At the scene where the car was flooded, some people pulled banners and advertised

A number of anglers drove into the river to fish, but due to the rising water upstream, they were trapped, and the people were rescued but the cars were left in the middle of the river, and three of them were located on low ground and had been flooded. On April 7, the water level of the Zijiang River in Xinhua County, Hunan Province, rose, and some people watched the vehicles trapped in the water on the shore, and some people used their mobile phones to broadcast live.

In the past few days, near Sanzhou Village, Fenglin Street, Xinhua County, Hunan Province, there are always people standing on the edge of the Zijiang River, using their mobile phones to take pictures of the three cars trapped in the middle of the river. The video shows a meadow in the middle of the river that has been surrounded by the river. In the position close to the water, 3 cars lined up in a line. Video from the 6th shows that the location of the three cars is also exposed to the water. Video from the 7th shows that the lower part of the wheel has been submerged. In addition, there is an off-road vehicle parked on higher ground, so there is no danger of flooding.

A local resident told Jimu News that on April 3, the water level of the Zijiang River was relatively low, and a large area of the river was exposed, and he could drive directly from the bank to the middle of the river. On that day, a number of anglers drove to the site to fish. Later, because the water level in the upper reaches rose, the anglers did not notice it in time, and a car was trapped in the river. In the afternoon of the same day, rescuers drove a boat to rescue the trapped people ashore, but the cars could not get out of the trap, and three of the vehicles were parked on low ground, and the vehicles were flooded that night. The next day, the water level dropped slightly, and the location where the three cars were parked was exposed, but the vehicles still could not get out.

After the incident, some local netizens came to the shore to take pictures of the trapped vehicle. There are also people who update videos every day, documenting the flooding of 3 vehicles. Among them, there was a car that was flooded and the trunk was automatically opened.

On the afternoon of April 7, a number of netizens came to the Zijiang River to broadcast the situation of three cars being trapped. On the same day, due to the rising water level, three vehicles were flooded again. The live broadcast screen shows that next to the 3 cars, someone erected a banner with the content of "XX Yellow Beef". Some netizens said that there are also businesses that advertise with popularity.

Someone is live streaming on the shore (video screenshot)

A Jimu News reporter contacted a restaurant on the shore, and the merchant said that people usually drive to the grass in the river to fish. Before the Qingming Festival, there was a lot of rain in the local area, and the water rose upstream, as a result, many vehicles were trapped, and these cars have been trapped in the middle of the river. "At this time of year, the river is flooded. The merchant said that the current water level has not receded, and it is not known how long these cars will be trapped.

Expert: Others should not be affected by the heat

On the afternoon of April 7, a Jimu News reporter contacted a business that set up an advertising banner next to three cars. He said that the owner of one of the cars was a relative of his own, and he went to the site to install the advertising banner with the consent of the other party in advance, and did not feel that there was anything wrong with it. He asked someone to drive a boat to the place where the vehicles were trapped and saw that the three vehicles were all in the water. "In fact, when the water rose before, the water flooded the cab, and my relative's car was scrapped. The merchant said that relatives had contacted the insurance company to settle the claim. Relatives were also on the shore that day, but he was reluctant to be interviewed.

Mr. Hu, a member of a local off-road vehicle rescue team in Xinhua, told Jimu News that he and his teammates also arrived at the scene on the day of the incident, but the water was too deep for the off-road vehicle to cross the river to rescue, and the trapped people were later rescued by other rescuers. Mr. Hu explained that the three vehicles were parked in an uneven terrain, and that the slightly larger boats could not approach and could not be rescued. Moreover, the three cars could not drive to the higher flat ground at that time. "If we can drive to other flat spots, we may be able to use a larger boat to transport them out. Mr. Hu said.

The staff of the Fenglin Street Office responded that the insurance company would deal with the trapped 3 vehicles in the future. The reporter consulted the customer service of an insurance company, and the staff said that the damage to the vehicle after being trapped in the river by rising water belongs to the scope of the car damage insurance, but whether to pay the final compensation will be decided according to the on-site investigation of the claims adjuster.

Is it appropriate for a business to pull up an advertising banner at the scene where the vehicle was trapped? Chen Liang, a lawyer at Hubei Good Law Firm, believes that the act of setting up a billboard at the scene of the incident to gain popularity is not illegal. However, some live broadcast platforms do not allow advertisements to appear in live broadcasts, and if advertisements appear on the live broadcast screen, the management regulations of the live broadcast platform may be violated, and the live broadcast account will be punished accordingly.

Associate Professor Mei Zhigang, director of the Social Welfare Research Center of Central China Normal University, believes that when others suffer disasters, it is not good to take advantage of the popularity and advertise them, which is not good from a social and moral point of view. In this incident, the hard advertising of the heat may be contrary to public order and good customs, if the business can set up a warning sign on the spot to remind everyone that "the flood is ruthless, do not fish in the river", there is not only a public welfare effect, the enterprise has also achieved the purpose of publicity, but also will get the support and understanding of the masses.

The angler himself was trapped and later escaped with the help of others, but the vehicle was still trapped in the water, and for the owner, it encountered a dark moment. Seeing their vehicles parked in the river, they are now afraid of being anxious. Whether the water will rise or not, whether the vehicle will be washed away, these are all unknowns. Although the insurance company can make a claim, it is also unknown whether the vehicle has the corresponding insurance or not, and whether the specific situation meets the insurance terms.

If it is said that the release of live videos and even live videos is to let netizens know and understand the progress of things, then it is chilling to advertise on the spot. Experts say that when others suffer a disaster, it doesn't feel good to be popular and advertise when others are in a disaster.

In fact, there is also a view of right and wrong in advertising, and advertising should also have the temperature of human nature. The party said that he went to the scene to pull the advertising banner and obtained the consent of the other party in advance. However, it is one thing for the other party to agree, and if the advertisement is spread online, it is not only necessary to see whether it is illegal or not, but also to consider public order and good customs.

The purpose of advertising is to spread product information, on the other hand, it should convey warmth and warmth, only in this way can advertising move people's hearts, make people remember the brand, and generate the desire to buy.

Objectively speaking, advertising in such a scene, not to mention whether it is illegal or not, at least it gives people the feeling of forcibly rubbing traffic, which makes people feel disgusted. Besides, what is the inevitable connection between the trolley being trapped in the river and the yellow beef? Besides, if the yellow beef advertisement is spread on the Internet, will it definitely boost sales?

Fire and water are ruthless, and people should be affectionate. Advertising should convey warmth and give people confidence. As experts say, if you write a warning such as "the flood is merciless, don't fish in the river", and then bring the name of the business behind, such an advertisement with attitude and opinion is more in line with the situation on the spot.

If you force traffic, the gains may outweigh the losses. The reason why some advertisements overturned is because of traffic.

For example, in the live broadcast room of a certain home appliance manufacturer, the anchor wore the same "dismissal skirt", a fast food brand wrote "Uncle, are you secretly filming me" on the marketing copy, and a certain company used the strong typhoon landfall incident to engage in "storm clearance" marketing, etc., all in order to forcibly rub on the social hot events at that time, which attracted a flood of criticism.

The real traffic logic is not to follow the hype, but to be superficial and impetuous, and to innovate marketing methods. Marketing should be tasteful, style, and responsible, in order to create a healthy and upward brand identity. In addition, the Advertising Law of the People's Republic of China stipulates that advertisements shall not obstruct public order or violate good social customs.

In short, businesses take advantage of the fact that vehicles are trapped in the river to advertise, giving people a feeling of "taking advantage of people's danger". It is necessary for businesses to improve their marketing skills, and it is also necessary for local investigations. If the act violates the law, it should be corrected immediately.

Source: Jimu News