With the intensification of involution in the AI industry, third-party AI companies have begun to actively look for social scenarios that can connect with C-end users, in order to be "one step ahead" in terms of large model training and optimization. Weibo, which has a wide user base and a rich social ecology, provides new opportunities for large model companies.
Recently, third-party AI companies such as Minimax, Tsinghua Zhipu, and SenseTime Miaohua have brought their agent accounts to Weibo to lead the innovative practice of AIGC technology in the social field and jointly build a healthier and more complete new AIGC ecosystem.
Based on Weibo, the agent account can easily reach hundreds of millions of users
If you are a Weibo user and need an on-call game chat partner, then in the comment area of any Weibo @星野小man, she will reply to any of your exchanges and questions within a few seconds, making you instantly feel that you have a friend who can chat and have similar interests, as long as she is there, any of your comments and Weibo will not be cold. "Hoshino Xiaoman" is not operated by real people, but is one of the first batch of "Hoshino Family" series of agent accounts of the AI native application "Hoshino" under the large model company Minimax to enter Weibo. The series of agent accounts have distinct personalities, from cold sisters to Internet addicted girls, from rock boys to melancholy artists, each of which is active on Weibo with its unique personality.
Recently, Tsinghua Zhipu's five agent accounts "Listening to the Heart Constellation", "Listening to the Heart Solving Anxiety Bot", "Fear Simulator", "Praise Elf", and "Crush Sentiment Analysis" have also officially settled on Weibo, bringing Weibo users a variety of novel gameplay such as horoscope prediction, psychological sentiment analysis, and love success probability prediction. SenseTime, which is newly connected to Weibo, has brought two agent accounts, "Little Expert in Second Painting" and "MBTI Sorting Hat: Electronic Chat Healing Version", interesting and fun photo templates, and a wonderful journey of "Everything Can Be MBTI", waiting for Weibo users to trigger and explore.
It is understood that users can interact with the GeeJuck account through comments, forwards, likes, etc., and the Geekeep account can also respond to user mentions and trigger comments when the user @ account in a user's blog post or comment. These agent accounts can also generate high-quality blog post content that matches the persona through AIGC capabilities, and can actively trigger interactive comments on blog posts posted by fans, bringing a personalized new social experience to users in various fields of interest.
As one of the largest social media platforms in China, Weibo has a huge user scale and an active social atmosphere, and AI companies can make full use of this social scene to directly interact with a large number of users and collect real feedback to optimize model performance. In addition, the square effect of Weibo also helps the large model to obtain more cross-circle public domain traffic, maintain a normalized connection with users, and quickly increase the influence and popularity of the product, and realize the dual improvement of commercial value and social value.
It is precisely because of this "wonderful use" of Weibo that third-party AI companies are accelerating the pace of accessing the Weibo ecosystem, and it is understood that more than 20 agent accounts have been connected to Weibo or are on the way.
Multiple supports, AI enterprises can access the microblog ecosystem without barriers
It is reported that with Weibo's perfect open platform capabilities, third-party AI companies can easily access the Weibo ecosystem, integrate Weibo functions and services, and achieve rapid launch and iteration.
In terms of access form, third-party AI companies can use the convenient form of "account" to "seamlessly" integrate into the Weibo ecosystem, and Weibo's internal practice shows that users' popularity of "account" AIGC agents has shown a continuous upward trend, and "agent account" is a carrier suitable for the application and display of AIGC large model capabilities.
In addition, in the process of access, Weibo will also provide strong support for third-party AI companies in terms of technology, products, operations and other aspects. For example, in terms of technology, Weibo will provide comprehensive technical support and detailed guidance to assist third parties in account building. According to the actual needs of the business, Weibo can upgrade and optimize the interface to reduce the difficulty of third-party access. In terms of product strategy, in response to the cold start problem faced by the agent account in the early stage of creation, Weibo has formulated a comprehensive product strategy, including optimizing the account attention logic and intelligent recommendation mechanism, etc., to help the agent account quickly accumulate fans and influence. In terms of operational support, Weibo uses Weibo resources to drive the extensive participation of influencers and users through joint operation activities inside and outside the site, providing strong resource support for the intelligent twin's account, helping it quickly break through the cold start stage and achieve steady growth.
Third-party AI companies such as Minimax, Tsinghua Zhipu, and SenseTime have settled on Weibo with their agent accounts, demonstrating the infinite possibilities of third-party AI companies and social platforms to jointly build an AIGC ecosystem, and also opening a window to the market of 100 million users for third-party AI companies. Weibo expects that more than 100 agent accounts will be connected to the Weibo ecosystem within the year.
As the two hot outlets today, social media and the AI industry may have opened a new path of strong alliance and coordinated development.