Recently, Coconut Tree Group was fined 400,000 yuan by Haikou's market supervision department for using some inappropriate advertising words when promoting online.
Some of these advertising slogans are related to the propaganda of state agency personnel, and some say "rubbing milk with coconut", "South Pacific beauties are hot" and the like, which don't sound very serious, so they are said to violate advertising regulations.
Coconut Tree Group, after being fined this year, did not hold back, and directly issued a statement on the Internet, saying that he was not convinced. In the statement, Coconut Tree said it was worried that the brand would be smashed, employees would lose their jobs, and that the inability to sell coconuts would affect farmers.
For the advertisements next to them, Coconut Tree explained that the content on the website was scientific knowledge transferred from other places, and the things that educate employees in the factory are not advertisements.
As soon as this statement came out, netizens began to fry the pot. Some people stand on the side of the coconut tree and feel that the fine is understandable, but the statement is just holding on, and the reason is untenable; There are also people, especially friends in Hainan, who grew up drinking coconut palm coconut water, and know that coconut trees contribute to local employment, so they feel that this company still needs to be supported.
In fact, the coconut tree used to be quite bold in advertising, such as saying on the bus that "my wife likes her husband to drink coconut tree pomegranate juice", "papaya is plump and I am plump", and other straightforward words have also been punished.
Their product packaging is also quite distinctive, with beautiful patterns, volcanic rock mineral water bottles designed like..., you know, and the advertising slogan "drink from childhood to adulthood" is also deeply rooted in the hearts of the people. It's no wonder that some people watch the live broadcast of Coconut Tree and feel like an advertisement has come out alive.
In 2019, Coconut Tree was accused of having a bad impact because of the advertisement of "white and tender breast enlargement, drinking from childhood to adulthood", and was fined another 200,000 yuan, and was also asked to stop some advertisements.
By 2021, the advertisement of Coconut Tree recruiting managers became popular again, in addition to the model picture and consistent style, it also promised "graduation package work" and "promotion to vice president with an annual salary of one million", and was fined 400,000 yuan by the Hainan Provincial Market Supervision Bureau.
Opinions on coconut palms are mixed. What do you think? What do you think of these advertisements for coconut palms? Do you think it's limitless creativity, or is it crossing the line?