How should JVs respond to the rapid shift in China's auto market? For this topic, FAW Toyota gave its own answer: "Live up to the moment".
On the eve of the 18th Beijing International Automobile Exhibition, FAW Toyota released a new and evolved IT'S TiME 2.0 intelligent electric hybrid technology brand, covering three major sections: third-order intelligent electric hybrid technology, Toyota Pilot high-end intelligent driving and Toyota Space smart space. As the future-oriented core competitiveness of the FAW Toyota brand, IT'S TiME 2.0 intelligent electric hybrid technology will be installed on all models to empower users with a new life of intelligent electric appliances in the future.
While using IT'S TiME 2.0 intelligent electric hybrid technology to show its understanding of intelligent electric technology, FAW Toyota has captured the hearts of Chinese consumers with a variety of intelligent hybrid and high-end blockbuster models such as the all-new Prado, the all-new Crown, the Grevia, the bZ3, and the bZ3C to meet their diversified travel needs.
The explosive power of the two-line layout of technology and products is reflected in the sales data. In April this year, FAW Toyota delivered 56,536 new vehicles, of which 30,206 were electrified models, an increase of 24% month-on-month, accounting for 53%; 30,202 high-end models were delivered, an increase of 25% month-on-month, and the proportion increased to 53%. It is worth mentioning that Grevia delivered 7,554 vehicles in April, leading the MPV segment; The bZ3 electric sedan increased by 16% month-on-month.
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IT'S TiME 2.0赋能未来
As far as the eye can see, as the driving force for the continuous progress of the automotive industry, technological innovation is driving the rapid development of intelligence, electrification and other fields. But technological innovation is not only about higher performance, lower fuel consumption or a smarter driving experience, but also about satisfying modern consumers' pursuit of a high quality of life. In other words, technological innovation should always be people-oriented.
FAW Toyota has always adhered to "user-centricity", and the newly evolved IT'S TiME 2.0 intelligent electric hybrid technology also adheres to this concept. For example, the THS II in the third-order intelligent electric hybrid technology significantly improves the comprehensive power of high-speed permanent magnet motors, bringing users a faster, more economical, quieter and safer driving experience. The Multi-Stage HEV supports 10-level variable speed control and the intervention of a 132kW high-power electric motor, which can meet the needs of consumers in pursuit of high performance & strong handling. The 2.4T 1MT HEV super hybrid features a 288V high-voltage DC motor, a longitudinal 2.4T engine, an 8-speed automatic transmission, and a 12V starter to provide users with the ultimate safety.
The all-new Toyota Pilot is equipped with 20 intelligent functions, Toyota's world's first PDA predictive active driving assistance system and EDSS emergency driving stop system, which comprehensively improves the perception and prediction capabilities of intelligent assistance, and greatly fronts risk identification, which can not only act as a "co-driver coach", but also intelligently escort users like a "veteran driver".
FAW Toyota has worked with Huawei, Tencent and other technology companies to create a car intelligence ecosystem that supports the seamless connection of "people, cars and homes", Toyota Space smart space includes a voice interaction system that can support continuous multiple rounds of dialogue, on-board customized WeChat, QQ music and other 28 ecological resources, and is equipped with the leading Qualcomm Snapdragon 8155 chip, the computing power is increased by 4 times, which reserves huge upgrade space for subsequent personalized OTA. In addition, all FAW Toyota products also support CarPlay/CarLife/HiCar wireless interconnection with LastMode memory function, which can be interconnected regardless of the mobile phone system, which greatly improves the practicability of the car machine system.
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Improvement across the board
If we peel back the cocoon and dig deeper into where FAW Toyota's confidence in winning the future comes from, it is to follow the trend, embrace the "new era" with a pioneering spirit of innovation, and meet the "new future" with a comprehensive and upward strategic layout.
Based on the newly evolved IT'S TiME 2.0 intelligent electric hybrid dual engine technology, FAW Toyota has accelerated the mass production of a number of intelligent hybrid and high-end blockbuster models such as the all-new Prado, the all-new Crown, the Grevia, the bZ3, and the bZ3C, boosting the brand to a new dimension.
"Discover Your Crown", the slogan of the new crown, interprets the spirit of the new crown. The arrival of the all-new Crown equipped with multi-stage HEV multi-stage hybrid has also been launched at the same time, which not only enables the Crown brand to have a full range of products including sedans, SUVs, MPVs and crossovers, but also further promotes the implementation of FAW Toyota's comprehensive high-end strategy. In the future, FAW Toyota will open an exclusive showroom for Crown and open online sales to bring users a more high-end and convenient service experience, and fully meet the diversified needs of Chinese users for luxury cars.
In addition to the all-new Crown, the strong return of the all-new Prado completes another piece of the puzzle of FAW Toyota's high-end matrix. As the "king of hard-core off-road sales", "king of four-wheel drive" and "off-road god car" in the hearts of many users, the new Prado lives up to expectations, and is once again comprehensively innovated in terms of design, power, off-road performance, and intelligence.
With FAW Toyota's continuous attack in the high-end market, in the first quarter of this year, FAW Toyota's high-end models sold a total of 73,000 units, a year-on-year increase of 2%, accounting for 47%.
At present, FAW Toyota already has the high-end flagship "Crown series", the "SUV series" led by the all-new Prado, the global sales champion "Corolla series", and the bZ pure electric series. Unveiled at the 2024 Beijing Auto Show, the bZ3C is designed for young users and will be one of the main models of the bZ series in the future.
Although it is always said in the industry and the market that the new energy transformation of the joint venture company is "not easy for the elephant to turn around", what we see from FAW Toyota is as steady and unswerving as ever. Especially from the perspective of FAW Toyota's breakthrough strategy with comprehensive intelligent hybrid + high-end as the starting point, all of them have stepped on the nodes of the times.
As the Chinese market further expands at a speed ahead of the world, FAW Toyota, the pioneer of joint ventures, is enough to cultivate a set of templates for the advancement of the entire joint venture camp in its own way.
Sentence / End of Summer