A few days ago, IDC released the global mobile phone sales in the first quarter of 2024, and the data shows that Samsung, Apple, Xiaomi, Transsion, and OPPO won the top five.
Among the top five, only Xiaomi and Transsion are growing, and the other three are declining, with Transsion growing the most, as high as 84.9%, and Xiaomi increasing by 33.8%.
It can be seen from this data that Xiaomi and Transsion have been soaring all the way around the world and are loved by consumers around the world. Xiaomi, in particular, is not too far from Apple, and is expected to surpass Apple in the second quarter and become the second in the world.
However, something interesting happened, Counterpoint released the data of Chinese smartphones in the first quarter of 2024, and the rankings are as follows: 1, vivo 17.4%, 2, honor 16.1%, 3, Apple 15.7%, 4, Huawei 15.5%, 5, OPPO 15.3%.
Xiaomi, which ranks third in the world with an increase of 33.8%, actually fell out of the top five, with a market share of 14.6%, which is about the same as the global market.
According to the data, in the first quarter of 2024, China's smartphone sales will be about 69 million units, and it can be calculated that Xiaomi's domestic sales are only about 10 million units, while the global sales volume is 41 million units, so the overseas sales volume is as high as 31 million units, accounting for more than 75%.
It can be seen that Xiaomi's overseas sales in this quarter are actually soaring, and it has a global growth of 33.8%.
So the question is, why is Xiaomi popular all over the world, and why is it so miserable in China, and it can't even enter the top 5?
On the one hand, there are Huawei, Apple in the high-end of the domestic market, and it is difficult for Xiaomi to grab too much of the market, and there is competition in the low-end such as Honor, OPPO, and VIVO, so it can be said that China's smartphone market is the most volatile market in the world, and Xiaomi is under great pressure.
On the other hand, it is that many people in China continue to be black millet, this mysterious force, on the sales of millet, must also have a certain impact, especially when the competition is so great.
However, if Xiaomi only needs to stabilize its basic disk, keep the top three in the world, and then exert its strength in the car, this is not a big problem, anyway, the domestic market accounts for 25%, about a quarter.
And no matter how Xiaomi falls in China, it can't fall too much, after all, Xiaomi's strength and cost performance are still here, and fans will definitely have them, plus the launch of Xiaomi cars, from the perspective of the whole ecology, it will also promote the sales of Xiaomi mobile phones, so this is also the reason why Lei Jun dared to hand over Xiaomi mobile phones to Lu Weibing and build cars by himself.