Xiaomi's first car SU7 has a starting price of 215,900, and it has officially started fighting with ZEEKR 007, and fans on both sides have quarreled
Xiaomi cars have been calling for a long time to "drive" out, and Rebus has transformed into Reske.
On the evening of March 28, the SU7, the first car of Xiaomi Automobile, was officially launched. At the launch conference of Xiaomi Automobile, the much-talked-about price was revealed at the end of the press conference, with a price starting at 215,900 yuan. Never before has the price of a new car received so much attention as the Xiaomi SU7.
Lei Jun, chairman of Xiaomi Group, announced at the launch conference of Xiaomi Auto that SU7 is divided into standard version, PRO long battery life version and Max version, of which the standard version is priced at 215,900 yuan, the PRO version is priced at 245,900 yuan, and the MAX version is priced at 299,900 yuan. Deliveries of the Xiaomi SU7 Standard Edition and Max Edition will start at the end of April, and the Pro Edition will be delivered at the end of May. The Xiaomi SU7 has a long battery life across the board, with a starting range of 700 km as standard under CLTC conditions. The Xiaomi SU7 Max version achieves both 2s 000 acceleration and 800km+ range.
"When Xiaomi officially announced the car, it seemed like it was still yesterday, when I said that Xiaomi car will be the last entrepreneurial project in my life, and I am willing to bet on the honor and achievements of my life to fight for Xiaomi car. This sentence at that time gave me great courage and also gave me great pressure. In the three years since I built the car, my biggest feeling is that it is so difficult, so difficult that even Apple has given up. Lei Jun, founder, chairman and CEO of Xiaomi Group, lamented at the press conference, "It's hard to build a car, but success must be cool." ”
Xiaomi SU7 was unveiled, although Lei Jun has been comparing with Tesla model3 at the press conference, netizens are more concerned about Geely's Zeekrypton 007, and fans on both sides quarreled in the comment area.
Interestingly, the price of ZEEKR 007 is highly overlapping with Xiaomi SU7, and ZEEKR 007 has launched a total of 5 models, with a price range of 209,900-299,900 yuan. At present, the weekly sales of ZEEKR 007 have fallen three times in a row, and Xiaomi SU7 has entered the game, which will undoubtedly squeeze the market space of ZEEKR 007 again.
A widely circulated screenshot shows that the Xiaomi SU7 ultralight body, which is a cheap carbon steel body, is a lightweight aluminum alloy body. The 73.6-degree battery and 400V high-voltage platform have lagged far behind their peers. Plus, the smarter it is, the easier it is to crash. There are also fans of Zeekr who posted a photo of the car just picked up today.
Xiaomi and Geely seem to be secretly competing with each other. At the end of 2023, Xiaomi publicly paid tribute to the pioneers of Chinese car companies, including BYD, NIO, Ideal, Xpeng, Huawei, etc., but there was no Geely.
In this regard, Geely's executives have come into battle and ridiculed Xiaomi on social platforms.
Earlier, it was reported that in 2021, the year when Xiaomi officially built a car, Lei Jun investigated everywhere, vehicle manufacturers, supply chain companies, etc. were the research objects, and Geely was also one of the research destinations.
At that time, Geely warmly welcomed and gave Lei Jun a high-level reception and cooperation, but later it was rumored that Lei Jun poached Hu Zhengnan, president of Geely Research Institute, and many core backbones.
Although these news were denied by the parties, the position of president of Geely Research Institute has indeed been replaced, and Kang Guowang, vice president of Geely Automobile Group, took over from Hu Zhengnan, who became a partner of Xiaomi's Shunwei Capital and a senior adviser to Xiaomi Auto. The reason why Hu Zhengnan did not directly join Xiaomi Auto is reported to be because of competitive considerations. Hu Zhengnan has nearly 30 years of experience in the automotive industry and has a deep technical background, and has been deeply involved in the research and development of many Geely models.
Hu Zhengnan's change is the loss of Geely and Li Shufu, and it is also the help of Xiaomi Auto and Lei Jun.
At the Xiaomi SU7 press conference, Lei Jun's circle of friends attracted a lot of attention, including Li Xiang, founder and chairman of Li Auto, Li Bin, founder and chairman of Weilai, He Xiaopeng, founder and chairman of Xiaopeng Motors, and Wei Jianjun, chairman of Great Wall Motors, etc., also without Geely Automobile.