N Haidu all-media reporter Huang Yiwei Intern Zheng Qiuju Tan Dong
On the morning of March 30, the 8th Xianyou County Shufeng Loquat Cultural Tourism Activity in 2024 was opened in Loquat Lake Park, Shufeng Township. Li Xinxian, member of the Standing Committee of the Party Committee and vice president of Minjiang University, Zhang Zhidong and Zhang Huimin, leaders of Xianyou County, attended the event, and the leaders and guests at the meeting jointly opened the event.
The students from Minjiang University also brought a number of wonderful programs such as cheerleading, singing and dancing performances, and traditional costume catwalks to the audience, bringing a warm spring music feast to the tourists.
A booth for the exhibition and sale of special agricultural products was also set up at the event site, attracting many citizens to stop and buy. In addition to fresh loquat, visitors can also taste and buy special loquat processed products such as loquat paste, loquat flower tea, and loquat cake on site, as well as Xianyou agricultural products such as Xianyou noodles and Jinsha barley.
More than 10 local Internet celebrity anchors of Xianyou also set up a live broadcast room for agricultural products on the spot to help fruit farmers sell loquats. In the morning of the same day, it attracted more than 300,000 netizens to watch online, and sold more than 16,000 catties of loquats.
At the subsequent signing ceremony, Shufeng Township signed a cooperation agreement on the deep processing of loquat derivative products with Fujian Kanghui Food Co., Ltd. and Putian Chulian Food Co., Ltd. respectively. Shufeng Village, Jinfeng Village, and Baisong Village signed a cross-village joint construction agreement.
The Xianyou County Federation of Trade Unions and the Shufeng Township Loquat Cooperative signed an agreement on trade union procurement to help rural revitalization. The Xianyou County Federation of Trade Unions also carried out the "Whole Village Credit" to help rural revitalization activities with Xianyou Ruishi Village Bank, issued a loan of 1 million yuan for the rural revitalization industry project of Lanshi Village, and issued a 200,000 yuan entrepreneurship and employment loan for each of the 10 returning entrepreneurial farmers, with a loan term of up to one year, and the interest during the loan duration was subsidized by the county trade union.
The awarding ceremony of the new loquat variety promotion demonstration base was also held at the scene, as well as the pairing ceremony between the Internet celebrity anchor and the farmer, and the award was presented to 6 "agricultural craftsmen" in recognition of their hard work and outstanding achievements!
Zheng Shenglong, a professor at Xiamen University, joined hands with several painters of the China-American Association to create wonderful calligraphy and painting works on the spot, helping the development of Shufeng loquat cultural industry!
Loquat is one of the "four famous fruits" of Putian City, Shufeng Township loquat planting area of 20,000 acres, the main varieties are early bell No. 6, liberation bell, Guifei white, etc., this year's loquat output is expected to reach more than 10,000 tons, output value of 130 million yuan.
It is reported that this event aims to promote the green and high-quality development of Shufeng loquat. The first is to publicize a strong brand and boost Shufeng loquat to go abroad, the second is to gather energy to expand channels and cater to new consumption patterns, and the third is to sublimate and enrich the soul and inject a cultural soul into Shufeng loquat.
Li Shuangzhong, deputy secretary of the Party Committee and head of Shufeng Township, told reporters that in the next step, Shufeng Township will combine the actual situation to extend the loquat industry chain, enhance the added value of the loquat industry, fully excavate and inherit the intangible cultural heritage skills such as Qingdai tie-dyeing and ancient loquat paste boiling, and help Shufeng to make special characteristics, fine products, and excellent advantages, so as to promote the high-quality development of beautiful Shufeng in an all-round way!
Editor: Ding Xiaoyan