In the wave of globalization, cultural exchanges and collisions are becoming more and more frequent, and video games, as a cultural carrier in the new era, have become a force to be reckoned with on the international stage. Recently, the Washington Post published an article questioning the phenomenal game "Genshin Impact" under Shanghai miHoYo Network Technology Co., Ltd., saying that it may pose a potential threat to US national security. This statement quickly sparked widespread attention and discussion inside and outside the industry, pushing a game to the forefront of international politics.
"Genshin Impact", since its release in September 2022, has been a huge success worldwide with its beautiful graphics, rich story, and innovative game mechanics. According to the latest data, since the release of the game, the global mobile revenue has exceeded the US$3 billion mark, of which the overseas market has contributed as much as 70%, and the number of monthly active users has exceeded 55 million, which not only demonstrates the strong competitiveness of China's game industry, but also marks that the global dissemination of Chinese culture has reached a new height.
However, the Washington Post's report puts Genshin Impact in a new perspective, arguing that its broad global reach, especially its appeal to young people, could be used as a tool of "soft power" to affect U.S. national security interests. This assertion is based on two core considerations: first, the concern that the Chinese cultural elements contained in the game may subtly shape the values and worldview of the younger generation; Second, there are concerns that gaming platforms may be used to collect user data, posing a potential risk to national security.
First of all, from the perspective of cultural soft power, Genshin Impact has indeed become a significant case of Chinese cultural export. By building a world that blends oriental aesthetics and fantasy colors, the game not only shows the charm of traditional Chinese culture, such as traditional festivals, costumes, architecture, etc., but also cleverly integrates modern values, such as environmental awareness, teamwork, etc. This cross-cultural integration strategy has allowed Genshin Impact to quietly enhance the international influence of Chinese culture without causing a direct cultural conflict. However, it would be an over-reading to link it directly to national security threats. The cross-border circulation of cultural products is the norm in the era of globalization, and mutual learning and reference of cultures is the basis for promoting the coexistence of diversity in the world, rather than a threat.
Secondly, on the issue of user data security, it is true that with the advent of the digital age, the protection of personal information has become a global issue. However, as an international game company, miHoYo's data management and privacy policies are subject to the laws and regulations of various countries, including the European Union's GDPR and other strict standards. In fact, any business operating in a global market faces data security challenges that are not unique to Genshin Impact. And so far, there is no conclusive evidence of systematic data abuse in Genshin Impact. Therefore, the direct correlation between a single game and national security risks lacks concrete empirical support, and more reflects a hypothesis-based vigilant mentality.
In addition, it is worth noting that miHoYo was named and criticized by the Ministry of Industry and Information Technology in January 2024 for its poor performance in the timely handling of complaints. Although this situation is different from national security issues, it also reflects the shortcomings of internal management and customer service while enterprises are developing rapidly. For an international gaming giant, how to maintain business growth, improve user experience, strengthen data security, and properly respond to international public opinion are important issues for it.
To sum up, viewing Genshin Impact as a potential national security threat is more of an over-interpretation based on misunderstandings and concerns. In today's globalized world, cultural exchange and integration is an inevitable trend, and how to find a balance between ensuring national security and promoting cultural exchanges is a test of the wisdom and tolerance of governments. For gaming companies, strengthening self-regulation, improving transparency, and actively responding to user concerns are the keys to continuing to win the market and trust. In this process, Genshin Impact and the miHoYo behind it are not only a successful business case, but also a cultural phenomenon worthy of in-depth discussion, and its future direction will undoubtedly continue to attract the attention of the international community.