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In the war of the drinking water market, Nongfu Spring suddenly threw out a bombshell -- the "green bottle" Nongfu Spring pure water! Yes, you heard it right, it was Nongfu Spring that once swore that "pure water is useless", and now he has joined the army of pure water! This is not only a big reversal of the brand, but also made the whole Internet explode, and netizens are asking: Is this true? Didn't Zhong Xuxu say that pure water is useless? Come on, let's go deep into this sobering brand war.
Not long ago, Nongfu Spring announced that it would launch a new product called "Green Bottle", which is not ordinary water, but pure water! Yes, it is the kind of pure water that Zhong Xuxu once strongly opposed. Not only that, the price of this water is only 2 yuan, and it is also known as a natural water source from the top ten water sources in China, does it all sound like a slap in the face?
Zhong's change not only caused a shock in the market, but also brought the discussion among netizens to a boiling point. Some netizens joked: "Isn't this just Lao Zhong's big move! It seems that the world is really sober!", while others began to wonder if this was another marketing smokescreen?
Let's review Nongfu Spring's decision to turn its face faster than a book. In 2000, the founder of Nongfu Spring, Zhong Xuxu, announced in a high-profile manner that they would no longer produce pure water and focus on the production of natural water. At that time, he said passionately: "Pure water does not contain minerals, and long-term drinking is not good for the human body!" This remark once became the golden sign of Nongfu Spring, and also made countless consumers turn to their mineral water.
However, 24 years have passed in the blink of an eye, and in the face of fierce market competition and the diversification of consumer demand, Nongfu Spring seems to have begun to rethink their strategic layout. According to insiders, the launch of the "green bottle" purified water this time is to fill the gap in the market and try to seize more market share. Moreover, I have to say that Zhong Xu's move did put him on the cusp of public opinion again.
On social media, some netizens joked: "Nongfu Spring is about to start selling sweet water, is it because there is sugar in it?" and other netizens ridiculed: "From now on, drinking the pure water of Nongfu Spring feels like playing truth or dare with Zhong Xuxuan." ”
What's more interesting is that some netizens designed a new advertising slogan: "Pure water from the top ten water sources, Nongfu Spring is a little sweet - because there are too many viewers who eat melons, the sweetness is naturally high!" This is not only a product change, but also a cultural evolution, Nongfu Spring is not so much selling water, but selling cuteness.
Although Zhong Xuxi's "green bottle" pure water has caused a lot of controversy, it undoubtedly shows Nongfu Spring's determination to dare to innovate itself. In the face of new market challenges and consumer demand, we will wait and see whether Nongfu Spring can lead the market again. At the same time, it also gives us an important lesson - in the unpredictable market, only by constantly adapting and innovating can we gain a firm foothold. And for consumers, whether it is natural water or pure water, the choice is always in our own hands.