Xiaomi car was officially launched, Lei Jun's dream of building a car has come true, and he has succeeded 99.99%
After months of network-wide traffic warm-up, no matter what it sells, it's just an emotional catharsis in the matter of "whether it's worth it or not".
After Tesla, Xiaomi Auto may be the last new car company to make cars; as the only car manufacturer in the mobile phone industry, Xiaomi Auto is not worried about sales, but it has surpassed Tesla in terms of traffic.
Porsche's design language of the same model, the latest achievements of China's electric smart cars, and every Xiaomi smart terminal that can receive Xiaomi SU7 product information push, people around the world know that Xiaomi has created an electric sports car.
At that time, almost all the new energy vehicles of traditional car companies were the products of "oil to electricity", and the new car-making forces led by "Wei Xiaoli" restarted China's new energy vehicles with the help of traffic and hot searches.
On the one hand, there are complaints from the majority of traditional car users, and on the other hand, there is the bottomless advocacy of trendy users, "Wei Xiaoli" survived in the refining furnace of ice and fire, and successfully let all traditional car companies collectively enter the pit.
Xiaomi Auto stands at a new starting point of China's new energy vehicles, electrification and intelligence tend to be stable and mature, and the market recognition of electric vehicles is getting higher and higher.
However, Xiaomi cars are also facing severe challenges in the market caused by overcapacity and insufficient demand increment, and the price war has no bottom line at all, and new pure electric sedans such as ZEEKR 007, Galaxy E8 and Hongqi EH7 have become obstacles to Xiaomi SU7.
As a new car company, it is also the only mobile phone manufacturer to build a car, Xiaomi Auto still has many PPT stories to tell, and it has also brought Apple users to its platform, and its intelligent life ecological chain is an advantage that all other car companies do not have.
With the official mass production of Xiaomi Auto's self-built factory in Yizhuang, Beijing, as a traditional reserved project of new car manufacturers, there is a high probability that there will be major or minor problems in production capacity, delivery process and new car quality.
When the whole network is staring at Lei Jun and Xiaomi SU7, anything impossible can happen, and the risks will be infinitely magnified.
Xiaomi has a wealth of experience in manufacturing, sales, service, and the market, but it is the information cocoon and mindset formed by preconceived impressions that threatens to bring Xiaomi cars into wave after wave of traffic controversy.
Xiaomi cars, which are in the spotlight, need such a hot and hot stimulus.
Compared with traditional car companies and the head of the new car forces, Xiaomi Auto is still a novice at the level of automobile manufacturing, from the supply of parts to the possible situation after the delivery of the car, Lei Jun needs to devote himself wholeheartedly, and has no time to take care of Xiaomi mobile phones.
However, the advantages of Xiaomi Auto far outweigh the challenges it faces, and only 1% of the circle of friends in the Xiaomi ecosystem is enough for Xiaomi's Beijing factory to run at high speed to smoke.
Moreover, with the infinite scenery of BAIC New Energy in that year, as the focus of Beijing's key projects, Xiaomi Auto no longer has the possibility of failure, as long as the car can be built, it will succeed 99.99%.
After all, Beijing's automobile industry now only has Beijing Benz and Beijing Ideal can be said, but the former is a joint venture car company, not a new energy vehicle leader, and the latter is not Beijing's own son, and its pure electric vehicles have encountered market challenges at the beginning.
When Xiaomi cars were named "Beijing Xiaomi", this is no longer a question of dual qualifications, but the question of the future of Beijing's automobile industry, after all, Beijing is the only city in the country that jumps out of plug-in hybrids and directly enters pure electric new energy vehicles.
As the first model of Xiaomi Auto, Xiaomi SU7 has created a number of first titles in the global automotive industry, pricing, production capacity and sales volume are not important, and the most important traffic and brand awareness, Xiaomi has played perfectly.
The styling concept provided by Porsche, the smart cockpit of Xiaomi mobile phones, coupled with the mature three-electric technology and parts supply chain in the Chinese auto market, the Xiaomi SU7 is just the beginning of the success of Xiaomi Auto, and the second and third cars will come sooner than expected.
When Li Auto took Beijing Hyundai No. 1 Factory into a new energy vehicle factory, and took the lead in putting into production of the pure electric vehicle Li MEGA, the future of Xiaomi Auto was a lifesaver for BAIC Group's excess capacity.
The market performance of Xiaomi SU7 only determines whether this process slows down or accelerates, which is the mysterious force behind Xiaomi Auto's new car that dares to say that it wants to become the world's leading car company before it is launched.
Unlike Tesla, NIO and Xpeng Motors and other new car companies that fought alone at that time, Xiaomi Auto is no longer alone in the fight of new energy vehicles, it stands on a new and bigger stage, and is destined to achieve greater achievements.
Reflecting on the reasons for the success and failure of the new car-making forces, Xiaomi cars should have a reputation and background, and new energy vehicles are no longer products of fraud and industrial waste, and the world's largest car market can accommodate a car called Xiaomi.
Xiaomi Automobile, which is infinitely close to success, is finally going to complete the final puzzle and officially hand over Xiaomi SU7 to users to complain and competitors to dismantle, and the competition for traffic and sales will become more and more fierce.
The price of Xiaomi SU7 has finally been announced, and the remaining question is whether there is an hourly sales report, and whether its monthly delivery of 10,000 units and annual delivery of 100,000 units will once again brush the record of new energy vehicles.
"Buy or not to buy Xiaomi cars", may become the first sentence of greeting users of new energy vehicles, sales are not the most important for Lei Jun, the most important thing is that Xiaomi cars have occupied an important position in the hearts of users.
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