Nezha Automobile, the most distinctive among the new power car brands, has released its sales in April, with brand sales of 9,017 units, an increase of 8.4% month-on-month and a year-on-year decrease of 18.6%.
Among the first-line new power automobile brands, there are not many brands that have failed to exceed 10,000 units in monthly sales in this period, with only more than 9,000 units of Xiaopeng Motors and Nezha Motors, 15,620 units of NIO Motors, 15,005 units of Leapmotor Motors, 25,787 units of Li Auto and 25,086 units of Wenjie Automobiles.
Nezha is under a lot of pressure.
It is necessary to give praise to evaluate some products of the Nezha automobile brand realistically, such as the Nezha S medium and large sedan with rear-wheel drive and four-wheel drive system and the Nezha GT hardtop sports car, and the brand's SUV model product strength is slightly weaker. Theoretically, Nezha Automobile should become a best-selling brand, at least in the growth stage, the monthly sales should be on par with Leapmotor, but from another point of view, it is difficult to have too high expectations for the brand, that is, the brand name, the name Nezha is indeed a bit inappropriate as a car name.
Figure 1: Nezha S
Figure 2: Nezha GT
Although it is common to use the name of a car brand to name a car brand, almost all of the well-known car brands named after people use the name of the car company. Naming the name of the founder of the brand is easier for the car owner to empathize, on the contrary, it is difficult for consumers to have the same emotions when naming a character who has nothing to do with the automobile industry;
It can be said that the naming of Nezha Automobile is indeed too casual, and it is also a very unsuccessful naming.
Therefore, "Cardinal Sect Leader Zhou Hongyi" also criticized the naming of Nezha Auto products, and Nezha Auto CEO Daniel Zhang also began to plan the brand renaming, which is expected to adopt the company name "Hezhong Auto".
It is believed that after the renaming of Nezha Automobile, it will inevitably usher in an increase in sales.
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