Mother's Day is approaching, what gift would you give your mother? Will you carry two buckets of laundry detergent and say "Happy Mother's Day" to your mother!
Recently, in the elevator of a community in Beijing, an advertisement was boycotted by residents of the community because of the popularity of Mother's Day.
Let's take a look at what is causing discomfort: the great future laundry technology makes mothers' laundry easier, more labor-saving, and more worry-free, and I wish mothers all over the world a "Happy Mother's Day"!
It doesn't say that you should buy laundry detergent for your mom on Mother's Day, but no matter how you look at it, I hope that you, who see this advertisement, can buy laundry detergent for mom on Mother's Day.
There are probably residents in the community who can't look past it, and directly posted a note: housework is not exclusive to women, it should be shared by family members, and gender stereotypes are rejected!
In the information age, if someone boycotts something, it will naturally be propagandized.
When netizens took pictures of this boycotted advertisement and posted it on the Internet, it attracted the attention of the laundry detergent merchant and heated discussions among netizens.
The reporter of Xiao Zheng Video contacted the laundry detergent merchant, and the merchant's customer service replied: The company is concerned about this problem, and it is already working on removing and replacing advertisements one after another.
In order to achieve results, commercial advertisements are naturally based on public opinion.
So what do netizens think? Read the comments in the comment area carefully, I feel that I can't keep up with my thinking, it's very confusing, and it's very frightening!
Mother's Day is a warm holiday, send flowers, clothes and jewelry to mother, is a way for us to express love, if Mother's Day, you carry two buckets of laundry detergent to send your mother "Happy Mother's Day"! What the hell is that?
I don't know whose mother will be very happy to receive the laundry detergent, anyway, I am not happy, who dares to send me laundry detergent on Mother's Day, and the clothes of the whole family in the next month, who will send who to wash, and no washing machine is allowed.
It's just an advertisement, if the amount of information is cognitively mined, it will be a lot of information, and netizens in the comment area are also brain-opening, and even women's rights are involved, and then one by one the replies make the scene gradually get out of control......
If it is really a flower in its own eyes, everyone's vision, preferences, identity, cognition, and pattern are different, and the results they see are also different!
A good family, first of all, must have a clear division of labor, and each family member's contribution is a complement to each other, as long as the family members have no opinions.
It is probably the "rejection of gender stereotypes" in the elevator that has diverged the thinking of netizens, and the genders are different, each standing on their own positions, so sparks are flying in the comment area.
The comments on the video are rising, and some netizens believe that the biggest reaction is that the interests are damaged.
Such a view is undoubtedly contradictory again.
Let's take a look at the excitement among the people who eat melons, there is always one of the comments in N is your voice.
Look, look, if they all understand it this way, it's strange if they don't quarrel.
A netizen in the comment area said well: How do you assign your family to go back and quarrel with your other half, why do you entangle with strangers in the comment area?
In fact, the boycott in the elevator attacked the advertising itself, not men.
Housework is supposed to be shared by family members, and housework is not the exclusive work of the mother. As a propaganda advertisement, this discourse unconsciously creates stereotypes.
What's more, Mother's Day is to thank mothers, and it is not appropriate to let them buy laundry detergent for their mothers.
Because an advertisement provokes confrontation between men and women, there is really no one, this may be some kind of fun in the information age!!
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