Lei Jun is a marketing genius that is rare in a century, it can be said that Yu Chengdong is willing to bow to the wind, from Kingsoft to Xiaomi mobile phones to Xiaomi cars have verified this, simply say three points of judgment:
One is about Kingsoft software, this is the first pot of gold that Lei Jun made a fortune, before understanding this software, everyone brain to make up the originator of global office software Microsoft office to know, the difference between WPS and Office now I really can't say, say copy is not too much, but people's marketing is first-class, what is said is "focus on innovation of national office software".
The second is that Lei Jun did Xiaomi mobile phones back then, at that time, it was almost Huaqiangbei's copycat mobile phones that dominated the rivers and lakes, Huawei has been doing mobile phones for several years, and it is also tepid, but Lei Jun waved his hand to find an engineer, and the forum was also engaged, and then it began to be laid out, and finally relied on a bunch of hardware and the software ability he was good at to make a rice chat system on the stage, Xiaomi relied on Xiaomi 1 to make Huaqiangbei's cottage will be the original form, relying on Lei Jun's super marketing ability, in the years when the copycat machine was popular, it can be said that Lei Jun is the best at marketingA marketing genius who "made something out of nothing".
The third is now Xiaomi's car, everyone has also seen it, this SU7 Xiaomi original geometry in the end? Surrounding Wei Xiaoli plus Huazi, as well as a number of traditional manufacturers and joint venture factories, Xiaomi cars just don't believe in evil, a press conference will place an order of more than 100,000 vehicles (don't say that the lock order is not returned, this is one of the marketing methods), try to ask which company in the car industry can do it? The FF fake drug stop rat exceeded 10 billion and now the delivery is far away, and Lei Jun has an OEM factory (BAIC qualification) car released on the market, a god blow made a bunch of rice noodles dizzy, Lei Jun can directly use the name of "carpool master", since ancient times, there has been a military strategy, Lei Jun can be called the top master of the marketing industry to fight and play empty city strategy.
Always copy, never surpassed[like][like][like]
