[Editor's note] There is no trivial matter in people's livelihood, and the branches and leaves are always related. The people have called, I have responded, the people have hoped, I have something to do, the public network poster news Dongying channel opened the people's livelihood column "Public Concern", giving full play to the role of mainstream media, performing social supervision duties, paying attention to social conditions and public opinion, and focusing on the people's worries.
Dazhong reporter Zhao Yining reported from Dongying
Mother's Day is approaching, how do you express your heart? Do you want to send a bouquet of flowers or choose a piece of jewelry? Or buy a gift for mom? A few days ago, a reporter from the public network visited the major flower shops, jewelry stores, and cake shops in Dongying City and found that many businesses seized this opportunity to start a new round of promotion of Mother's Day goods, and the "filial piety economy" gradually heated up, and the sales of flowers, jewelry, and cakes increased significantly.
On the evening of May 11, in the flower shop on Shengtai Road, Dongying District, Dongying City, the reporter saw that the shopkeeper and clerk were busy pruning flower branches, bandaging bouquets, and greeting guests. In the store, a couple is asking the owner about the price of Mother's Day bouquets. "There are a lot of orders for Mother's Day this year, and now several bouquets have been fully booked, and only some small number of styles can be added." Fan Yanyan, the owner of the flower shop, told reporters, "Judging from the reservation, bouquets of carnations, lilies, roses and other flowers are deeply loved by everyone. I believe that these beautiful flowers will surprise and move every mother. ”
"This year, green carnations are very popular with consumers, green carnations not only have fresh colors, but also imply health and peace, which is very suitable for mothers." Ms. Fan said.
In order to welcome Mother's Day, Ms. Fan made full preparations, "I ordered a large number of carnations, roses and other bouquets in advance more than half a month ago, and now I can't order them at all. The reporter asked about the order reservation, and Ms. Fan told the reporter, "There are Meituan orders, and there are also reservations left on WeChat, and hundreds of orders have been received in online and offline stores." ”
With the decline in the price of gold jewellery and the preferential activities of the superimposed shops on Mother's Day, traditional gold jewelry and beaded gift boxes are in demand. On May 12, Mother's Day, the reporter visited and found that many brands launched Mother's Day activities.
In the Liugui Fujin store on the first floor of Wangfujing Shopping Plaza, the reporter saw that many consumers were choosing pure gold jewelry. The counter, which specializes in bracelets and rings, is surrounded by a whole circle of people, and you can only see the appearance of the jewelry in the counter through the cracks. The sales staff of the store told reporters that since 10:00 a.m., there have been several gold jewelry in the store are out of stock, "Mother's Day hot-selling jewelry is mostly gold bracelets and necklaces, which means auspicious, wealthy, and generous products are more popular." Due to the recent decline in gold prices, coupled with the discounts launched for various brands on Mother's Day, and the large number of new products, many young consumers have attracted many young consumers to increase the idea of investment in addition to offering blessings to their mothers while buying.
"I chose a safety buckle necklace for my mother, I hope my mother is safe and healthy." Ms. Chen, a citizen, said that her mother likes jewelry, but she is reluctant to buy it herself, thinking that she will come to buy it this morning and give it to her at noon to surprise her.
"Every year on the eve of Mother's Day and on that day, there will be a small peak in cake reservations, and 30 people have to come to pick up Mother's Day cakes this morning, many customers are coming to order cakes, and there will be more people who come to pick up cakes in the afternoon." A staff member of a cake shop said, "May 12 this year is also Nurses' Day, yesterday I made 3 14-inch ones, and today I made 2 of the same ones, all of which were ordered by the hospital." ”
"I ordered an 8-inch cake yesterday for 6 people to eat." Ms. Liu, a citizen, said, "The hotel was booked at noon, and the brothers and sisters came back to celebrate the festival for their mother." After checking Ms. Liu's order information, the staff packed the Mother's Day-themed cake that Ms. Liu had ordered.
Meituan data shows that the various packages that young people love have ushered in a peak of bookings before Mother's Day. In the week before Mother's Day this year, the search volume of keywords related to "Mother's Day photography" and "Mother's Day photo" increased by 191% and 162% year-on-year, respectively, and the keyword search volume of "Mother's Day massage" increased by 136% year-on-year. "Making mothers younger has become the primary choice for many young people to give gifts on Mother's Day", and some relevant personnel believe that "from the perspective of consumption habits, intergenerational integration is becoming a new theme today."
Industry insiders said that from the perspective of Mother's Day consumption, the "post-95" generation has gradually become the main group of family consumption. May is expected to usher in a consumption boom in the year, and the successive 520 promotions and 618 promotions will continue to stimulate the vitality of the consumer market.
Editor-in-charge: Kang Mengyun
Reviewer: Zhao Jing