On April 29th, the Suining International Poetry Week series of activities of the "Poetry and Wine Shooting, Willing to Be Courteous" City Recommendation Conference was held in Chengdu. The event focused on the development of Shehong cultural tourism industry, covering the sharing of the integrated development of Shehong wine and tourism, and the recommendation of Shehong boutique cultural tourism activities.
The integration of wine and tourism polishes the business card of poetry and wine
At the recommendation meeting, the relevant leaders of Shehong expressed a warm welcome to the guests in their speeches, and sincerely hoped that through this city recommendation meeting, the beauty of Shehong ecology, the beauty of humanity and the beauty of development would be further displayed, and contribute to the construction of Sichuan as a strong cultural province and a strong tourism province.
As one of the top 100 counties in China, a famous tourist county in Tianfu, and the hometown of Chinese liquor, Shehong focuses on the two major resources of "landscape" and "poetry and wine" with "integration of wine and tourism", and releases five theme activities including "Hometown of Chinese Liquor, Launching a Multicultural Feast" at this recommendation meeting. At the same time, the on-site innovation created an immersive interactive experience exhibition area, and launched six characteristic cultural tourism routes to show the charm of cultural tourism in an all-round way. Among them, the "Shede Wisdom Ecological Wine Tour" and "Through the Past and Present: Parent-Child Research Tour" went deep into the Tuopai Shede Cultural Tourism Zone, a national 4A-level tourist attraction and one of the top ten cultural and tourism industry landmarks in Chengdu and Chongqing, leading guests from all over the world to trace the origin of Shede ecological old wine and experience the thousand-year-old winemaking culture.
It is reported that the "Shede Wisdom Ecological Wine Tour" brand tourism route is a major cultural tourism project focused on research and development by Shehong, aiming to upgrade the 361-square-kilometer Tuopai Green Ecological Food Industrial Park into a "one-stop" wine culture experience base and create a world-class wine culture IP.
Deeply cultivating the rejuvenation strategy, the new product of "Taste Master Yan" was launched
The hometown of Chinese liquor is a prestigious signboard of Shehong, and it is also a treasure trove of cultural and tourism industry.
At the scene, Shede Liquor officially released a young strategic single product - taste master Yan. This product is an exclusive product created by Shede Liquor in line with the current consumption trend, based on the brand old liquor strategy and rejuvenation strategy, and the heavy layout of the sub-high-end product line. On May 20, the product will be sold simultaneously on major Internet platforms.
"Taste Master Yan" has been endorsed and recommended by a number of masters, and the body of the liquor has been specially blended by the intangible cultural heritage brewing master, selected 6-year-old base wine and 12-year-old flavored wine, carefully blended, mellow and soft, delicate and warm, clear and sweet, and long tail. The product is inspired by the "Haiyan River Clear", designed with meandering water and water waves, and takes the oriental clear water and blue color matching, showing the oriental life aesthetics.
Set off on a poetry and wine journey to taste the ecological old wine. In recent years, Shede Liquor has actively embraced the C-end and brought innovative consumption experience to users by continuously enriching the expression of Chinese liquor culture. In the future, with the support and care of the government, Shede Liquor will continue to explore brand innovation, promote the high-quality development of the integration of wine and tourism, and continue to deepen the interaction and emotional connection between brands and users, while conveying brand culture and enhancing brand influence.
Source: China.com Food