When it comes to Vietnam, everyone may not know much about it, but Vietnam is a country in Asia, and no matter how much you know, you won't know much about it. But in fact, Vietnam has been inextricably linked with China since ancient times, and even the name "Vietnam" originated from the Jiaqing Emperor of the Qing Dynasty of China.
In fact, in history, northern Vietnam was Chinese territory for a long time, until 968 AD, Vietnam broke away from China and began to establish its own state, although the territory of Vietnam gradually expanded, but it has always been a vassal state of China.
Unlike other Southeast Asian countries, most of the other countries are influenced by Indian culture, and historical reasons have led to the fact that Vietnam's culture has always had the shadow of China, and they will also have festivals such as the Spring Festival, Qingming Festival, and Dragon Boat Festival.
Surprisingly, most Vietnamese people are very hostile to their own culture, and even to Chinese culture. They believe that Western culture is the best culture, and they should emulate Western culture. Many people think that they should give up some of their culture to learn from Western culture, and even, if you look like a Westerner, then you are doing everything right, and if you are not doing it right, they will even make excuses to cover up the mistake.
Unexpectedly, in this environment, Chinese TV dramas, which represent Chinese culture, account for 57% of the Vietnamese TV drama market.
Historical and cultural factors
The fact that Chinese TV dramas account for 57% of the TV drama market has to start with the inextricable relationship between Vietnam and China from ancient times to the present.
The ancestors of Vietnam and the Chinese nation are homologous, the reason is that Vietnam is the land of Luo Yue belonging to Baiyue, the land of Luo Yue is regarded as the Hongshui River Basin of Guangxi from the north, the southeast part of the Yunnan-Guizhou Plateau originates from the west, and the southeast part goes to the Red River Basin of Vietnam. Vietnam's recognized "ancestor of the hundred Yue" is named Chong Cable, he is the son of Vietnam's first monarch "King Jingyang", and "King Jingyang" is the descendant of Shennong, the ancestor of the Chinese nation, which means that China and Vietnam are of the same origin.
In the long history, from the end of the Qin period, the Central Plains civil strife, Nanhai County Lieutenant Zhao Tuo established the "Nanyue Kingdom" in Lingnan, established himself as the king, the implementation of the county system, Zhao Tuo called himself "Nanyue Wu King" so far, in the later period of more than 1,000 years of history, the central and northern parts of Vietnam have been the direct territories of various Chinese dynasties, such as the Han Dynasty, the Eastern Wu Dynasty, the Jin Dynasty, the Tang Dynasty, etc.
In the 10th century, Vietnam took advantage of the division and chaos of China's five dynasties and ten kingdoms at this time, and broke free from Chinese control and established its own state. Although Vietnam established its own state, their country itself was constantly in turmoil, but the national spirit awakened and did not want to continue to be ruled, so it has always been a vassal state of China.
During the Ming and Qing dynasties, Vietnam was one of the three major vassal states of the Central Plains. During the Jiaqing period of the Qing Dynasty, Vietnamese envoys came to China and asked to change the name of the country to "Nanyue," but the Jiaqing Emperor pondered that if it was "Nanyue," wouldn't this necessarily include Guangdong and other regions?
Vietnam's long history as a vassal state of China has led to its learning from China in all aspects of its culture, and many parts of Vietnam resemble China due to its deep influence on Chinese culture.
Walking the streets of Vietnam, you might think it's another China. It has Chinese festivals such as the Spring Festival and the Mid-Autumn Festival, and the Spring Festival also needs to be pasted with couplets like us, Vietnam has borrowed a lot of Chinese characters, costumes, etc., and even Vietnam's national costume is inextricably linked with the costumes of the Ming Dynasty.
Not only that, but even Vietnam's food habits are very similar to China's, the coins used in Vietnam are all modeled after China's, and even the dregs of Chinese culture "patriarchy" have been transmitted to Vietnam. This also leads to the fact that Vietnamese men are lazy and irresponsible, while women are more diligent.
It is precisely because of the too many similarities between Vietnamese and Chinese cultures that Chinese TV dramas and even movies and literary works are more popular in Vietnam, because Vietnamese people have been influenced for a long time and have a very similar aesthetic to the Chinese. And this similar aesthetic also makes it more convenient for Chinese TV dramas to open up the Vietnamese market, which may be the deep reason why Chinese TV dramas account for 57% of the Vietnamese market.
Vietnam and China, as Ho Chi Minh, the founding father of Vietnam, said, "Vietnam and China are the same culture, the same species"
Modern countries are underdeveloped
Later, in modern times, Vietnam did not develop its economy and entertainment quickly, but fell into war.
In the 19th century, the modern history of Chinese humiliation began. China was unable to defend itself, and suffered a series of invasions by Western powers in the middle and later periods, and due to the incompetence and weakness of the Qing government, China ceded a large amount of land and could no longer maintain its relations with the suzerains and vassal states of Vietnam.
In 1885, the Sino-French War ended, and China and France signed the Sino-French New Treaty, which marked the renunciation of China's suzerainty over Vietnam, and Vietnam was no longer a vassal state of the Qing Dynasty of China, but became a French colony.
In the decades of French rule, the Vietnamese people hoped that China could save them, but they did not want China to be difficult to protect themselves, and the French were very jealous of China, in order to maintain their illegal and bad colonial rule, the French began to carry out anti-Chinese education in Vietnam during the colonial period, and even abolished the use of Chinese characters in Vietnam in 1918.
Until the outbreak of World War II, the powerful France was defeated by Germany, and Japan attacked China at this time, and even wanted to invade Vietnam, at this time, Japan ruled Vietnam for several more years.
It was not until 1945 that Japan surrendered unconditionally, but the matter did not end there, and Vietnam did not usher in the imaginary liberation, because France wanted to rule Vietnam again.
At this point, the Vietnamese people began an eight-year war against France, but they did not expect to fight France, as well as the United States, and Vietnam spent 30 years in the war until 1973, when the United States withdrew its troops.
In 1976, Vietnam was truly liberated, but later, with the support of the Soviet Union, Vietnam became hostile to neighboring countries, had border conflicts with other countries, and even started the "Sino-Vietnamese War" with China.
The long period of war left the entire country in ruins, and the after-effects of the war affected it for many years to come. Vietnam's economy is finally on the right track after the Vietnamese reform movement, and the people's living standards have improved, and the material aspect has been satisfied, but the spiritual aspect is very empty.
Insufficient demand, the introduction of Chinese TV dramas
At a time when Vietnam's economy is booming, the spiritual needs of its people have not been well addressed. In order to meet the growing spiritual needs of the Vietnamese people, and when the country did not have the strength to meet the spiritual needs of the people, Vietnam began to introduce Chinese TV dramas.
There are several reasons for the introduction of Chinese TV dramas, Vietnam has developed under Chinese culture for a long time, which makes the Vietnamese people highly accepting of Chinese culture, and on the other hand, the economic development of the whole country in Vietnam has been slow due to the perennial war, and the entertainment has not well met the spiritual needs of the people.
The first Chinese TV series introduced by Vietnam at the beginning was "Desire", which was a classic in China at that time, telling the story of the people's pursuit and desire for family and love in that turbulent and chaotic period. The drama has received well in Vietnam and has a high popularity in the country. This has allowed more Chinese TV dramas to be introduced to Vietnam.
Vietnam has a total population of 97 million, although there is no way to compare with China, but because the audience of Chinese TV dramas in Vietnam is very large, so Vietnam started from the province, layer by layer, from the city to the countryside, the TV set is all Chinese TV dramas. Classic film and television works such as "Journey to the West", "Dream of Red Mansions" and "Water Margin" are more well-known to Vietnamese primary school students.
Even for a period of time, Vietnamese shops were filled with CDs of Chinese TV dramas, which of course also showed the Vietnamese people's love for Chinese TV dramas from the side.
Later, from 2007 to 2019, more and more Chinese TV dramas were introduced, reaching more than 600 TV series. Among them, popular Chinese TV series such as "Huanzhu Gege", "Hua Qiangu" and "Yanxi Raiders" also have a long-term status in Vietnam. Vietnam even has remakes of Chinese TV dramas such as "Hoan Zhu Gege", which is enough to show the love of the Vietnamese people for Chinese film and television works.
Chinese TV dramas are becoming more and more important in Vietnam, and Vietnamese TV sets broadcast more than half of the time a day.
Brief summary:
Due to the lack of historical and cultural and modern development, which cannot meet the spiritual needs of the people, Vietnam is almost dominated by the introduction of Chinese film and television works, after all, no matter how much the Vietnamese people like Western culture, they still do not have too many audiences. And the share of Chinese TV dramas accounts for 57% of Vietnam's total share, which is enough to show the power of culture.
In recent years, Vietnam has not only developed film and television culture, but also developed rapidly, and Vietnam's economic strength has developed rapidly in the past few decades, and the economy has grown many times. I think that Chinese film and television works will get better and better, and Vietnamese film and television works will also get better and better