For mobile phones, we discuss the parameters and configuration the most, but we often ignore that as something we come into contact with every day, the mobile phone should be a work of art in our hands, rather than a cold technical parameter wrapped under the homogeneous appearance. The Huawei Pura 70 series is such a phone that jumps out of the boring and dull performance parameters and brings us another possibility of beauty.
On April 18 this year, on the occasion of the 12th anniversary of the launch of Huawei's first P series products, the newly upgraded Huawei Pura 70 series officially joined the Pioneer Program.
Huawei P series: the history of mobile phone aesthetics
Before talking about Huawei Pura, we need to look back at the entire Huawei P series. Since its birth, Huawei P series has single-handedly led the aesthetic trend of domestic mobile phones when domestic mobile phones are still pursuing "no design is the best design".
Each generation of the P-Series has the most stylish look and colorway, and once released, it can quickly set the industry trend. P10 for Grass Green, P20 for Aurora, P30 for Sky Realm, P40 for Frost Silver, P50 for Ripple Clouds and Cocoa Tea Gold. Last year's P60's Rococo White gave each phone a unique texture, truly making your phone your own. The P60 Art artist custom model reconstructs the concept of the rear module of the mobile phone, reshaping the lens module of the mobile phone with irregular curves, and refreshing the height of the design aesthetics of the mobile phone.
The Huawei Pura 70 series, which redefines the aesthetics of flagship phones
Almost everyone will have this feeling at the first glance when they see the Huawei Pura 70 series: it is completely different from other mobile phones.
As the first product of the Pura series, the Huawei Pura 70 series exerts its creativity and vitality, adhering to the design concept of high-end, extreme, simple, and pure, breaking through traditional geometric forms such as squares and circles, and exploring simple and unique triangle super symbols, forming a new vane design, once again leading the new trend of mobile phone aesthetics.
On top of the triangular weather vane, the Huawei Pura 70 Pro+ uses a light-woven checkered pattern on the back panel. By etching a series of orderly textures into the glass on the back of the fuselage, combined with the frosted highlight effect on the back of the fuselage, it deduces a very modern avant-garde design, presenting an extraordinary modernist aesthetic and reflecting Huawei's pursuit of the ultimate aesthetics.
HUAWEI Pura 70 Ultra also uses a high-end embroidery embossing process for the first time, projecting the starlight of the night sky on the Seine River on the water surface and refracting the dazzling starlight picture, forming a signature starlight pattern design, solidifying the moment in the sky into eternity in the palm of your hand, and completing the integration of modern technology and artistic aesthetics.
At the same time, the Huawei Pura 70 Ultra brings more vibrant color options such as chanson green and mocha brown on the basis of the two classic colors, black and white. The main chanson green comes from the transliteration of the French "chanson", which is not only extremely comfortable visually, but also full of the comfort and romance of the modern city, which is evocative and timeless.
The Mocha brown color scheme shows an elegant and low-key luxury, and even the mainstream black and white classic color scheme has different meanings under the background of Star Munger. Starlight black represents the depth and mystery of the night sky, the daily collocation is simple and calm and perfect to adapt to the business style, the starlight white symbolizes purity and hope, and the starry white also makes its white more vitality and classic and timeless beauty.
The design concept of the Huawei Pura 70 series resonates with the artist
Based on this, the Huawei Pura 70 series launched the "Super Symbol Art Co-creation" inspired by the texture design of the wind vane design and the texture design of the light weave check, inviting three well-known artists, artist Zhou Li, young artist Xu Ziwei, and fiber artist Yu Shijing, to jointly create, integrating the artistic understanding of wind vane design into the creation of different styles.
At the same time, the art co-creation is widely solicited from major universities, attracting more than 25 art paintings from the University of Lincoln, Guangzhou Academy of Fine Arts, Central Academy of Fine Arts, etc., fully interpreting the artistry of the super symbol of the weather vane. From April 30th to May 4th, Huawei's Pura 70 series will land on the Bund in Shanghai, where artists' works and outstanding students' creations will be exhibited.
At the same time, the three artists will also be on May 1 to check in on the neighborhood and hold an aesthetic salon at Huawei's flagship store (Shanghai East Nanjing Road store) to share their creative inspiration based on the wind vane design. After the event, the works of artists Zhou Li and Yu Shijing will be placed in the Huawei store (East Nanjing Road, Shanghai) for permanent exhibition.
The co-created work perfectly interprets the pinnacle of technology and art
It is understood that the artist Zhou Li and Huawei Pura 70 series co-created this time is a comprehensive material work on canvas called "Overlap".
Zhou Li believes that the Huawei Pura 70 series conveys a very vital temperament, from color to weather vane, it is like a plant growing. Therefore, this creation uses the color system of the relevant design, using 8 silver and 7 different color systems, a total of 15 weather vanes, integrating the harmony and symbiosis of nature into the modern temperament and urban tone conveyed by these colors.
Zhou Li said: "My work has been discussing the three themes of urbanity, humanity and nature. This work also hopes to convey the possibility of harmonious development of nature and technology, which can be realized through the creation of technology with a humanistic spirit. I hope to embody the perfect combination of art and technology through creation, and hope that the light of nature and the beauty of technology can accompany everyone into the future. ”
The work brought by the young artist Xu Ziwei is "The World of Light and Shadow Mirrors" made of LED, fishing nets, metal, acrylic and other materials. With the theme of "Wind Vane Design", the work presents Huawei's wind vane design in a smooth and layered manner through the transformation of light and shadow and the integration of materials, as well as the use of light and shadow effects and material characteristics.
"Huawei's Pura 70 series can help migrants better adapt to the new living environment and urbanization process through its technology and functions, and can provide migrants with more social interaction and information sharing platforms through the weather vane design as a window to the Internet, allowing them to build social networks in the city more quickly, and enhance their sense of belonging and identity. In this way, Huawei's vane design concept is not only a tool for immigrants to live, but also a window to understand the world. Xu Ziwei said.
Fiber artist Yu Shijing brought "Flower Blossom Splendor" made of stainless steel, 100% cotton, recycled fabrics, recycled accessories and other materials. Yu Shijing believes that the Huawei Pura 70 series subverts the previous design concept, presenting a weathervane design and a smooth weave check.
Yu Shijing said: "Huawei has always practiced technological innovation, and in this collaboration, I have taken the design of the weather vane as the main body, wrapping the traditional hand-woven installation, and at the same time, I hope to show that technology has always played an important role in cultural inheritance and preservation. The lens designed by the weather vane will record every moment of art in the future. ”
The pinnacle image perfectly captures the eternal moment
In addition to the beauty of the exterior design, the beauty of the image of the Huawei Pura 70 series has also reached a new level. At present, it is the time to go out to visit the great rivers and mountains during the May Day holiday, and the Huawei Pura 70 series equipped with a new generation of super-focused image system can help you freeze the beauty of the moment into eternal beauty.
The main camera of the next-generation Super Spot Imaging System features a 1/1.3-inch outsole sensor, equipped with the industry's largest F1.4 physical aperture for maximum light intake, and a high-precision slide guide motor that improves focusing accuracy by 100% and stabilization angle by 91%, allowing you to capture sharp details even in captured scenes. The telephoto camera is equipped with the industry's largest periscope telephoto aperture of F2.1, bringing clear image quality to telephoto flash shooting.
Combined with the XD Motion motion engine, it achieves the industry's fastest capture speed, becoming a new generation of "king of capture speed", which can freeze the fast moment of 300km/h, and capture the beautiful moment at your fingertips, so that the wonderful will leave no regrets, let the wonderful leave no regrets.
Mobile phone communication is online at any time to ensure worry-free travel
In addition to the beautiful scenery, the most common thing to go out on vacation is probably a crowd, and in this case, the signal quality of the general mobile phone will become very poor or even completely unusable. The Lingxi communication technology solution adopted by Huawei Pura 70 series perfectly solves this problem, fully exploiting the potential of communication signals through the combination of Lingxi antenna and Lingxi AI algorithm, and through the optimization of device performance and layout, the communication experience is comprehensively improved, ensuring that users have a stable and reliable communication experience at any time.
In addition, the Huawei Pura 70 series also supports dual satellite communications, which can still communicate with the outside world through the Tiantong satellite communication and Beidou satellite messaging satellite systems in the absence of a terrestrial network.
A perfect work of art inside and out
Overall, the Huawei Pura 70 series is more than just a mobile phone, but a perfect work of art that showcases Huawei's deep strength and innovation capabilities. From the ingenuity of the exterior design to the stunning performance of the camera performance, to the precise satisfaction of user needs, the Huawei Pura 70 series shows the user-centric concept everywhere.
A mobile phone that appears in your hand every day should bring you the beauty of the world, record the magnificent scenery of the world for you, and the people you love the most.
The birth of Huawei Pura 70 will also drive more mobile phone manufacturers to choose this new path of aesthetics and art.