Chinese food culture has a long and profound history, containing endless historical memories and ingenuity. The eight traditional cuisines profoundly interpret the infinite charm of Chinese taste. As the inheritor and innovator of intangible cultural heritage cuisine, the role of chefs continues to evolve and become an indispensable force in the catering ecology. On March 28, the 2024 COFCO Catering Supply Chain Ecological Co-creation Conference was held in Chengdu, inviting top culinary masters, restaurant owners, well-known industry insiders and other culinary leaders to aggregate COFCO's catering resources and R&D advantages, focus on cutting-edge visions with an open attitude of co-creation and integration, build a "training ground" for the exchange and improvement of professional skills of domestic chefs, promote the new type of traditional Chinese cuisine, and help improve the quality and efficiency of the development of China's catering market.
Celebrity Chef Ingenuity Club A new gathering point for research on the tip of the tongue
In the context of multicultural integration, the food and beverage industry is undergoing a series of rapid changes. In order to further promote professional exchanges among chefs and help the innovation of traditional Chinese cuisine, COFCO Catering officially established the "COFCO Catering Celebrity Chef Ingenuity Club" at the conference and held an unveiling ceremony. As a research base for chef skills improvement and menu innovation, the club not only aims to promote the skill improvement of chefs, but also is committed to stimulating and leading the public's enthusiasm for culinary innovation and deepening the connotation and development of catering culture.
At the same time, the WeChat mini-program has launched the "Fu Shopkeeper 10,000 Chefs Club", which integrates famous chefs' recipes, food exploration, industry news, urban activities, fun games and points and gifts, benefiting thousands of chef groups and stimulating the innovation vitality of the catering market.
In the future, the COFCO Celebrity Chef Ingenuity Club will serve as a comprehensive professional exchange platform for chefs, continuously promote the exchange and collision of talents in the chef industry, and help create an efficient and professional catering ecosystem as an important part of the food research and development.
The recipe was grandly released by the masters
In the release of the master recipes of the conference, "Liu Yan, Celebrity Chef and Executive Secretary General of the Professional Committee of the China Hotel Association", "Chinese Culinary Master Qiu Kehong", "Chinese Culinary Master Tan Guohui", "International Judge of the World Federation of Chefs Societies and Master of Hui Cuisine Yin Qinlin", "Chinese Culinary Master Jin Ningfei", "Chinese Culinary Master Wu Yungui", "Chinese Culinary Master Wang Zhongwei" seven top celebrity chefs came to the scene, using COFCO Catering Fu Chef series frying oil, non-GMO soybean oil, cooking wine, dark soy sauce, light soy sauce, aged vinegar, A series of high-quality catering kitchen products such as white sugar have been creatively upgraded from the aspects of cuisine integration, cooking techniques, and application of ingredients, and at the same time, innovative recipe teaching and cooking technology consultation and guidance are carried out to share the essence of cooking and reshape the taste techniques of traditional dishes.
The innovative research and development of recipes is the core competitiveness of catering enterprises, and it is also the embodiment of every chef's skills and honors. In the future, COFCO Catering will continue to work with celebrity chefs in the industry to stimulate product and gastronomic innovation, maintain the "delicious dialogue" between tradition and modernity, jointly build a harmonious catering ecology, and continuously enhance the vitality of Chinese food culture.
In the 5,000-year-old history of Chinese food culture, innovation and development are the endless road of exploration. The 2024 COFCO Catering Supply Chain Ecological Co-creation Conference is not only a creative carnival of traditional dishes, but also an opportunity for chefs and catering terminals to empower each other, showing the infinite possibilities of traditional Chinese cuisine in the new era. In the future, COFCO Catering will continue to gather the strength of all parties with the trend of inclusiveness. With professional quality standards, build an integrated catering ecological chain; With the inheritance and innovation of cuisine, we will lead the high-quality innovation of Chinese catering, continue to build a highland of innovation in Chinese catering, and let the ancient but innovative profession of chef continue to release more fresh power.