What is the development trend of the skincare industry, an area closely connected to everyone's daily life, what role do domestic brands play in it, and how will marketing strategies affect consumers' choices?
What are the trends in the skincare industry, what are the real needs of consumers for skincare products, and how can brands attract consumers' attention through marketing strategies? Let's find out.
The report introduces:
Taixia today is sharing the "Skincare Industry and Marketing Trends Report", source: Social Touch.
Report Summary:
As China's skincare industry enters the third stage of development, the market competition is becoming more and more fierce. After years of development and precipitation, the influence of domestic brands is increasing day by day. As the largest sub-category in the cosmetics industry, skin care products have a market size of 182 billion yuan, accounting for 45%.
Four key skincare industry trends are identified in the report: Pure Skincare, Efficacy First, Ingredients Are King, and Emotional Experience. These trends not only reflect consumers' demand for healthy, environmentally friendly and safe products, but also reflect the importance of product ingredients and sensory experience. The analysis of brand marketing strategy shows that domestic skin care brands enhance brand exposure and user stickiness through celebrity endorsements, IP co-branding, emotional marketing, etc.
Table of Contents:
- Overview of the skincare industry and brand distribution
- Skincare industry trends
- Trend 1: Pure skincare
- Trend 2: Efficacy first
- Trend 3: Ingredients are king
- Trend 4: Emotional Experience
- Analysis of marketing strategy of domestic skin care brands
- Nature Hall
- Winona
- Pechoin
- Proya
- Selected industry case shows
Trend outlook:
The skincare industry is being influenced by a number of factors, among which changes in consumer preferences are particularly critical. With the high focus on health, environmental protection and safety, the concept of pure skin care has become the new favorite of the market.
The efficacy-first trend shows that consumers are paying more attention to the actual effect of a product than just the brand. Under the trend of ingredient is king, consumers' awareness of product ingredients is getting deeper and deeper, and the marketing selling point of star ingredients is becoming increasingly prominent.
Emotional experiences reveal the importance consumers place on sensory experiences when purchasing and using skincare products. Looking to the future, the skincare industry will continue to develop in the direction of personalization and customization. Brands need to constantly innovate to meet consumer demand for high-quality, high-performance products.
At the same time, with the rise of digital marketing, brands need to pay more attention to the use of social media and e-commerce platforms to enhance interaction and stickiness with consumers. In addition, as consumers gain a deeper understanding of skincare ingredients and safety, brands need to be more transparent about their product information to earn consumer trust. Eventually, competition in the skincare industry will be more focused on product innovation, brand building, and consumer experience improvement.
Excerpts from the report are as follows:
Download the full version of the information: the official account "Xia Shuo"