On May 15, 2024, the China Tea Culture Museum in Fucha Town, Xixian New District, Shaanxi Province, witnessed an innovative preparatory meeting on the combination of micro-short dramas and local characteristic industries. The theme of this preparatory meeting is "Chinese Brands in Short Dramas - Opening a New Era of Industrial Short Dramas", the organizer is Shaanxi Brand Construction Promotion Association, and the organizers are Humble Craftsman (Shaanxi) Cultural Industry Planning Co., Ltd., Agricultural Business Mutual Integration (Shaanxi) Agricultural Science and Technology Development Co., Ltd. and Baiyi Jinfu (Xi'an) Digital Technology Co., Ltd. It aims to promote short dramas through popular traffic platforms such as Douyin and Kuaishou, boost cultural tourism, build brands, and upgrade the industry. At the preparatory meeting of "Chinese Brands in Short Dramas", the development trend and future of industrial short dramas were discussed. This conference has been highly recognized by the Shaanxi Brand Construction Promotion Association, and has also been encouraged and supported by more than 10 departments such as the Shaanxi Provincial Bureau of Culture and Tourism and the Department of Agriculture, as well as reshaping the Chinese brand in the industrial ecology, telling the story of the industry, telling the story of China, and practicing the high-quality development of the Chinese brand. The media present at the event included a number of well-known news websites such as China.com, China.com, Phoenix.com, Cultural Tourism China.com, Huashang Daily, Northwest Information Daily, as well as local TV and radio stations in Shaanxi, showing the influence and importance of the event.
During the meeting, the leaders of the organizers delivered an opening speech, emphasizing the cultural value and market potential of industrial short dramas.
The subsequent keynote speech was given by the organizer, sharing the cases and advantages of the combination of industry and short dramas, and releasing the creation plan of joining hands with cultural tourism and industries around the world to travel with micro-short dramas. An important part of the preparatory meeting was the launch ceremony of the main creative team to introduce the short drama "Slow Time in the Fragrance of Tea". Celebrity influencers were also invited to participate in the event and expressed their best wishes for this innovative project.
In the interactive session, the organizer and the crew answered questions from the media, deepening the participants' understanding of the concept of industrial short dramas. This preparatory meeting is not only a preparatory meeting for "Chinese Brands in Short Dramas", but also a showcase for the integration of cultural industry and short dramas. "Chinese Brands in Short Dramas" is expected to have a positive impact on the cultural tourism industry and inject new vitality into the development of local characteristic industries.
Editor in charge: Anxin Review: Yang Yong
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