Apple apologizes for controversial ads for the new iPad Pro
News on May 10, according to foreign media reports, Apple's new generation of iPad Pro and iPad Air launched on Tuesday night have begun to accept reservations and will be available next Wednesday, but unfortunately, an advertisement prepared by Apple for iPad Pro has caused them trouble, and they have apologized for this and announced that it will not be broadcast on TV as planned.
The 1-minute ad, titled "Crush," shows an industrial press crushing a TV, trumpet, paint bucket, guitar, piano, gramophone, statue, drum kit, camera, arcade game, monitor, plastic doll and more, compressing them into the new iPad Pro.
Foreign media said in the report that although Apple's original intention of this advertisement was to highlight the integration of many features in their thinnest product ever, it caused dissatisfaction among creators on social media, and some creators thought it was more like a metaphor for technology crushing human creativity, and artists were quick to point out that the ad was insensitive and a little creepy.
Apple has now apologized for the controversial ad, with Tor Myhren, the company's vice president of marketing communications, saying in a statement that creativity is in their DNA and that it is also important for them to inspire creativity from creatives around the world through their products. (Source: TechWeb)
OpenAI 官宣 5 月13 日直播演示 ChatGPT 更新内容
On May 11, OpenAI announced that it will broadcast some ChatGPT upgrades live on May 13 at 10:00 Pacific time (1:00 a.m. Beijing time on May 14).
It is worth mentioning that Sam Altman retweeted the above message on the X platform and confirmed that GPT-5 will not be released next Monday, nor will the AI search engine be released. "We're always trying to develop something new that we think people will enjoy, and it feels like magic to me," he added. (Source: IT House)
According to the news, Tesla's 4680 battery department has suspended layoffs, but it must complete the cost reduction target within the year
On May 10, "LatePost" reported that Tesla appointed a new head of the 4680 battery department, Bonne Eggleston, and then held a department all-staff meeting to announce the suspension of layoffs, but the cost reduction target must be completed by the end of the year - Tesla's self-produced 4680 batteries are cheaper than similar batteries purchased from suppliers such as Panasonic and LG New Energy.
PropNex previously served as Senior Director of 4680 Batteries, where he was responsible for battery manufacturing engineering. In his new role, he will report directly to Musk while overseeing the battery materials division. According to reports, Tesla's battery materials department has cut half of its workforce, while the much-regarded 4680 battery division has cut more than 20% of its workforce, leaving only about 800 people.
Tesla's top brass had suggested earlier this year that the goal of the 4680 division was to make homegrown batteries cheaper than suppliers, two people familiar with the matter said. Executives have been told that Tesla may abandon the 4680 project if it fails to achieve that goal by the end of the year. In addition, Tesla laid off more than 50% of its U.S. model design team last week, and engineering and factory software are also laying off employees. (Source: IT House)
Huawei officially announced that Yu Chengdong's position has been adjusted from CEO of the Device BG to Chairman of the Device BG
On May 10, Huawei's official website updated its management information. Yu Chengdong is currently Executive Director of Huawei, Chairman of the Board of Directors of the Device Business Group, Chairman of the Intelligent Vehicle Solution BU, and Director of the Intelligent Device and Intelligent Vehicle Components IRB.
At the same time, Yu Chengdong's Weibo profile was also changed from CEO of Huawei Device BG to Chairman of Huawei Device BG. He Gang's Weibo profile was changed to CEO of Huawei Device BG.
Previously, on April 30, Huawei issued an internal personnel adjustment document, announcing that Yu Chengdong will assume the position of chairman of the terminal BG, and He Gang, the former chief operating officer of Huawei terminal BG, will take over as the CEO of Huawei terminal BG. (Source: Beijing News Shell Finance)
According to the news, Samsung Electronics has also terminated the development of self-driving cars
On May 10, according to foreign media reports, more than two months after it was rumored that Apple terminated the car project codenamed "Titan", there was also news that their biggest competitor in the field of consumer electronics, that is, Samsung Electronics, had terminated the development of self-driving cars.
Foreign media on Thursday local time, citing information revealed by industry insiders, Samsung Electronics' Samsung Advanced Technology Research Institute, which is responsible for medium and long-term research and development affairs, has excluded autonomous driving from their research projects, and the research and development personnel of autonomous driving will turn to the field of robotics.
Foreign media mentioned in the report that the Samsung Advanced Technology Research Institute's abandonment of autonomous driving research and development is part of their strategic choice and concentration. (Source: TechWeb)
Robin Li's internal comments on the Jingjing incident: Only outstanding employees represent the real Baidu
According to Tencent News' "AI Lightyear", on the afternoon of May 9, Baidu founder Robin Li and the head of human resources Cui Shanshan held a small-scale employee communication meeting to comment on the Jingjing incident.
According to the report, Robin Li commended Baidu's outstanding employees on the spot, and said "quite excitedly": "You represent Baidu, you represent the most authentic Baidu, and you are the most authentic representative of Baidu."
At the communication meeting, Cui Shanshan, head of human resources at Baidu, said: "Recently, everyone has paid more or less attention to some public opinion controversies, and some students will also be troubled. But here I ask you to believe that there is nothing more worthy of guarding and upholding in Baidu than the value of "simple and reliable". The clamor of public opinion will always pass, and our self-renewal will never stop."
Previously, Baidu Vice President Xuan Jing released a number of short videos at the beginning of this month, and made remarks such as "Public relations employees cannot have holidays" and "Employees leave in seconds", and many topics appeared on Weibo hot searches. (Source: IT House)
ZEEKR officially landed on the New York Stock Exchange
On the morning of May 10, U.S. time, ZEEKR officially landed on the New York Stock Exchange with the stock code "ZK". Participating in the bell ringing ceremony were An Conghui, CEO of Zeekr, Li Donghui, CEO of Geely Holding Group, and Gui Shengyue, President of Geely Automobile. At the moment of ringing the bell, the response was enthusiastic, and representatives of investment banks such as Bank of America attended the listing event. Oversubscribed, ZEEKR expanded its IPO to issue a total of 21 million ADSs at a price of US$21 per share.
It is reported that ZEEKR has set a new record for the fastest listing in the history of new energy vehicles, only 37 months from the brand launch on April 15, 2021 to the successful IPO. (Source: Jiemian News)
In 2023, the scale of the mainland robot industry will exceed 20 billion yuan
On May 10, according to the Shanghai Robot Industry Association, the scale of China's robot industry will exceed 20 billion US dollars in 2023, and the new installed capacity will account for more than 50% of the world's total. It is reported that at present, Shanghai has established a complete robot industry chain, and there are more than 300 related robot machines, parts and integrated application enterprises. (Source: Shanghai Securities News)
From CNY 189,800: The BYD Hiace 07 EV was launched, positioned as a mid-size urban smart electric SUV
On May 10, BYD's all-new generation e-platform 3.0 Evo and its first model, the Hiace 07EV, made their world premieres simultaneously. The Hiace 07 EV, positioned as a "mid-sized urban smart electric SUV", was officially launched, with an official guide price of 189,800 yuan to 239,800 yuan. The Hiace 07EV is the first model built on the e-platform 3.0 Evo and is equipped with 12 world-first hardcore technologies.
The body size of the Hiace 07EV is 4830mm×1925mm×1620mm, and the wheelbase is 2,930mm, which is comparable to that of a mid-to-large SUV, providing users with a comfortable driving space.
As a blockbuster model built by Ocean.com, the Hiace 07EV is fully equipped with advanced intelligent technology, not only with the high-end version of the intelligent cockpit - DiLink 100, but also the first to use the high-end intelligent driving assistance system - DiPilot 100 with the Eye of the Gods. (Source: Geek Park)
According to the news, Panasonic launched a new entry-level full-frame mirrorless camera of LUMIX on May 23
On May 10, L-Rumors said that Panasonic's upcoming LUMIX entry-level full-frame mirrorless camera will be equipped with the same 24-million-pixel image sensor as the S5M2 camera, using an L-mount interchangeable lens.
According to reports, this product is designed for video content creators, and the price is very cheap, about 200~300 US dollars (about 1444 ~ 2166 yuan) cheaper than the S5M2, and is designed to appeal to young people and users with limited budgets.
This model is smaller and lighter than the Fujifilm X100VI camera, and features video features and multiple body colors. At present, there is an invitation letter for the new product launch conference of Panasonic cooperation KOLs in China, which is expected to be released on May 23. (Source: IT House)
NASA is researching and building the first lunar maglev railway system to provide efficient transportation for the development of lunar resources
On May 10, NASA (National Aeronautics and Space Administration) is studying the establishment of the first lunar railway system, which will provide reliable, autonomous and efficient payload transportation on the moon.
Referred to by NASA as FLOAT (Flexible Levitation on a Track), the rail system could support the day-to-day operations of a sustainable lunar base in the early '30s, and the project is in the concept phase and will continue to develop key technologies and address budget issues over the next two years.
The FLOAT system uses unpowered magnetic levitation robots that levitate on a three-layer flexible thin-film track: the graphite layer enables the robot to float passively on the track through diamagnetic levitation; The flex circuit layer generates electromagnetic thrust that pushes the robot along the track in a controlled manner; An optional layer of thin-film solar panels powers the base in daylight. Unlike lunar robots with wheels, legs, or tracks, FLOAT robots have no moving parts and levitate in orbit to minimize wear and tear from lunar dust. (Source: IT House)