The "2023 Blue Book of Chinese Online Literature" was released, and the number of users has exceeded 500 million

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China Research Network

On April 28, 2024, the Chinese Writers Association released the "2023 Blue Book of Chinese Online Literature" in Shanghai. The report comprehensively shows the development of online literature in mainland China in 2023, revealing its huge user scale, total number of works, and rich genres.

First of all, the report points out that the number of online literature users in mainland China has exceeded 500 million. This figure fully demonstrates the wide acceptance and profound influence of online literature among the public. With the popularization of the Internet and the convenience of mobile devices, more and more people choose to read literature through the Internet and enjoy the pleasure of reading.

Secondly, the report mentions that the total number of works exceeds 30 million, and the annual number of new works is about 2 million. This huge number reflects the activity and prosperity of online literary creation. More and more writers are choosing to publish their work on online platforms to share their stories and thoughts with readers. At the same time, these new works also provide readers with more choices to meet their diverse reading needs.

In terms of subject matter, the report emphasizes that reality, science fiction, history and other themes have achieved fruitful results. These themes not only have a wide audience base, but also reflect the positive role of online literature in reflecting social reality, exploring future technology, and inheriting history and culture. Through these works, readers can gain a deeper understanding of social phenomena, think about the future of mankind, and appreciate the charm of history and culture.

In addition, the report also mentioned that the process of mainstreaming and high-quality online literature has accelerated. This means that while maintaining its uniqueness and diversity, online literature is also constantly improving the quality and depth of thought. More and more works have begun to pay attention to social hotspots, discuss human issues, and convey positive energy, which has become an important part of people's spiritual and cultural life.

In general, the "2023 Blue Book of Chinese Online Literature" shows the vigorous development and broad prospects of mainland online literature in 2023. With the continuous advancement of technology and the continuous expansion of the market, it is believed that online literature will continue to maintain its vitality and innovation, and bring high-quality spiritual food to more readers.

In the past decade, the mainland's economy has developed rapidly, with its GDP doubling in ten years, reaching 1143670 billion yuan in 2021, an increase of 8.1% over the previous year at constant prices. The three major industries all increased, among which the service industry to which online literature belongs developed the most rapidly, with the added value of the tertiary industry in 2021 being 60,908 billion yuan, accounting for the largest proportion of GDP.

In addition to the decline due to the impact of the epidemic in 2020, the per capita expenditure on education, entertainment and culture of Chinese residents has risen almost year after year, and the per capita expenditure on education, entertainment and culture of residents reached 2,559 yuan in 2021. The increase in people's spending on education, culture and entertainment has naturally provided a suitable economic foundation for online literature.

In terms of the scale of Internet Internet users, the number of Internet Internet users in mainland China has exceeded 1 billion in 2021. As a part of the Internet industry, although the usage rate of online literature has declined, the number of users of online literature is still expanding, and as of June 2021, the number of users of online literature in mainland China is about 460 million, and the usage rate of netizens is 45.6%.

In the new media environment, the innovation of online literature is more reflected in the creation of multiple themes, wide channel communication, and full-link development. From online novels to films, television, dramas, anime, games, audio dramas and other forms of adaptation, the value of online literature continues to amplify, and revenue records continue to be refreshed.

At the same time, the combination of online consumption and offline business has made online literary works more widely disseminated. Games, film and television, physical stores, theme parks, etc., can see a large number of derivatives of online literary IP.

According to the display released by the China Research Institute of Puhua Industry Research Institute:

According to a 2010 survey by the China Internet Information Center, only 9.4 percent of online literature users actually paid to read at that time. In 2020, the proportion of online literature users who are willing to pay to read it has approached 80%. It can be seen that people's tendency to consume online literature has been cultivated, and the change of consumption concept has made the development of the online literature market more potential.

Since 2018, the scale of mainland online literature users and mobile online literature users has grown very little, and the user market has become saturated. By the end of 2022, the number of online literature users in China reached 492 million, a year-on-year decrease of 1.9%. According to the data, the size of China's online literature market in 2022 will be 38.93 billion yuan, with an average annual compound growth rate of 20.5% from 2018 to 2022.

With more than 20 years of development, China has established a mature IP ecological chain for online texts. As an important source of content, online literature has driven the development of downstream industries such as physical publishing, audio, animation, film and television, games, and derivatives. With the vigorous development of online literature, in recent years, more and more online literary works have become a bonanza for film and television drama adaptations, and they are welcomed by the audience with their diverse styles, novel stories, and high-spirited tones.

Focusing on realistic themes, promoting the excellent traditional Chinese culture, and producing high-quality and sophisticated films, film and television dramas adapted from online literature are increasingly showing a trend of high-quality products, and have become an important carrier for telling Chinese stories well.

According to the data released by the Institute of Literature of the Chinese Academy of Social Sciences, the scale of the online literature market will reach 300 billion yuan in 2023, of which the reading market will be 40.43 billion yuan and the IP market will reach 260.5 billion yuan. In addition, the number of online literature authors reached 24.05 million, the number of online literature works reached 36.2 million, and the number of online literature users reached 537 million, a year-on-year increase of 9%.

In the development process of online literature, high-quality products, accelerated IP transformation, and globalization have become three major trends. On the one hand, online literature has made continuous efforts to improve the quality and richness of works to meet the increasingly diverse reading needs of readers.

On the other hand, online literature is also actively exploring the diversified development of IP, and maximizing the value of IP through various forms such as film and television, animation, and games. At the same time, with the acceleration of the internationalization of online literature, more and more excellent works have begun to go to the world, demonstrating the unique charm of Chinese culture.

While overseas and Hong Kong, Macao and Taiwan popular culture has seized the mass culture market in Chinese mainland, the local cultural market in Chinese mainland has also created market-oriented and popular popular culture by digging into history and developing "soap operas".

The scale of China's online literature industry is growing, and the scale of overseas users is also expanding. In 2022, the scale of China's online literature overseas market will reach 3 billion yuan, with an average annual compound growth rate of 75.5% from 2018 to 2022.

The market share of the online literature industry is relatively concentrated, mainly occupied by a few large enterprises. China Literature, Alibaba Literature, Tencent Literature, etc. are the major players in the online literature market, occupying a considerable market share.

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