215,900 yuan! Xiaomi car will break 10,000 in 4 minutes!
The press conference was decided to break 10,000 on the night
Author/ IT Times reporter Mao Yu
Editor/ Hao Junhui Sun Yan
On the night of March 28th, there was a climax in the Beijing studio hall, and Lei Jun, founder and CEO of Xiaomi Group, announced the official price of Xiaomi's first pure electric SUV - SU7 at the end of the passionate two-hour press conference: the standard version of the long-range intelligent driving version is priced at 215,900 yuan, the PRO version is priced at 245,900 yuan, and the top MAX version is priced at 299,900 yuan.
The scene was full of applause, Lei Jun was relieved, and immediately said, "At the end of April, the standard version and MAX version will be delivered, and at the end of May, the PRO version will be delivered." This enthusiastic unveiling ceremony also settled the mystery of SU7's half-year-long price, marking Xiaomi's official entry into the smart electric vehicle track, withstanding the double shock wave test of delivery and sales.
At 10:10 that night, Xiaomi Auto announced that it would break 10,000 in 4 minutes and 20,000 in 7 minutes.
"I'm trying to book a test drive for you right now, but it's likely that the first wave of test drive spots will be released to customers who have already made a decision, and if they don't, it may have to wait until early April. Half an hour before the end of the press conference, the "IT Times" reporter received a message from the sales staff of the Xiaomi store in Shanghai Jing'an Joy City, the Xiaomi car in the store had been unlocked at 8 o'clock that night, and the current flow of people in the store is huge, and many users are actively experiencing the SU7 interior and seats.
"Tomorrow's test drive is fully booked, and for the first customers in the store, we can help you book a test drive as soon as April 1. At the same time, the sales staff of the Century Hui store in Pudong New Area told reporters that the current test drive appointment channel is hot, and with the announcement of the price, the store has received the demand for digital rice noodles.
Since the test drive open day was the day after the press conference, that is, on March 29, the first batch of car owners made blind bookings without experiencing the test drive and interior space.
"At present, in addition to Xiaomi insiders, those who have experienced test drives are the head cars, digital platforms and bloggers invited by Xiaomi, so the proportion of fanatical rice noodles in the first batch of customers should be relatively high. A Xiaomi insider told the IT Times.
Not only to sell cars, but also to build high-voltage charging piles
From March 25th to 28th, on the eve of the Xiaomi SU7 launch conference, Xiaomi Auto SU7 opened static display in 60 stores in 29 cities across the country. The reporter of "IT Times" visited two Xiaomi flagship stores in Jing'an District and Pudong New Area of Shanghai for two consecutive days, and there was an endless stream of users watching the car on the spot. The standard silver model and the top-of-the-line blue model have been installed in the flagship store, and the car is currently locked and cannot open the doors, front and trunk.
On the evening of March 27, Lei Jun posted on social platforms that the SU7 standard version of the CLTC has a range of 700 kilometers. "The high-speed scene consumes more power, but the SU7 performance is still very good, measured at a speed limit of 120km/h and an average speed of 97.7km/h, and the standard version has a range of up to 495km!" Lei Jun also revealed earlier that the top version of the SU7 Max has a range of 800 km, or it will become the only tram in China to achieve both 2-second acceleration and 800 km endurance.
On the night of the press conference, Lei Jun once again repeated the above remarks, but corrected it to "the top-of-the-line version of the SU7 Max has a range of 810 kilometers".
"My experience with the top-of-the-line version was that the acceleration was really impressive, with 100 km/h in 2.78 seconds. Charging is currently known that the top version is equipped with CATL ternary lithium battery, and the standard version is equipped with BYD blade battery, but all systems are equipped with 800V high-voltage fast charging technology, which is expected to be charged to 80% within half an hour. The on-site staff told reporters that the current market penetration rate of 800V charging piles is still limited, and Xiaomi's self-built charging piles are still under construction, and it will take time for large-scale landing.
Lei Jun emphasized at the press conference that night that the top version of the 800V high-voltage fast charging can be charged to 510 kilometers in 15 minutes, and the standard version can be charged to 350 kilometers in 15 minutes.
It is worth noting that according to the data of Qichacha, Xiaomi Communication Technology Co., Ltd. has recently added charging pile sales, motor vehicle charging sales and new energy vehicle electrical accessories sales to its business scope. In addition to the above-mentioned companies, Xiaomi Home Technology Co., Ltd. and Xiaomi Home Commercial Co., Ltd. have also recently expanded their business scope, and also increased the sales of charging piles, motor vehicle charging services, and new energy vehicle battery swap facilities.
This series of actions shows that Xiaomi is preparing its development blueprint in the field of new energy vehicles in an all-round and multi-level manner, and the layout of charging pile infrastructure is a vital part.
The staff who participated in the test drive said that in addition to air suspension, lidar and other configurations, Xiaomi's self-developed autonomous driving technology is also a highlight worth looking forward to, "On the highway, we experienced lane change, steering, turning on lights, driving to the ramp, all of which can be operated automatically, and the automatic parking function is also surprising." However, there is still no official announcement on how many levels of autonomous driving have been reached. ”
The standard version is fiercely fighting in the market below 300,000
Previously, the models that were often used as a comparison reference with the SU7 were the Tesla Model 3 and the Zeekr 007.
"These two cars are direct competitors to SU7, and the company has done many comparative tests, and it can only be said that Xiaomi has not lost. But a staff member admitted, "The SU7 is not as good as the Model 3 in terms of driving handling, and the interior space is not as good as the 007." ”
Compared with the top version, the SU7 standard version is equipped with a lower-cost BYD blade battery, only equipped with 1 NVIDIA Orin chip, no high-end configurations such as air suspension and lidar, "100 meters of acceleration is more than 5 seconds, which is more than 3 seconds slower than that of ZEEKR 001." The staff said. Lei Jun also admitted at the press conference that night, "SU7 power consumption part really can't catch up with Tesla, but Xiaomi has piled up enough batteries." ”
In response to the criticism of netizens for the LOGO design of the rear of the early test vehicle, the latest SU7 on display has been adjusted. The head logo is replaced with a more recognizable round "mi" word LOGO, and the tail of the "xiaomi" logo is reduced in size, and the improved LOGO has been praised by many users on the scene, thinking that the tail design is more harmonious, but some users still told reporters that they prefer a simple and eye-catching head round LOGO.
Ms. Li, a consumer who recently traveled back and forth between ZEEKR and Xiaomi stores, told the "IT Times" reporter that she had taken a fancy to ZEEKR 001 and was ready to make a decision, but I heard that Xiaomi was about to launch a new car, and planned to make further plans according to the test drive and pricing, "I value space and comfort more, and I am quite satisfied with ZEEKR, and now I am waiting for Xiaomi's test drive." ”
It is worth mentioning that the Tesla Model 3 and ZEEKR 007 standard versions are priced at around 230,000 yuan, while the new ZEEKR 001 is 30,000 yuan lower than the old model, and the price is around 270,000 yuan, which to a certain extent puts pressure on SU7 pricing.
However, as soon as the price of SU7 (standard) 215,900 yuan came out that night, it invisibly put pressure on the market, and the market is still waiting to see whether there will be a new round of price reductions for new energy vehicles.
In the current market, 200,000 yuan ~ 300,000 yuan of new electric vehicles emerge in an endless stream, including but not limited to Tesla Model 3, Zeekr 007, new Zeekr 001, Star Era ES, Zhijie S7 and other models, Tesla's best-selling model Model Y has already joined the ranks of the army within 300,000 yuan.
Many car companies have targeted this price range, indicating that this price band has become the development trend of the industry, behind which is undoubtedly the reshaping of the market pattern brought about by the decline in the manufacturing cost of electric vehicles.
The top-of-the-line version is full of computing power
Lei Jun emphasized at the press conference that intelligent driving and ecology are the strongest selling points of SU7.
"As far as we know, the SU7 comes standard with the removal of the two millimeter-wave radars on the front of the side and the two lateral solid-state lidars on the fenders of the test car, which greatly reduces the cost. An industry insider close to Xiaomi told the "IT Times" reporter that according to the previous Xiaomi automotive technology conference, the top version of the intelligent driving hardware includes Nvidia's dual Orin chips, "According to these public information, we speculate that the lidar is cooperating with Hesai Technology's AT128 ultra-high-definition long-range lidar." ”
In addition to the dual Orin chips, the top version also applies 1 lidar, 11 cameras, 3 millimeter-wave radars, 12 ultrasonic radars, etc., which enable it to have applications such as 0 takeover of urban piloting, valet parking, and mechanical storage parking. Before going public, Xiaomi executives personally participated in the actual test of intelligent driving on the road, accumulating more than 100,000 kilometers, and Lei Jun himself participated in more than 10 tests and drove more than 3,000 kilometers.
"In terms of intelligent driving, there should be an OCC occupation network, which can carry out 3D fine depiction of obstacles, and the model accuracy can reach the centimeter level, which is comparable to lidar. According to the industry insider, Xiaomi confirmed the use of "no map" technical route, that is, "to high-precision map". Expand the coverage of NOA in urban areas, and provide an end-to-end perception + regulation module. In layman's terms, it is to perceive nearby vehicles, pedestrians, buildings and obstacles in real time on the driving section, so as to avoid and remind. We also had in-depth communication with Xiaomi's AD (Autonomous Driving Group) team, and their original words were 'We have all the weapons that the new forces have.' However, limited by time and the number of test fleets, the engineering is certainly not that fast', and I understand that the no-map technology may not be loaded on the first vehicles, and it may be updated and iterated in the future. ”
On the night of the press conference, Lei Jun introduced Xiaomi's two sets of intelligent driving solutions, Xiaomi Pilot Pro and Xiaomi Pilot Max, and announced that Xiaomi City NOA (Automatic Assisted Navigation) will be launched nationwide in August.
Typesetting / Ji Jiaying
Photo/ Xiaomi IT Times
来源/《it时报》公众号vitimes
E N D