Xiaomi SU7 delivered 7,058 units in the first month (April), and the first sales report was eye-catching.
The first medium and large sedan of a new brand has exceeded the first-tier luxury brands in the first month, only lower than Mercedes-Benz E-class, Audi A6L and BYD Han series, such a performance can be said to be unique, but although Xiaomi cars have won but not very big, as a direct competitor of Xiaomi SU7, the performance of ZEEKR 001 can not be ignored.
ZEEKR Automobile's brand sales in April 2024 reached 16,089 units, a year-on-year increase of 98.6% and a month-on-month increase of 23.6%, of which ZEEKR 001 is the brand's best-selling model.
Figure 1: Xiaomi SU7
Figure 2: ZEEKR 001
Looking back at the previous stage of the Beijing Auto Show, the biggest attraction of the auto show should be all kinds of new models, but the highlight of this year's Beijing Auto Show has become Lei Jun, the founder of the Xiaomi brand;
This phenomenon can be called a "strange phenomenon",The car that should be fighting for product power has evolved into a consumer product for fighting traffic,In the long run, it will inevitably affect the development of the entire automobile industry;So such a "strange phenomenon" will inevitably be valued by the industry,It will inevitably cool down quickly,At that time, Xiaomi SU7 still has to use product power to speak。
The car has three series, the low-end version uses a 400V charging platform and a rear-wheel drive system, and the overall performance of the vehicle is mediocre; the truly competitive version of the car is the rear-wheel drive high-end version and the four-wheel drive version, and the price of the new ZEEKR 001 is comparable to or overlapping.
ZEEKR001 is also a medium and large car, and adopts a hunting design scheme, the visual effect is not worse than that of Xiaomi SU7;At the same time, all models support 800V charging technology, and the starting price of the four-wheel drive version is as low as 260,000 level, which is lower than the Xiaomi SU7 four-wheel drive version.
Therefore, the product power of ZEEKR 001 is also very strong, Xiaomi SU7It is difficult to get more market share from the hands of this car;On the contrary, once the interaction with Xiaomi Automobile Company is not very active, ZEEKR Automobile initiates a market share battle, that is, to further adjust the price of ZEEKR 001, Xiaomi SU7 will have to bear huge pressure and challenges in reverse.
Wait and see, there will be a battle between Xiaomi SU7 and ZEEKR 001, which is expected to be quite intense.
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