On May 9th, Ducati unveiled a personalized body decal for the Scrambler Freedom Icon Edition, titled Land of Joy, developed in collaboration with design firm Van Orton.
The new (second-generation) Scrambler self-travel series was first unveiled in November 2022 and officially launched last year, with three versions: Icon, Full Throttle and Nightshift. The series shared an air-cooled, four-stroke, L-two-cylinder, Desmodue two-cylinder engine with a displacement of 803 cc and a maximum power output of 53.6 kW (about 73 hp). The body adopts a steel tubular frame, KYB-matched inverted forks, monotube rear shock, replaced with Ride-by-Wire electronically controlled throttle, two riding modes (Road, Wet), closing, four-level adjustable traction control system, front 18 and rear 17-inch wheel specifications, etc.
At present, the official prices of the second-generation Scrambler self-travel series are 89,900 yuan (Icon version) and 105,900 yuan (Full Throttle version and Nightshift version) respectively in China.
Developed in collaboration with Van Orton, this set of decals is limited to 50 sets, with a unique, rich and colorful style as the main feature of the decals. Ducati says the Scrambler collection is the perfect choice for those who want to express their personality through two-wheelers, with a unique and recognizable design, fun and easy to use every day, designed for riders who seek to share their style and lifestyle with others. And the new Land of Joy decals are a fusion of artistry and their personal creativity.
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