From April 23 to 24, 2024 local time, the 12th Microbiology and Probiotics R&D and Business Cooperation Summit was held in The Hague, Netherlands. The conference is one of the top events in the field of probiotics, covering basic R&D and commercial application innovation, bringing together experts, scholars and related industry leaders from all over the world.
As a leader in the commercial application of probiotics in China, the national yogurt brand Ambrosia was invited to participate in the conference. Ambrosia room temperature active probiotic yogurt has become the official designated yogurt of this conference by virtue of its subversive innovation in the application field. Ambrosia room temperature active probiotic yogurt broke through the technical barrier of "probiotics are inactivated in room temperature yogurt" for the first time in the world, and was concerned and praised by many experts in the field of probiotics at the conference. Dr. Erwin Gerard Zoetendal, an academic expert in the field of intestinal microecology, and Mr. Lars Bredmose, an expert in Novonesis, also discussed the breakthrough of Ambrosia in the application level in the seminar session of the summit, and believed that this technological breakthrough has broad prospects for future applications.
Dr. Gerrit Smit, Director of Yili European Innovation Center, delivered a wonderful speech at the summit. He said that probiotics are known as "biochips" in the food industry, and dairy products are an important application sector of probiotics, and they are also one of the most suitable product forms for probiotics to deliver health. After 5 years of preparation, 2 years of research and hundreds of innovative experiments, Ambrosia screened LGG probiotics from 50,000 strains, and finally created the "ADI Live Bacteria Instantaneous Addition Technology", which overcame the scientific research problems such as the inactivation of probiotics in room temperature yogurt, product acidification and swelling of sourness, and created a precedent in the industry.
For consumers, these technological changes have led to milder taste and gastrointestinal adaptability, a wider range of application scenarios, and healthy nutritional options with lower sugar. Room temperature yogurt is suitable for the Chinese diet tradition of liking warmth, Ambrosia room temperature active probiotic yogurt adds 1 billion CFU LGG active probiotics per bottle, and at the same time, with its characteristics of maintaining the probiotic activity in yogurt at room temperature, it is suitable for a wider range of people, suitable for family travel, work overtime and many other new application scenarios. At the same time, this yogurt also applies a sucrose reduction formula, adding only 0.85% sucrose required for probiotic fermentation, which caters to the sugar control needs of health-conscious consumers.
As a benchmark product of disruptive innovation, Ambrosia room temperature active probiotic yogurt has attracted widespread attention from all walks of life after its launch. Not long ago, the world's top dairy industry magazine "International Dairy" also reported on the innovation case of Ambrosia through a cover article with the title of "Yogurt in China". In China, the Chinese Society of Food Science and Technology organized an expert group in Beijing in November last year to demonstrate the project of "Research and Product Development of Active Probiotics of Ambrosia Room Temperature Yogurt". The expert group unanimously gave this new breakthrough product a high degree of recognition, recognizing it as a global first and industry leader. Worldwide, Ambrosia ambient yogurt active probiotic yogurt has been widely recognized in many events in the dairy and nutritional science community such as the IDF2023 World Dairy Summit, the 14th Asian Nutrition Conference, the Growth Asia Summit, and the 2024 Functional Food Health Summit, and has become a new achievement in dairy R&D and the whole life cycle industrialization practice.
In recent years, Ambrosia has been giving full play to its own industrial chain advantages to carry out industry-university-research cooperation, participating in the cultivation of young talents through school-enterprise linkage, joint research and development, holding innovative and creative competitions, etc., and providing public welfare support for young scholars. During the summit, Ambrosia also invited Shi Shaoqi, a young scholar in the field of probiotics in China, a doctoral student from the Department of Nutrition and Health of China Agricultural University, to participate in the conference and discuss with professors from European universities and R&D experts from enterprises. The delegation visited Chr. Hansen, a probiotic company with a history of more than 100 years, and conducted an in-depth discussion on the efficacy of Ambrosia active probiotic yogurt. The scientific and technological innovation achievements from China, China's brand style, and the Chinese young scholars wearing horse-faced skirts formed a unique landscape at the conference. While exchanging academic views with international counterparts, An Muxi and his entourage also built a bridge for young Chinese scholars to communicate with international century-old enterprises and universities.
From "Made in China" to brand going global, Chinese enterprises are showing their innovative vitality to their global counterparts and sharing the fruits of development. From the perspective of the application of global probiotics, Ambrosi, as a representative brand of China's room temperature yogurt, has entered the probiotics track with an explorer attitude and high standards, broken the technical barriers of industry development, greatly extended the application scenarios of live probiotics, opened up a new choice with more cutting-edge technology and more convenient application, and opened up a new blue ocean track. Only evolution can continue to lead change, and the core reason why Ambrosia can maintain its advantage in the Chinese market for a long time and continue to lead the trend of category innovation and development is to adhere to the research and development and investment of basic technology in related fields. Taking the cooperation model between this summit and universities as a new starting point, Ambrosia will continue to help the transformation of scientific and technological achievements in product-related fields, and cultivate young scientific and technological talents in combination with the company's own scientific research practice, so as to lay a solid foundation for the long-term positive cycle development of the industry and help form new quality productivity.