It is worth buying to fully devote itself to AI, launch the first consumption model, and build a user interest dock

Source of this article: Times Finance Author: Xu Xiaoqian

After three years, it's worth buying and releasing a new strategy. On May 10, the 2024 Worthbuy Technology Group Strategy Conference with the theme of "Efficiency Drives the Future" was held in Beijing.

At the meeting, Sui Guodong, founder and chairman of Worthbuy Technology, shared his own entrepreneurial philosophy, the company's AIGC practice, and a clear judgment on the future technology development trend, and officially released a comprehensive AI strategy based on this, announcing that under the framework of the AI strategy, the core product What's Worth Buying App will be transformed and upgraded to "AI-native What's Worth Buying GEN2", and at the same time actively promote the overseas plan.

"AI is a gift of this era, which gives us the confidence to meet new changes, and content e-commerce is one of the most typical application scenarios of AIGC." Sui Guodong said at the press conference.

Back three years ago, Worthbuy carried out a comprehensive strategic upgrade for the "second decade": on the basis of insisting on consumer content as the core, facing the whole network and the whole domain, in-depth layout of the three core sectors of consumer content, marketing services and consumer data.

In 2023, Worthbuy Technology will achieve an operating income of 1.45 billion yuan, more than double that before the strategic upgrade. While the core product What's worth buying App, which continues to develop steadily, innovative businesses such as Xingluo Chuangxiang, Risheng Xingluo, and Juwei Media have grown rapidly and profitably, building their own competitive advantages in their respective fields, which have grown into the main drivers of growth.

From the diversified expansion three years ago to today's comprehensive AI efficiency improvement of the business, from the in-depth transformation of core products to the promotion of the model to go overseas, behind the strategic action of Worth Buying is the long-term pursuit of "endlessly improving the connection efficiency between the B-end and the C-end".

The business is fully AI-based

In the past year, AIGC has reshaped the e-commerce industry, and major Internet companies have vigorously bet on the AI track, before Taotian Group has established a complete AI team, and then there is a digital person "Liu Qiangdong" appeared in the Jingdong live broadcast room.

At the beginning of 2023, Worthbuy Technology identified AIGC as the company's key strategic project, established an independent AI business department, independently developed the "Worthbuy Consumption Model", and from 2023, it has successively launched a variety of applications in business scenarios to realize the implementation of AIGC scenarios.

"AI is the key to solving the efficiency problem." Sui Guodong's judgment is not only an insight into the technical level and global trends, but also based on the active exploration and extensive practice of Worthbuy Technology in the field of AIGC R&D and application in the past.

Sui Guodong believes that AIGC is not an additional concept for the technology that is worth buying, but a native capability that should be possessed. On the one hand, at the beginning of the birth of AIGC, e-commerce, especially content e-commerce, was widely recognized by the industry as one of its most typical application scenarios. On the other hand, the R&D and application of AIGC need to be based on massive high-quality data resources and corpora, which is the advantage of Worthbuy Technology, which comes from the accumulation of the past few years.

At this strategic conference, the AI product matrix of Worthbuy Technology, which consists of "1 large model, 2 databases, 3 engines, and 4 types of applications", made its overall appearance for the first time.

The "Worthbuy Consumption Model" independently developed by Worthbuy Technology was released for the first time, and Worthbuy Technology carried out full-parameter large model training based on 300G corpus on the model base of 13 billion parameters, which was completed after 120 million iterations.

In the process of building AI products, Worthbuy Technology has found a need for enhanced toolsets, and has actively cooperated with a number of industry model companies.

At present, Worth Buy Technology has become the first batch of partners on the dark side of the month, "Kimi + What is worth buying" has been launched recently, and AI shopping experts will be launched in the Baichuan intelligent twins platform this month.

According to the strategy, based on the capabilities and tools provided by the AI product matrix, Worthbuy Technology's business will be fully AI-based to greatly improve business efficiency and quality. At the same time, the company will continue to build an AI-based organization by creating an AI culture, cultivating and introducing talents, and AI-driven process reengineering. "Our AI vision is to become a representative company in AIGC applications and participate in building the AI era." Sui Guodong said.

Create a dock of user interest

Worth buying will infiltrate AI technology into all aspects of the business, especially in the core product What's Worth Buying.

Sui Guodong pointed out that when Worth Buy Technology was founded, Chinese consumers were faced with "inefficient access to high-quality consumer content" caused by "insufficient consumption content", and at present, consumers' dilemma is "inefficient access to high-quality consumer content" caused by "excessive consumption content".

In his opinion, in the face of massive and uneven consumer content, "screening has become extremely important". The most efficient "screening" is to help users find what they really like in their hearts and find content that they really approve of in their hearts.

It is based on this judgment that GEN2 determines the core of building a content system as "interest" - what users really like, and the standard of "good content" is also redefined accordingly: the content that users really approve of.

What is worth buying GEN2 with "interest" as the core operation will give users more control: not only can they build their own private interest graph, customize the information flow independently, and accurately grasp the dynamics of the goods they care about through really good content, but also can freely enter a larger "interest port", view the full interest map, find unknown interests at any time, and feel the world trend.

In the content ecosystem with "interest" as the core, AI will provide underlying capability support for almost all links such as content production, content collection, content understanding, content generation, and content distribution.

Among them, AI-assisted creation tools can effectively help users lower the threshold for creation and improve the quality of creation, and the AIUC engine can screen out really good content through the evaluation of multiple dimensions such as information density, creative intention, emotional emotion, trend scenarios, and price factors. Based on these good contents, the AIGC engine will further improve the quality of information by summarizing, refining, and sorting.

While providing decision-making support for consumers more efficiently, this AI-driven, interest-centered content ecosystem will also build a more efficient communication bridge between consumers and brands.

In addition to digging deeper into the value of AI and efficiently connecting users and content, Worth Buy is also actively deploying overseas markets. It has been announced that in 2024, it will promote the "Worth Buying" model to go overseas through self-operation and cooperation, taking the first step in the company's global expansion, and this press conference introduced the specific details of the overseas plan.

At present, Thailand has been selected as the first stop to go to sea by Worthbuy, and the operation mode is "self-operated". The Thai version of "What's Worth Buying" is named "ZestBuy", and the app is currently being launched on major app markets.

In addition to the self-operated model, there are also a variety of specific operation models such as global partner plan and joint venture, which are worth buying to provide partners with full technical empowerment and talent training empowerment, and work together to expand overseas markets.