer for printing at least monthly (i.e., they are all adapted to inkjet print quality); Respondents must be able to identify the brand of their household inkjet equipment (i.e., be able to identify legitimate brands); Respondents could not be colorblind; Respondents were between the ages of 25 and 65. All printing devices, eight in total, are purchased by Keypoint (two inkjet printers per brand) and are adapted for at least 48 hours before unboxing and installation. The following printer models were tested: HP Smart Tank 5101 , HP Smart Tank 7602 , Brother DCP-T420W , Brother MFC-T920DW , Canon PIXMA G3270 , Canon PIXMA G7020 , Epson EcoTank ET-4850 , Epson EcoTank ET-2800 ↑
- The average black and color (cyan/magenta/yellow) yield per bottle of ink is based on the ISO/IEC 24712 test page simulated continuous printing using HP's research methodology. Not based on ISO/IEC 24711 test procedures. Printing 6,000 color test pages requires additional black bottle ink to complete. Actual yield may vary based on print surface content and other factors. Some of the ink that comes with it is only used to start the printer. For more information, visit www.hp.com/go/learnaboutsupplies ↑
- 6,000 color pages printed in original HP inks. Actual yields vary based on page content and other factors, but users can expect to print 30 pages per week on standard quality with no ink change for three years. ↑
- Cost per page: HP ink bottles are compared to HP ink cartridges and do not include the cost of A4 paper. 0.01 yuan refers to the cost of black and white single-page printing, and 0.036 refers to the cost of color single-page printing, which is calculated by the suggested retail price of consumables and the corresponding number of printable pages. The average black and color (blue/red/yellow) yield per bottle of ink is based on the ISO/IEC 24712 test page simulated continuous printing using HP research methods, not the ISO/IEC 24711 test process. Printing 6,000 color test pages requires additional black bottle ink to complete. Actual yield will vary based on page content and other factors. Some of the ink in the cartridge that comes with it can be used to start the printer. For more information on inking and yields, please visit hp.com/go/learnaboutsupplies ↑
- Wireless performance depends on the physical environment and distance to the access point. The wireless connection is only compatible with 2.4 Ghz routers; Wireless Direct is not included. Wireless Direct may require a driver or application to be installed on a wireless-enabled mobile device or computer and connected to a network. Wireless features may vary depending on the computer and mobile operating system, as detailed in http://hpconnected.com. Wi-Fi ® is a registered trademark of Wi-Fi Alliance. ↑
- Before use, you need to bind the printer to the "HP Cloud Print" applet, and the printer needs to be connected to the Internet throughout the use period. ↑
- Smaller footprint compared to most comparable personal laser printers in the world (black-and-white laser printers priced under $100 and black-and-white laser MFPs priced under $150); Based on HP's internal research on specifications published by printer manufacturers as of October 9, 2017, and results from a 2017 HP-commissioned Keypoint Intelligence and buyer lab survey. Market share is based on IDC's Q3 2018 Hardcopy Peripherals Tracker. The measured HP LaserJet Pro M17 Printer series has a footprint of 100.64 square inches, and the measured HP LaserJet Pro MFP M30 series has a footprint of 148.2 square inches. See: keypointintelligence.com/products/samples/new-hp-laserjet-series ↑
- Measured using ISO/IEC 24734 methods; The first set of test files is not included. See: hp.com/go/printerclaims. Actual speed depends on the complexity of system configuration, software applications, drivers, and documentation. ↑
- The printer needs to be connected to the internet. Registration may be required for the service. App availability varies by country, language, and protocol. See: hpconnected.com ↑
- Requires the download of the HP Smart app. Controlled features may vary depending on the mobile device operating system. A full list of supported operating systems and details can be found here: support.hp.com/us-en/document/c03561640. For more information about local printing requirements, see hp.com/go/mobileprinting ↑
- 仅适用于HP LaserJet Pro MFP M30w。 ↑
- Requires the download of the HP Smart app. Controlled features may vary depending on the mobile device operating system. A full list of supported operating systems and details can be found here: support.hp.com/us-en/document/c03561640. For more information about local printing requirements, see hp.com/go/mobileprinting ↑
- 移动设备需要直接连接到支持Wi-Fi Direct®(无线直连)的多功能一体机或打印机的无线网络才能打印。 详见:hp.com/go/mobileprinting。 Wi-Fi Direct®是Wi-Fi Alliance®的注册商标。 ↑
- For more information on local printing requirements, see: hp.com/go/mobileprinting ↑
- Measurements are performed in accordance with ISO/IEC 24734 and do not include the first set of test documents. For more information, visit http://www.hp.com/go/printerclaims. Precise speed values vary depending on system configuration, software application, driver, and file complexity. ↑
- Wireless operation is only compatible with 2.4 GHz and 5.0 GHz operation. For more information, please visit hp.com/go/mobileprinting. Wi-Fi is a registered trademark of Wi-Fi Alliance®. Supports both 5.0 GHz and 2.4 GHz with up to 12 non-overlapping channels; And only 3.
- Non-overlapping channels only support 2.4 GHz. Supports 5.0 GHz band (up to 150 mbps) and 2.4 GHz band (up to 72.2 mbps). Internet access is required and must be purchased separately. ↑
- Requires the HP Smart app. For more information about local printing requirements, visit hp.com/go/mobileprinting. Some features/software are only available in English and vary between desktop and mobile apps. Instant Ink may need to be ordered. Instant Ink is not available in all countries. Internet access is required and must be purchased separately. HP account required for full functionality. There is a list of supported operating systems in the app store. The fax feature in the HP Smart app is for sending faxes only and may require additional purchases. For more information, visit www.hpsmart.com/mobile-fax ↑