According to the news of Zhongxin Jingwei on April 25, a number of Nongfu Spring employees suddenly posted pictures and texts of Nongfu Spring pure water products in the WeChat circle of friends. Compared with the familiar red bottle Nongfu Spring natural water, the Moments promotional picture and text show that the pure water launched by Nongfu Spring is a 550ml green bottle.
Founded in 1996, Nongfu Spring started with packaged drinking water business and is currently the largest leading packaged drinking water enterprise in mainland China. Packaged drinking water has always been the category with the largest revenue contribution to Nongfu Spring.
The launch of purified water is conducive to alleviating the downward trend of the Group's drinking water business, bringing confidence to investors and distributors to inject new business, thereby further expanding the drinking water business.
This picture comes from the Internet
This picture comes from the Internet
Nongfu Spring, as the largest leading packaged drinking water enterprise in China, was established in 1996 and started as a packaged drinking water business. It is reported that packaged drinking water has always been the category with the largest revenue contribution to Nongfu Spring.
However, according to a report by China-Singapore Jingwei on April 25, a number of Nongfu Spring employees suddenly posted pictures and texts on Nongfu Spring's pure water products in the WeChat circle of friends. The purified water is presented in a 550ml green bottle, which is in stark contrast to the familiar red bottle of Nongfu Spring natural water.
Analysts believe that Nongfu Spring's launch of pure water this time is conducive to alleviating the decline in its drinking water business. This also injects confidence into new business for investors and distributors, thereby further expanding the drinking water business and injecting new vitality into the development of Nongfu Spring.
At the same time, the launch of pure water by Nongfu Spring is also an important strategic layout for the development of the company, which means that its brand is developing in the direction of diversification. In the highly competitive beverage market, Nongfu Spring needs to continue to innovate and expand its product line in order to continue to lead the market development. We also look forward to Nongfu Spring continuing to launch more high-quality new products that meet the needs of consumers, and make greater contributions to the development of the beverage industry in mainland China."
This picture comes from the Internet
This picture comes from the Internet
In recent years, as Chinese consumers continue to improve their awareness of drinking water quality and safety, the competition in the bottled water market has become more and more fierce. In response to market changes, many companies are actively innovating and launching new products and brands to meet the growing needs of consumers. The same is true for Nongfu Spring.
Prior to the launch of purified water, Nongfu Spring had been well-known for its natural water brand, and its products were known for their high-quality water sources, strict production processes and high-quality products, which were deeply loved by consumers. However, with the changing consumer demand and fierce competition from competitors, Nongfu Spring's drinking water business is also facing a certain degree of decline.
The launch of Nongfu Spring Purified Water can be regarded as a product innovation and product line expansion of the company, aiming to further meet consumers' demand for high-quality, safe and pure water. At the same time, this move will also help alleviate the downward trend of Nongfu Spring's drinking water business and inject new vitality into the enterprise.
The launch of pure water is also an important opportunity and confidence boost for Nongfu Spring investors and dealers. The new purified water product line can bring them new market opportunities and business growth points, and further expand Nongfu Spring's market share and brand influence.
In the long run, the launch of Nongfu Spring Purified Water will also help promote the development and upgrading of the entire bottled water industry. In today's increasingly demanding drinking water safety and quality, enterprises need to continue to innovate and upgrade, and launch products that are more in line with consumer needs and market trends in order to stand out in the highly competitive market. The launch of Nongfu Spring Purified Water has injected new vitality and innovation into the industry, which will help promote the development and progress of the entire bottled water industry.
This picture comes from the Internet
This picture comes from the Internet
The difference between purified water and natural water is mainly reflected in the following aspects:
1. Source: Purified water is generally obtained after treatment through a variety of purification processes, while natural water comes from natural water sources.
2. Treatment method: Pure water is treated with strict filtration, reverse osmosis, etc., while natural water is treated relatively little.
3. Ingredients: Purified water does not contain impurities and trace elements, and natural water contains certain minerals and trace elements.
4. Palate: Purified water has a relatively simple taste, while natural water may have some subtle taste characteristics.
5. Nutritional value: Pure water has almost no nutritional value, and natural water contains certain minerals and has certain nutrients.
6. Applicable scenarios: Purified water is suitable for some scenarios with high water quality requirements, and natural water is more suitable for general daily drinking.