Attract visitors from all over the world to an unforgettable water splashing and cultural event
Siam Paradise is home to a 12-day Songkran festival called "Thailand's Iconic Songkran Celebration: Happy Songkran for World Heritage Heritage". The event, which has been held for five days now, has successfully attracted visitors from all over the world, exceeding its initial target, and is expected to attract more than 2 million visitors from all over the world in 12 days.
Bangkok, Thailand - Media OutReach Newswire - April 17, 2024 - To celebrate Songkran being recognized as an intangible cultural heritage by UNESCO, Siam Place, a global landmark on the banks of the Chao Phraya River, has partnered with the government and the private sector to welcome the Thai New Year with a world-class Songkran celebration called "Iconic Songkran 2024". The event is Bangkok's only Songkran celebration with the beautiful Chao Phraya River as the backdrop, lasting for 12 days (10-21 April 2024) and is expected to attract more than 2 million visitors from around the world. With the concept of "Thailand's Iconic Songkran Celebration: Happy Songkran Festival, Inheriting the World Heritage", the event integrates Thai leisure activities with contemporary culture and entertainment, inheriting Thai characteristics. From today until April 21, 2024, there will be grand celebrations around every corner of Siam Place, bringing visitors the most unforgettable experience.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said, "As a world-class landmark on the banks of the Chao Phraya River and an important tourist destination in Bangkok and Thailand, Siam Land is hosting Songkran events this year more joyfully and memorably than ever. Today's celebration is particularly meaningful because at the end of last year, the Thai Songkran Festival was recognized by UNESCO as an Intangible Cultural Heritage of Humanity. 'Iconic Songkran 2024' celebrates the rich traditions and customs of Songkran while welcoming visitors from all over the world with contemporary Thai entertainment. This design aims to create a historic event that elevates Thai Songkran to a world-class festival. The aim of the event is to preserve Thai cultural traditions by incorporating contemporary elements and then presenting them in a way that will resonate with future generations. Songkran plays a key role in driving Thailand's economic growth. Siam Paradise is expected to receive more than 2 million domestic and foreign tourists in 12 days this year. "
The iconic Songkran Festival 2024 at Siam Cosmopolitan celebrates Thai cultural traditions in a joyful way, with highlights including:
- Songkran Mahothorndevi Parade: A seven-day parade along the Chao Phraya River featuring seven top actresses and artists, including Aff Taksaorn, Pie Rinrada, Becky Rebecca, Bella Ranee, Mai Davika, Diana Flipo and internationally acclaimed Thai actress Minnie, showcasing Thailand's rich cultural heritage. Minnie is also a member of the Korean girl group (G) I-DLE and will serve as Miss Songkran in 2024.
- Bath Phra Sing: Siam World welcomed a replica of the Phra Singsin Buddha statue from Wat Phra Sing, Chiang Mai, arranged at Exit 1, Level G, ICONLUXE District. Visitors can take part in a water splashing ritual to seek protection and purification. It is believed that participating in this traditional ritual will lead to good luck and prosperity.
- Songkran Water Splash: Enjoy water splashing at the Water Splash Landmark at Riverside Park from today to April 21. The "Splashing Landmark" is the only place in Thailand that offers this experience on the scenic banks of the Chao Phraya River. In addition, there are small concerts held by well-known Thai artists, plus other cultural performances, which add to the festive atmosphere and bring more enjoyment to domestic and foreign tourists.
Siam Paradise is proud to partner with all walks of life to host the "Iconic Songkran Festival 2024". The festival attracts tourists from all over the world and further stimulates Thailand's tourism industry. The 12-day event, which runs from 10 to 21 April, combines traditional festivals with modern entertainment and leisure activities to provide a joyful and enriching cultural experience for all visitors. For more information about Siam Place, please visit www.iconsiam.com or Facebook: ICONSIAM.