"Billionaire" Zhang Songwen exposed the biggest scam of the marriage network

Author | Hiu

Source | Internet Brand Officer

01. The famous actor was stolen and was inexplicably "married"

Today's young people are really backbone, especially in marriage.

This head may still be categorically refusing the elders in the family to introduce blind dates, and turning around and embarking on the "road of marriage" (self-help) carefully laid by the Internet.

It won't be long before they will experience the diversity of the human species in the online world in a way they have never seen before.

For example, recently, a marriage and love platform called "Diamond Marriage and Love" directly stole the photo of the famous actor Zhang Songwen on its official account article, but the text information introduced that he was a "returnee master" from Qingwu, engaged in financial investment, with assets of more than 100 million.

Source: Diamond Marriage

Although the eyes and above are truncated from the pictures of the characters in the article, after comparison, it is found that these pictures are highly similar to the photos previously published by Zhang Songwen in terms of clothing, posture and details.

Source: Diamond Marriage

Zhang Songwen, who became popular because of last year's hit drama "Hurricane", now has a super high national degree. The staff of the dating website platform used screenshots and did not indicate the source of the picture, which was deliberately to cause a "misunderstanding" of the audience with consistent pictures and texts.

Fortunately, sharp-eyed netizens saw through this kind of false propaganda information at a glance, and reported it backhandedly. With the fermentation of public opinion, the topic of "Marriage and Love Network Stealing Zhang Songwen's Photos" quickly appeared on Weibo hot search, attracting the attention and discussion of many netizens.

Some people take this as a joke and use "hahahahaha" to express their opinions.

Source: Weibo netizens

Some people are very serious at the beginning, but not much, and they don't forget to play stalks at the end.

Source: Weibo netizens

Most netizens uphold a serious attitude, saying that the Internet is not a place outside the law, and support Zhang Songwen to use the law to protect his legitimate rights and interests.

Source: Weibo netizens

After the incident was revealed, the "Diamond Marriage" website, which stole Zhang Songwen's photo, has deleted the article.

According to public information, the "Diamond King Lao Wu Marriage Network" was officially renamed as "Diamond Marriage Network" in September 2011, and its certification body is the Shanghai Diamond Marriage Agency, which was established in August 2007, and claims to be the leader of China's high-end marriage and love services.

We haven't experienced it or not, but in terms of the authenticity of the most basic user information, I'm afraid there are really a lot of such "selling dog meat on sheep's heads".

According to the information of the company, Shanghai Diamond Marriage Agency was involved in 12 judicial cases, of which 5 were sued for infringing on the right of information network transmission or copyright ownership of works, and 4 were service contract disputes.

Source: Qichacha

02. Marriage and love platforms are chaotic, and marketing routines emerge in endlessly

The incident of "Zhang Songwen's stolen attempt to get married" revealed is only the tip of the iceberg of the chaos of the marriage and love platform.

In fact, at last month's CCTV 3.15 party, the marriage and love platform brushed its face in front of the national audience for a long time. The party exposed the existence of dark box operations such as inducing payment and using anxiety to harvest consumers on marriage and love platforms such as Zhenai.com, Century Jiayuan, and Baihe.com.

You must know that the last time this industry caused such a large-scale sensation was two years ago when Jiayuan executives were criminally detained on suspicion of embezzlement.

I didn't expect this year's 3.15 party to be so "face-giving", and another marriage and love scam was exposed, bringing a wave of traffic to this industry that is gradually being "marginalized".

A reporter undercover the professional training of matchmakers on a marriage and dating platform, and exposed several major marketing routines of the marriage and dating platform.

The first step is to "cast the bait" and screen the target customers.

"There's a girl who's browsing your profile, wow, that girl is 168cm tall, has a good figure, and looks beautiful. "Roughly one or two pros that make customers interested.

The matchmaker training lecturer bluntly said that according to customer needs, fabricate a "favorite person" who meets customer expectations. The primary goal is to attract and "lock" customers, and whether the girl really exists is never the point.

Source: CCTV Finance

If the other party expresses "heartbeat", the key step in the matchmaker course is to assess the economic strength of this "prey" and whether it can afford the "high" membership fee.

Eligible "prey", the matchmaker will tailor a set of "PUA plan" for VIP only for them, in general, it is to use anxiety to harvest consumers.

After entering the door of the dating platform, the staff of the platform will do their best to seal the other doors and windows that you may lead to a love marriage (trying to cut off the client's circle of friends), so as to achieve the illusion that you can only "find a beautiful woman" on a certain platform.

Watch people put down dishes. In order to earn higher commissions, the more willing these matchmakers are to spend money, the more comprehensive PUA's words and methods are. For example, it will instill age anxiety, fertility anxiety, and the feelings of children after divorce to customers, and urge customers to buy membership services with a price of tens of thousands of yuan.

The training lecturer of a marriage and love platform also said grandly, "In fact, it is a hunting logic, and the teacher must be que." ”

Due to the paradox of the industry's business model, the core service of the dating platform is to facilitate the successful matching of customers, but it also means the end of the business, and the need to find the next target customer.

According to the National Bureau of Statistics, the number of single people in mainland China reached 240 million at the end of 2022, accounting for 17.14% of the total population. Although the mainland has a huge single population, there are far fewer people who are willing to spend this money to meet the fee threshold of these marriage and love platforms.

Therefore, in the eyes of the matchmakers of these marriage and love platforms, finding a good match for customers is not the main business, how to attract more customers into the circle, and let them stay on the platform for a longer time, and induce them to buy higher-level membership services, this is the operating logic of the marriage platform.

03. The traditional marriage and love platform is lonely, and the new way of making friends takes over

Young people don't hate love and marriage, many of them are just confined to the narrow circle of life, don't want to find someone to settle into, and at the same time have no channels and ways to get to know the other half.

Source: Stills from "Please Answer 1988".

From this point of view, the marriage market has great potential.

It's just that the traditional marriage and love platform has many drawbacks, and black-hearted merchants ignore the authenticity of customer information, chewing on "human blood steamed buns", and what is even more terrifying is that they not only cheat money and feelings, but may also ask for their lives.

In 2017, the "Zhai Xinxin Incident", which caused the suicide of Su Xiangmao, the founder of WePhone, caused a sensation across the country, and the two parties involved met and fell in love on the Jiayuan platform.

According to "Internet Brand Official", Su Xiangmao left a suicide note in less than 100 days from his marriage to the incident, saying that the suicide was related to the extortion of his ex-wife Zhai Xinxin.

In fact, his ex-wife Zhai Xinxin's marriage experience is not "unmarried" but "divorced" as indicated on the Jiayuan platform. As for the "Bai Fumei" character set in its previous packaging, how much authenticity can be imagined.

According to Red Star News, the Zhuang case ushered in new progress last month, and Zhai Xinxin, who is suspected of "extorting marriage fraud and forcing her husband to death", may be sentenced to more than 10 years in prison.

Source: Red Star News

The media wrote in the report, "This IT man spent tens of thousands of yuan in membership fees for this moment, but it became the beginning of his nightmare."

The "Zhai Xinxin incident" reflects the hidden invisible scams behind traditional marriage and love platforms and even the entire blind date market, and also accelerates the collapse of people's trust in online marriage and love platforms.

At the same time, due to the urgent need and real existence of young people for marriage and love, another social app track with dating as the entry point is now taking over the baton of traditional marriage and love platforms, and poking at the hearts of young people with the characteristics of "efficiency first" and "two-way running".

According to the data, the number of Internet dating users in China has exceeded 30 million, and more than half of the single young people meet newcomers through dating software.

At present, several social apps that are more popular are: Momo, which focused on "stranger socialization" as early as 2011, soul with more than 100 million users, Ergou who focuses on the singles and friends of employees of major Internet companies, Qingteng Love, a high-degree marriage and love app that focuses on famous friends from famous schools, and the "pro-youth love" platform in the Zhejiang government affairs app......

Source: soul App

There are so many new social apps, but in the final analysis, they are just a tool and a way, and whether they can blossom and bear fruit in the end depends on the two people behind the cold text introduction, after all, emotions still depend on face-to-face sincere collision.

No, the recently popular "Wang Po Said Matchmaker" adopts the most direct and primitive face-to-face blind date mode, a proper folk version of "If You Are Honest, Do Not Disturb".

Source: Weibo

However, where there is traffic, there will be people who rub traffic.

A man who successfully held hands with female guests through Wang Po's media was identified as married, and his wife also posted a marriage certificate, saying that she would return to China for divorce.

The absurdity of the real world has already caught up with many bloody TV series.

Here is a "warning saying": blind dates are risky, and you need to be cautious when making friends.

Whether it's simple online dating or going to get married, it's always right to keep an eye on everything.

The rest, let time test, over time will always see people's hearts. (For those who pursue fast-food love, this sentence does not apply ha~)

Resources:

1. The Paper: Marriage and Love Network was accused of stealing Zhang Songwen's photo to seek marriage, and the company involved has been sued many times

2. Lunch Finance: The marriage and love website "Perfect Match" 315

3. The most character: Wang Po said that the matchmaker, who was deceived by the traffic?

4. Zinc Finance: Wang Po pulls the red line offline, and the marriage and love platform kills pigs online