215,900!Xiaomi Auto SU7 is on the market, can Lei Jun's bet on "good-looking" become a hit?
来源：密探财经（ID：Spy Finance）
Xiaomi Automobile, which "understands Internet marketing", is really here.
On the evening of March 28th, Xiaomi Auto officially announced its listing, and the first product Xiaomi SU7 Standard Edition was launched, directly benchmarking model3, giving a price of 215,900 yuan, but it was 30,000 yuan cheaper than model3.
Lei Jun, founder of Xiaomi Auto, said at the press conference that the goal of Xiaomi SU7 is to build a "best-looking, best-driven, smartest" and "high-quality" car within 500,000 yuan.
At the press conference, Lei Jun has been emphasizing that "the shape is good-looking, and it will not be outdated for decades", and there are many colors in the appearance. In short, the traces of imitating a century-old Porsche are too obvious.
Lei Jun is worthy of being a marketing master, and recently went to his alma mater of Wuhan University to shoot Xiaomi SU7 through the cherry blossom forest. It was specially displayed at the press conference, and it really looked beautiful.
As the first product, the length, width and height of Xiaomi SU7 are 4997mm, 1963mm, 1455mm, wheelbase 3000mm, optional 19 inches, 20 inches of wheels, belonging to medium and large sedans.
Among them, one uses lithium iron phosphate batteries from BYD's Fodi battery and the motor comes from United Automobile, and the other uses ternary lithium battery from CATL and the motor comes from Suzhou Inovance United Power of Inovance Technology.
The point is that the Xiaomi SU7 starts with a range of 700 km. At the end of last year, Lei Jun exposed the "Conrad" platform architecture at the Xiaomi car press conference, which is either the highest in the world, the first in the world, the first in the world, or the strictest in the world, the only one in China, and the largest in China!
Lei Jun, the founder of Xiaomi Auto, said that the V8S super motor with 578 horsepower will be launched, which is currently the most awesome in the world. The goal of Xiaomi Auto is to be comparable to Porsche Tesla, and to make "good-looking, easy-to-drive, comfortable, and safe" mobile space.
Back to reality, in the new energy car market at the price of "200,000", Xiaomi SU7 will directly face the competitive pressure of Tesla Model 3, Zeekrypton ZEEKR007, Zhijie S7, Xpeng P7, Weilai ET5, BYD Han DDM-i, Volkswagen ID7 and other players.
It should be said that this is the last and most important bet in the career of Lei Jun, the founder of Xiaomi Technology Group, and it is also the most stressful. Compared with making mobile phones, Xiaomi's R&D investment in automobiles has exceeded 10 billion.
From appearing on the CCTV Spring Festival Gala at the end of last year, to Lei Jun personally going to the factory recently to endorse and market Xiaomi SU7 products, it seems that it is to confirm that Xiaomi cars "only succeed, not fail".
The core of the car is still safety, from Lei Jun's press conference speech, the most want to emphasize the first thing is still good-looking, followed by easy to drive, comfortable, and safety as the most basic, it seems that not much emphasis has been given.
Compared with Xiaomi mobile phones, will car buyers pay for Lei Jun, who is well versed in Internet marketing? Let the market speak.