Just after the last business war between Nongfu Spring and Wahaha, Nongfu Spring actually came out with a green package, such intentions should not be too obvious.
Most netizens have complained, isn't this the color scheme of Cestbon? And Nongfu Spring, which used to only make natural water, is now going to enter pure water, which seems to be a bit inconsistent with the previous slogan.
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"Nongfu Spring is naturally a little sweet~"
I swore that drinking my natural water source is good for my body, and I also said that drinking pure water is not beneficial to the human body, and now I want to make pure water?
Isn't this a slap in the face? Netizen: Laugh all over the world!
Since everyone began to buy Wahaha's products, Nongfu Spring has no choice, who knows that now it has come up with a new packaging and chooses to enter pure water in a high-profile manner.
This packaging looks a little familiar and a little awkward, the color is like the color of Cestbon, and the three words pure water will think of Wahaha when you see it.
Is this to combine Cestbon and Wahaha to make a Nongfu spring water of its own?
The propaganda slogan still follows the previous "Nongfu Spring is a little sweet", and the water sources include Fanjing Mountain in Guizhou, Manas in Xinjiang Tianshan, Daming Mountain in Guangxi, Bodhi Peak in Changbai Mountain, Wanlv Lake in Emei Mountain in Sichuan, Gandao Lake in the underwater depth, Danjiangkou Underwater Depth, Taibai Mountain in Shaanxi, and Wuyi Mountain in Fujian.
After reading it, I feel so rich, and I feel like I'm pretty good to be able to drink water from so many places.
According to media reports on March 21, the business status of Zhejiang Nongfu Spring Drinking Water Co., Ltd. was changed from existence to cancellation, the company was established in December 1998 and the legal representative was Zhong Yi, with a registered capital of 33.2 million yuan at that time.
In this regard, Nongfu Spring Company also told reporters on WeChat that this is a normal change for the company, and it has been applying since last year.
For the new packaging, Nongfu Spring Company declared, "I have the obligation to inform, you have the right to choose; ”
Nongfu Spring in green packaging is "pure water without mineral elements, with a better taste", while red packaging is "natural water with mineral elements, which is healthier for the human body." ”
In this regard, some professionals in the industry expressed their opinions on the reasons why Nongfu Spring did this.
It is because of the slow growth of natural water sales in its own main marketing for a long time, in order to make up for the gap in the market and increase the category competition of its own company, it has launched pure water contrary to its main natural water, so as to increase its product advantages and make up for its own shortcomings.
Netizens have left messages
Even if you change your father, I won't buy a bottle, I only drink Wahaha in this life, and I have already recognized it!
Is this the so-called change of soup without changing medicine?
Some netizens also said that as consumers, they only look at the cost performance, who buys cheaply.
When hinting at others in the future, I will buy him a bottle of Nongfu Spring pure water, and he will understand it at once~
Don't say that there is that smell, "Nongfu Spring is a little sweet, deceived year after year!"
Put together, this is harder to distinguish than the real and fake Monkey King!
The rain and dew are evenly wet, I believe that everyone's good is really good~ You can have me.
Netizens said: Nongfu Spring has not yet had Cestbon sweet.
I said before that drinking too much pure water is not good for the human body, so why do you also produce pure water?
Netizen: I'm so scared that I hurry up and drink the bottle baby to settle down.
It seems that this business district is a huge reincarnation, and it will come back again after going around and around, and it will be self-defeating for the remarks of the former founder of Nongfu Spring, Zhong Sui, that drinking pure water is not good for people's health.
After reading Nongfu Spring's new products and packaging, do you have anything to say?
I don't know which brand of pure water you will choose? Welcome to leave a message to discuss......
Reference Sources:
[1] Official media Douyin City Times April 24, 2024 "Nongfu Spring has enlarged its moves, this time the green packaging, high-profile entry into the pure water market!#农夫山泉推出绿色瓶纯净水".
[2] Official media Douyin Red Star Capital Bureau's report on April 24, 2024 "Nongfu Spring Pushes Pure Water #时隔24年农夫山泉再推纯净水 #农夫山泉推出绿色瓶装饮用纯净水 Again After 24 Years".
In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
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