2024 "China Brand Day" series of activities
Brand empowers new quality productivity
Putuo District Market Supervision Bureau
Brand is an important symbol of high-quality development. On the occasion of the eighth "China Brand Day", in order to spread the concept of brand development and gather consensus on brand development, the District Market Supervision Bureau organized a series of publicity activities around the theme of "Brand Empowering New Quality Productivity" to better promote the quality and upgrading of the brand and inject Putuo energy into the development of new quality productivity.
01
Publish promotional posters
——Spread brand culture with "four advances".
Widely carry out the "China Brand Day" theme publicity activities, release the "China Brand Day" theme posters in commercial plazas, parks, communities, campuses and other places, spread brand culture and quality concepts through multiple channels, and create a brand cultivation atmosphere.
02
"Brand empowers new quality productivity" forum
——"Brand" building collides with "intellectual property" sparks
On May 8, the 2024 China Brand Day Putuo District "Brand Empowerment New Quality Productivity" theme forum was held. The event invited experts from Shanghai Intellectual Property Protection Center, Shanghai Branch of China Quality Certification Center, East China Normal University and other experts to share the theme from the perspectives of overseas intellectual property dispute response, Shanghai brand certification, and strengthening the transformation and application of patents.
Deputy Director Chen Yan said that Putuo District has always regarded the cultivation, protection and operation of trademark brands as an important part of the innovation-driven development strategy, supported the high-quality development of the brand economy, and contributed to the construction of Shanghai's brand.
03
Quality Open Events
——Walk into the benchmark enterprise and feel the power of the brand
On May 9, the quality open activity of "Entering Benchmarking Enterprises and Feeling the Power of Brands" was carried out, and more than 20 brand cultivation enterprises in the area were organized to enter Shanghai Mint Co., Ltd. to experience the inheritance and development of century-old minting culture.
The event invited "Shanghai brand" certification experts to introduce the achievements of Shanghai brand building and the development of Shanghai's brand certification system around the launch of Shanghai's "four major brands", and guide enterprises to enhance brand influence through technological innovation and quality improvement. After the meeting, the representatives of the participating enterprises visited the Shanghai Mint Museum to feel the development process of "Made in China" by promoting the increase of varieties, improving quality and creating brands through innovation.
04
Preferential policies for enterprises
-- Policy packages help brand building
On the afternoon of May 10, Changfeng Market Institute and Changfeng Chamber of Commerce jointly held a training activity on the policy of benefiting enterprises with "Policy Spring Breeze to Help Enterprises Sail and Precise Services to Promote Development". The training will publicize and implement relevant policies such as individual income tax, intellectual property rights, quality and standardization, and talent introduction, and more than 30 enterprises will participate in the training.
The District Market Supervision Bureau explained the support policies such as the "Implementation Opinions on Promoting Quality Improvement in Putuo District", and at the same time, actively guided enterprises to increase investment in quality management, standardization, inspection and testing, intellectual property rights, etc., so as to stimulate the endogenous power of enterprises to improve quality and build brands.
In the next stage, the District Market Supervision Bureau will continue to implement the spirit of the "Outline for the Construction of a Quality Power", widely disseminate the concept of brand development around regional advantageous and characteristic industries, actively enhance the brand awareness of the whole people, and continue to build a regional brand with strong competitiveness and high reputation.
END
Contributed by: Quality Promotion Division, Intellectual Property Institute
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