The current water purification market can be described as a hundred battles, and if you want to gain a foothold in the market, you must have enough bright spots. In order to better strengthen the competitiveness of the brand in the market, Yikaide has been looking for a better annotation, and recently joined hands with the National Peking Opera Company of China to jointly launch the intangible cultural heritage and national quintessence series of Peking Opera water purifiers, and simultaneously launched the service policy of 99 yuan/year core change, breaking the strange circle of the water purification industry with its strength.
Integrate Peking Opera into the water purifier to expand the brand's voice
As a treasure trove of traditional Chinese art, Peking Opera has gradually entered contemporary life. In order to better explore traditional Chinese culture, Yikaide integrated Peking Opera, a national intangible cultural heritage element, into the water purifier, and jointly launched the "Intangible Cultural Heritage: National Quintessence Series" Peking Opera with the National Peking Opera Company of China, which not only gives full play to the cultural value of Peking Opera art, but also expands the brand voice with large flow, momentum and layout, so that the brand concept of "protecting the healthy water of the Chinese people with the attitude of inheriting intangible cultural heritage" has deeply reached a wider range of people.
The design of Yikaide's "Intangible Cultural Heritage: National Quintessence Series" can be said to be quite eye-catching, incorporating elements of Peking Opera masks, which is not only elegant in appearance, but also rich in cultural heritage. The front of the main body restores the mortise and tenon structure of the Peking Opera stage, and the original design of the imitation cloisonné enamel Peking Opera nameplate is inlaid in the fuselage, bringing people a visual impact with high-end modeling and rich layering. It is also worth mentioning the handle of the acrylic face filter element, which is very detailed and durable, and successfully demonstrates the exquisite beauty of the quintessential Peking Opera art. It can be said that every detail integrates the exquisite elements of the quintessence of intangible cultural heritage, and uses modern technology to show the beauty of traditional Peking Opera art. In addition, the color scheme of Yikaide's "Intangible Cultural Heritage - National Quintessence Series" is also worth mentioning, with black as the main color and classic Chinese red, with a strong Chinese quintessence Beijing charm.
In addition to the appearance, the "Intangible Cultural Heritage - National Quintessence Series" is also very bright in terms of technology, with a classic dual-core structure, the whole machine adopts a 1000 iodine value carbon fiber composite filter element, and is equipped with an 800G high anti-fouling roll membrane page, which can not only filter common heavy metals, bacteria and viruses in water, but also remove emerging pollutants. The core components of the whole machine have passed the 20W+ devil-level performance test, and the rigorous factory test has created real durability and reliability.
The policy service of "99 yuan/year core replacement" breaks the dilemma of the industry
According to relevant surveys, the current water purification industry has the status quo of "selling machines at low prices and selling filter elements at high prices", in order to make the technology inclusive and truly landing, more consumers can afford to buy water purifiers and use water purifiers, and Yikaide has launched a "99 yuan/year core replacement" with accurate insight to solve the problem of high cost of water purification and filter replacement in Chinese families from the root. This means that the "Intangible Cultural Heritage: Quintessence of the Nation" Peking Opera series aims to allow consumers to realize the sincere concept of not only affording, but also affording.
Since its establishment, Yikaide has always insisted on focusing on R&D, innovation and product breakthroughs in the water purification industry, and continued to work products and services, and now not only realizes the integration of water purification technology and Peking Opera art, but also launches the "99 yuan/year core change", which not only meets the needs of Chinese consumers for high-quality water purification experience, but also successfully writes the "Yikaide paradigm" for the development of China's water purification industry.