Counting the recent "explosion points" of the consumer market, the special forces-style fast travel, the blind box with constant surprises, the City walk that empties the self, the interesting and eye-catching subject three, the work outfit that pleases oneself and displeasures Ta, and the matchmaker who does not like blind dates but loves the princess...... They seem to have their own merits, but in fact, the core is surprisingly consistent - in a series of new gameplay, emotional value constitutes the dominant factor in the explosion.
At the same time, with the chewiness, ease of consumption and various pleasant flavors of Q-bomb, nutritional gummies have gradually become a "just-needed consumer product" for the public. Because the gummy Q elasticity and decompression chewing feel not only meet the needs of modern young people to release the pressure of life and work, but also enjoy delicious taste and supplement nutrition at any time.
As a leading brand in China's sugar industry, Golden Monkey Food has launched a new juice kneading nutritional gummy after understanding this new consumption trend, and joined hands with the popular IP milk dragon and spokesperson Bai Ke to carry out new ideas of multi-party co-branded marketing, and jointly staged a magic kneading dance, taking health, emotion, and decompression as a breakthrough point, deeply matching the attributes of juice kneading sandwich gummy products, and invisibly completing the auditory and The visual double brainwashing also allows the juice pinching to achieve the same frequency resonance with the emotional value of young people, and then helps Golden Monkey Food to gain countless fans again on the road of brand rejuvenation.
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Practice the basic skills from the inside to the outside, and see how the domestic brand rejuvenates the new product power
A good brand will not only "play" with consumers, but also provide consumers with more reasons to stay and come back repeatedly. Golden Monkey Food has been developed for 32 years and has witnessed the evolution of market demand in different periods. Nowadays, with the frequent occurrence of negative emotions such as stress, anxiety, depression, and nervousness, sweet food has naturally become a favorable weapon for mass consumers to deal with negative emotions.
According to relevant scientific research, candy can stimulate the release of neurotransmitters such as dopamine and serotonin in the brain, which are closely related to pleasure and well-being. Candy is not just a food to satisfy the appetite, but also a product with emotions and emotional value. However, today's consumers have a strong sense of autonomy, and they hope to eat candy not only to eat candy, but to obtain certain nutritional functional value and emotional added value while eating candy.
Over the past 32 years, Golden Monkey Food has been deeply engaged in the sugar market and the needs of mainstream consumers, practicing solid basic skills from the inside out, leading the era of advanced nutritional gummies 2.0 for traditional gummies. On the packaging, the product packaging is inspired by the shape of the IP milk dragon, creating a cute and interesting packaging form, the display terminal is not only eye-catching, but also captures the hearts of consumers with its appearance within 0.1 seconds;
Not only the upgrade of packaging shape, but also the hardcore upgrade of internal product power. According to Nashi, more than 60% of real fruit juice is added to achieve the effect of "healthy and delicious" products. It is worth mentioning that the Yangzhi manna flavor is added with lutein esters extracted from high-quality marigolds, and the lutein ester addition amount reaches 44mg/100g, which is extracted from natural plants, which is healthier, delicious and easy to absorb;
In terms of production process, strict and exquisite gummy production techniques such as 36-hour continuous cold air and low-temperature two-stage low-temperature baking are used to create a juice kneading gummy product with a tender inner core and Q-elastic outer skin to achieve the deliciousness and health of the product.
In the view of Nashi, over the past 32 years, Golden Monkey Food has always been in the leading position in the sugar industry, thanks to its own accurate insight into consumer demand and the spirit of continuous innovation and exploration of products, so that it has always been at the same frequency with the market, resonating with consumer value. In terms of taste and value, Golden Monkey Food has accurately grasped the changes in consumer demand, met the diverse needs of consumers in an all-round way, and invisibly promoted the innovation and upgrading of the sugar industry.
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Multi-dimensional stereoscopic scene full-link reach, creating the strongest voice of the terminal in 2024
In today's Internet era, brands often pay attention to online layout, but ignore offline marketing potential, which makes brands lose a channel with huge marketing potential. With the advancement of technology and the change of business model, offline scenarios are gradually playing their marketing role.
Golden Monkey Food Juice Pinch Nutrition Gummies In fact, the fruit juice pinch 1.0 version has been listed last year, and the smiling face shape of the gummies is simple and bright as a whole, which instantly makes consumers remember the juice pinched gummies, and the emotions are instantly melted in the smiling face. The initial listing was well received by the market, and the sales performance in the first month of listing was amazing.
Behind this, in addition to its own hard-core product strength,It is inseparable from the full-link collaboration of Golden Monkey Food online and offline,Online16+Mainstream app、Industry vertical media voice from multiple angles,Achieve the strongest magnetic field in the industry's omni-channel media matrix;offlineThrough Xiaomi smart TV3D creative opening screen、Trendy ladder media closed space viral spread、 The immersive experience on the big screen of 63 cinemas and the DP check-in points of cinemas in key cities create a panoramic immersive juice pinching and emotional decompression experience, allowing consumers to truly experience dual relaxation from the physical to the physiological level, and virtually realize the full-link reach of "before-during-after watching the movie", effectively expanding brand traffic, and rooting product memory in the minds of consumers.
In Nashi's view, the reason why Golden Monkey Food has been able to gallop in the industry for more than 30 years depends not only on extraordinary product quality, but also on marketing innovation that keeps pace with the times. Online and offline in-depth insight, accurate reach, and efficient conversion not only demonstrate extraordinary full-link marketing capabilities, but also set a new marketing model for the industry.
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Accurately grasp the communication code of young people
Golden snub-nosed monkey food and white customers create a magical "pinching dance"
In the recent Spring Festival movie file, "The Annual Meeting Can't Stop" won a Douban score of 8.1 in one fell swoop without a complex plot and cool special effects. The hot spot is fire, the brand is firewood, and it will not burn if it is not lit.
As the spokesperson of the Golden Monkey Food brand, Bai Ke, when the movie was not yet popular, it was convenient for the Golden Monkey Juice to pinch and pinch nutritional gummies to create the magical pinching dance of "Pinch Can't Listen", which can be said to be a clever fusion of the unstoppable heat of the annual meeting and the pinching can't be heard, and to achieve a second outbreak. More than that, in the TVC of "Pinching Can't Stop", Bai Ke danced together with the golden monkey, the milk dragon, and the IP of the Shanghai Grand Theater, and the cute and magical pinching dance, making the gummy delicious and unstoppable.
At a time when younger marketing has become the mainstream, Golden Monkey Food has joined hands with Baike, Milk Dragon, and Catch Horse to create a trendy and magical "whole life" method for new product promotion, which not only provides an efficient and immersive marketing experience for the brand, enhances consumers' attention to the brand, but also conveys the youthful image of the Golden Monkey Food brand, and allows dealers to see the unlimited growth possibilities of new products.
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epilogue
Golden Monkey Food, which has always been in the middle of its establishment, has always maintained its original intention of focusing on the cause of sugar technology, not only has not fallen behind in the industry, but has always been at the forefront of industry innovation, getting closer and closer to young people.
With accurate and keen insight and emotional decompression as a breakthrough, it brings consumers a natural and healthy nutritional gummy with mental relaxation at the same time, which virtually makes fans remember the Golden Monkey food brand, and resonates with the current young people at the same frequency and communicates without boundaries, so that their own energy to move forward keeps pace with the times and is constantly renewed.