The top three new power automobile brands are "Wei Xiaoli", which has disrupted the pattern in the past two years.
AITO Wenjie Automobile is ahead of Li Auto in the last issue with an advantage of nearly 3000 units, what will happen in April? From the limited-time offer of some versions of the M7, we can feel that the sales of the car have declined, and the data of this issue has also verified the previous prediction, so let's take a look at the "3+1" brand ranking in this issue.
- Li Auto, 25,787 units, -11.03% month-on-month
- Wenjie Automobile, 25,086 units, -20.93% month-on-month
- NIO, 15,620 units, +31.60% MoM
- Xpeng Motors, 9,393 units, +4.07% MoM
Although Li Auto also has a month-on-month contraction, the degree is lower than that of Wenjie Automobile, and the launch of its new model L6 will indeed affect L7 to a certain extent, on the contrary, when L6 is officially launched, it is expected to help the growth of brand sales.
It is difficult to predict the future sales trend of Wenjie Automobile for two reasons.
One is that the product definition is vague, and the starting price of the M5, which is also small in size in a medium-sized car, is the same as that of the M7, a medium-sized and large-sized car, and the M7 has a limited time discount, so the actual starting price is lower, so the recent sales of the M5 are very low, and it is expected that the sales performance of the new model will not be very satisfactory. The M7 was questioned due to a traffic accident, and the true level of the collision safety protection procedures of its vehicle is questionable, at least the author has doubts about whether the door can be automatically unlocked after the collision of its vehicle.
NIO and battery swapping
NIO's sales in April increased, and the month-on-month increase was larger, which was beyond the expectations of some car enthusiasts and even industry analysts.
What is driving NIO's sales growth?
In short, NIO's advantage is that the vehicle supports battery swapping, which can effectively improve the efficiency of vehicle energy replenishment and control the time cost of driving an electric vehicle. However, the biggest advantage of the battery swap mode is that it solves the concerns about the warranty and replacement cost of the power battery, because as long as the vehicle can still drive normally, it can be driven to the battery swap station to replace the battery pack assembly at will, and the owner does not have to worry about the battery pack warranty at all.
Therefore, as long as the battery swap station can be popularized, the competitiveness of NIO will inevitably be very strong, and the car companies that have recently confirmed their cooperation with NIO in the development of battery swap mode and model include Geely Automobile and Changan Automobile in the first-line car companies, followed by Sinopec and other energy companies, and the future of NIO is unlimited. And NIO's future blueprint has become clearer, so the increase in sales is a natural result.
Xpeng Motors
In April, Xiaopeng Motors and other companies came to a month-on-month increase, although the increase was not large, but it is gratifying, but it is still a pity that it still failed to exceed 10,000 units.
Sales of the Xpeng G6 have not yet recovered to the high level of the early launch, and the sales performance of the P7 is not good, with 1,959 deliveries of the new X9 model.
Xpeng Motors launched a limited-time preferential promotion plan in April, and sales growth should be inevitable, but it is indeed difficult to be optimistic enough now based on its preferential strength and sales growth. The author believes that the sales car should consider the P5/P7 two cars to upgrade the generation, G6 has also reached the point of launching a facelift, these three cars should be changed in terms of exterior design; at the same time, whether it is necessary for the brand to launch a new series or consider changing a loud name is also a topic that some car enthusiasts are more concerned about, after Nezha Automobile considers changing its name to Hezhong Automobile, if Xiaopeng Motors becomes "Dapeng" can attract the attention of more car enthusiasts?
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