The 10-day 2024 Beijing International Auto Show has attracted the attention of the global car circle. More than 1,500 companies participated in the exhibition, 117 new vehicles made their world premieres, 163 press conferences, and 892,000 passengers reached a new high...... The popularity and flow of this kind of "top event" in the global automotive industry are in stark contrast to the "shrinkage" of top auto shows such as Detroit, Frankfurt, Paris, and Tokyo.
According to the statistics of the Beijing Auto Show Organizing Committee, on the first day of the auto show, 1,148 foreign media reporters and 7,401 overseas dealers came to visit the exhibition and discuss cooperation, and the total number of international visitors in the 10 days of the exhibition reached 28,000.
At the VOYAH booth, a foreign visitor squatted down and concentrated on the details of the new VOYAH FREE vehicles, comparing them with the data of the on-site display cars
When the world's attention is focused on Chinese automobiles, Chinese car companies are making full use of international and domestic resources and two markets to adapt to the new changes in the adjustment of the international industrial structure and ride the wind to a broader stage. Adhering to the position of "high-end new energy vehicle manufacturing national team", VOYAH has always been at the forefront.
During this year's Beijing Auto Show, VOYAH released Let's VOYAH's "Gonglantu" overseas strategy, establishing the core goal of "6655", that is, by 2030, it will lay out the six continents of the world, enter 60 countries around the world, build a total of 500 sales and service outlets, and sell more than 500,000 overseas vehicles.
How to seize the overseas market and have a long-term influence in the world is a question that still needs to be considered after this auto show. VOYAH used a "Let's Voyah" press conference to express its thoughts on the current path to the sea, and behind it is its deep insight into the automotive industry and its insistence on long-termism.
The sword is aimed at 60 countries
The target is 500,000 units
According to Let's VOYAH's "Gonglantu" overseas strategy, in June this year, VOYAH will launch the brand in Spain, and in the second half of the year, it plans to enter European countries such as Portugal, Belgium, Germany, Sweden, as well as Poland, Greece, the Philippines, Azerbaijan and other countries that jointly build the "Belt and Road", and actively explore the markets in the Middle East, South America and Southeast Asia. By 2026, VOYAH will basically achieve full coverage of European countries, complete the strategic layout in Central Asia, the Middle East, Central and South America and other markets, and develop the right-hand drive market. In 2030, VOYAH will realize the "6655" layout, that is, build 500 sales and service outlets on six continents and 60 countries around the world, and the cumulative overseas sales will exceed 500,000 units.
It is worth noting that in order to deeply meet the needs of local users and adapt to the specific conditions of different markets, Lantu also put forward a product strategy combining Made in China and Made for world "global car + regional optimization", and Lantu "Lanhai Power" provides a variety of power modes such as pure electric, extended range, plug-in hybrid and other power modes to meet the diversified needs of global users. This year, VOYAH will unveil its fourth all-new model, which will also be VOYAH's first global model.
In fact, since the birth of the brand, VOYAH has established a corporate strategy of global development and international operation. Unlike many car companies, VOYAH has chosen the destination of going overseas in Europe from the very beginning, the birthplace of traditional giants such as BBA. In June 2022, VOYAH landed in Norway, and subsequently expanded its footprint to Denmark, Finland, the Netherlands, the Czech Republic, Italy and other markets. From Northern Europe to Southern Europe, VOYAH has been recognized by consumers and its brand awareness has been continuously improved.
"The lowest gene of Chinese culture has never been 'life and death', but 'beauty and beauty, the world is the same', and VOYAH's global vision is not limited to product output, but also pays more attention to the deep integration with the local industrial chain to build a mutually beneficial and win-win ecosystem." Lu Fang, CEO of VOYAH Automotive, said that going overseas is not a simple and rude sale of products, but also a kind of long-termism.
At present, the momentum of Chinese cars going overseas is flourishing. According to data from the China Association of Automobile Manufacturers, in the first quarter of 2024, China's automobile exports reached 1.324 million units, a year-on-year increase of 33.2%; In 2023, China exported 4.91 million vehicles, up 57.9% year-on-year, making it the world's largest exporter of automobiles.
But under the good times, the wind and waves still exist. In the face of the "sudden rise" of Chinese automobiles, European and American automobile countries have raised the banner of "anti-subsidy"; At the same time, the European Union has slowed down the pace of electrification. Therefore, Southeast Asia and other markets have become the "new target" of Chinese cars going overseas.
However, the industry generally believes that the key to the real rise of China's auto industry as an automobile power lies in successfully entering the markets of traditional auto powers such as Europe and the United States with high-end products at high premiums. In the face of overseas markets, we should not only pursue short-term sales, but also pursue long-term win-win cooperation.
Because of this, VOYAH anchors the high-end, deeply cultivates Europe, and always adheres to promoting the "industrial chain going overseas" and "high-value going overseas", which provides a demonstration and reference for Chinese car companies to broaden and optimize the path to go overseas.
As Lu Fang said: "In the era of win-win cooperation, VOYAH will continue to give full play to the advantages of the industrial chain, go overseas together, not be the 'world king' and not take the old road of 'low-cost going to sea', and build a sustainable win-win ecology with excellent global partners in terms of channels, services, and ecology." ”
Technology builds global competitiveness
Be a navigator in the new energy era
Compared with many traditional car companies, VOYAH, which has just been established for five years, is still a "young team". Dare to shout the goal of "500,000 vehicles in 60 countries", where does the confidence come from?
Perhaps, from the mouth of a Norwegian VOYAH FREE owner, we can get a glimpse of the answer. "The VOYAH FREE is the perfect family car, the best SUV I've ever driven." The Norwegian owner said.
Based on the needs of different markets, VOYAH provides users with differentiated and personalized products and services. For example, the European version of the VOYAH product has the ability to tow, and the tow hook is optional, with a maximum towing capacity of 2T to meet the needs of outdoor travel; It is also equipped with an L2+ intelligent driving assistance system and NVS night vision system, which improves the safety of night driving and better meets the needs of polar night driving assistance. In addition, VOYAH has also carried out a lot of targeted work in Carplay, cloud platform, in-car language, European standard charging, steering wheel and rear seat heating.
Strong product strength is inseparable from the escort of scientific and technological innovation. VOYAH has always adhered to the core driving force of hard-core technological innovation to lay a solid foundation for accelerating the globalization strategy. Following the forward development of ESSA, the first native high-end intelligent electric architecture in China, VOYAH has launched a new generation of full-stack self-developed powertrains, intelligent cabin systems and intelligent driving systems.
At the previous "2024 VOYAH Automotive Spring Technical Communication Conference", VOYAH released a number of core three-electric technologies. Among them, the latest generation of Lanhai power system developed by full-stack self-developed has reached the industry-leading level in terms of power and energy consumption; The self-developed 5C super fast charging and 800V silicon carbide high-voltage platform can achieve 450 kilometers of energy replenishment in 10 minutes; In terms of the new generation of intelligent cockpit, VOYAH AI voice interaction has a 98% voice recognition rate, a dialogue response time of only 550ms, and the vehicle control response has reached the industry-leading 1s level, and is equipped with the world's first OLED sliding curved screen, the central control screen can be displayed on dual desktops, navigation, intelligent driving, and multimedia are online at the same time, and it is also compatible with IOS, Android, and Hongmeng. This is exactly the embodiment of VOYAH's integration of good technology into users' lives and creating a better car experience for users.
In the face of the complex and changeable international environment and fierce market competition, Chinese car companies must continue to temper their own strength and formulate reasonable strategies and business layouts. As Torje Aleksander Sulland, Norway's distributor of VOYAH Automotive, mentioned that the quality of the products themselves is very important for Chinese cars to enter the overseas market, and it is also necessary to build a good after-sales service to accumulate customers' trust and security. VOYAH undoubtedly sees the importance of this.
Therefore, in the process of going global, VOYAH chose to deepen mutually beneficial cooperation with dealers and optimize localized operations through strong alliances. Lu Fang said, "Overseas, dealers are helping VOYAH to build a local brand and expand sales, and we are also looking for ways to build a new value chain with local dealers, expand new business scope, and gradually extend to the entire industrial chain." ”
"VOYAH is a great company, and we saw VOYAH's capabilities and technologies during our visit to Wuhan. Based on this, we would like to bring VOYAH products to Europe, because we know that both product and technical capabilities are important to the European market today, especially when the concept of environmental protection and green mobility is very popular. We believe that the technology and luxury interior of VOYAH are incomparable to other European car companies, at least the main European competitors cannot come up with such products, which is a reality. This is what BRUNO MAFRICI, CEO of CarMobility, an Italian dealership, said about VOYAH, which is why he chose VOYAH.
Kjeld Riegen, VOYAH's distributor in the Netherlands, said that VOYAH has great potential for growth in the Netherlands, both in terms of product standards and various luxury configurations, which are very suitable for the European market. According to Dutch electric vehicle expert Maarten Pompen, VOYAH products represent a sample of models that Europeans really like: design styles that correspond to European culture, combined with a guarantee of high quality and at the right price. These are the secrets of the popularity of Chinese cars in the Netherlands.
The moat built by scientific and technological innovation and the full cooperation with local dealers have undoubtedly increased VOYAH's confidence and confidence in participating in the international automotive industry competition. VOYAH said that in the future, it will focus on the advantages of the industrial chain, effectively integrate resources, realize group going to sea, and jointly build a sustainable win-win ecology. VOYAH will build a European operation center to carry out multi-dimensional operations around sales, service, and user ecology. Carry out global channel layout and localized business model development, promote the integration of overseas business into the local industrial chain and value chain, and provide global users with a more efficient and consistent service experience.
Text/Shen Yu