#椰树椰汁广告被叫停#
#椰树不服广告被罚? Regulatory Response#
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Recently, Coconut Tree Group was once again pushed to the forefront because of its "coconut water rubbing milk" advertisement, and the Longhua Branch of Haikou Market Supervision Administration made a fine decision of 400,000 yuan, which triggered a national discussion on the boundaries of advertising and creative scale.
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It is understood that the Coconut Tree Group used controversial advertising slogans and graphics in its promotional activities, including "rubbing milk with coconut water" and commercial marketing involving state agency staff, which touched the boundaries of the advertising law.
On May 6, the Haikou Municipal Market Supervision Department issued a formal penalty for this, requiring companies to withdraw relevant advertising content.
However, this penalty decision has sparked fierce controversy online.
One side believes that such advertisements are full of bad hints, which are inconsistent with the image of healthy drinks, and challenge the bottom line of public acceptance;
However, there are also voices saying that this is an innovative display of health and beauty, and some people even praise it as "the standard image of young boys and girls in the Dragon Country", believing that the sun is healthy and should not be regarded as rubbing the edges.
In addition, the Coconut Tree Group's statement of "one worry" and "two dissatisfactions" pushed the discussion to a climax, saying that it was promoted as popular science education rather than a commercial advertisement, emphasizing that "nothing prohibited by law can be done".
This incident quickly sparked heated discussions among netizens, and some netizens said: "It's normal, this can be turned off even if you wipe Douyin." "Expressed incomprehension of the penalty decision.
Some netizens said: "As long as 400,000, there are major media rushing to advertise, which is amazing", ridiculing the reverse effect of its negative publicity.
Some netizens expressed their support, believing that the Coconut Tree Group had gained exposure far beyond the fine in the controversy.
In response to this matter, the staff of the Haikou market supervision department made it clear that the Coconut Tree Group has withdrawn the relevant advertisements, and the fine will also be paid within a limited time.
At the same time, it was emphasized that if a company recurs similar violations, the regulator will resolutely follow up and deal with it, demonstrating the determination to manage the market in accordance with the law.
Although Coconut Tree Group has been punished many times for improper advertising content, its brand still adheres to its unique promotional style.
That's a proper sexual innuendo
Finally, I believe that creative freedom is not borderless, and that advertising, as an important vehicle for cultural communication, should take responsibility for shaping positive values.
If companies can put more energy into the product itself and positive and healthy publicity, then the social landscape will be clearer.
I hope that in the future, both enterprises and regulators can learn lessons from this series of events and jointly promote a more civilized and healthy advertising environment!