Author丨Nei Sanjun
Editor丨Tangerine
"If there is a sports event, there is my figure" - Baisui Mountain has been implementing this.
From April 27th to May 5th, the "2024 TotalEnergies Thomas Cup and Uber Cup Finals" (hereinafter referred to as the "Thomas Cup"), which is known as the world's highest level of badminton competition, will be held at the Chengdu High-tech Sports Center, and 32 teams from 20 countries and regions will gather in Chengdu to compete at the peak.
It is understood that the Chinese national badminton team has won 10 Thomas Cup championships and 15 Uber Cup championships, and is one of the most successful teams in the history of the Thomas Cup. This time, the Chinese team will send the strongest team of 10 men and 10 women, and all the world's highest-ranked players in each individual event will play, aiming to win both the Thomas Cup and the Uber Cup at home, and the whole team will also take the opportunity to prepare for the Paris Olympics in July.
It is worth noting that on the occasion of the upcoming final of the Tang You Cup, the Chinese brand Baisui Shanying officially announced that it has become its official partner and officially debuted as the official designated drinking water. In this regard, the spokesperson of the Baisuishan brand said at the meeting that in-depth cooperation in sports events has always been one of the long-term brand strategies of Baisuishan, and this cooperation has also helped Baisuishan take a solid step to build a global brand.
As one of the most popular sports in mainland China, badminton has a good mass base and appeal. The in-depth cooperation between Baisuishan and the BWF is not only to promote the high-quality development of the event, but also to contribute to sports and cultural exchanges, making badminton a more national sport.
The industry's view is that Baisuishan has joined forces with the Tang You Cup, the highest level of badminton events, to transform "user cognition" into "value recognition" with the help of sports events, so that the sportsmanship and the spirit of enterprise can resonate at the same frequency, seize the public's mental highland and continue to "circle fans", so that the brand pattern has entered a higher realm.
At the same time, through the cooperation with Tang You Cup, Baisuishan not only realized the communication and scene experience interaction with the current "Z generation" consumer groups who love life and love themselves, but also achieved a "circle-breaking" breakthrough in its healthy consumption concept and accessible consumption channels.
It is worth noting that as a leading brand of high-end mineral water in China, Baisui Mountain has frequently appeared in major international and domestic top competitions in recent years. From the CBA League to the Basketball World Cup, from the China Open Tennis Championships to the Shanghai Tennis Masters, from the FIVB, the World Table Tennis Federation to the in-depth cooperation with the World Badminton Federation, Baisuishan is gradually realizing the "Grand Slam" of brand signing.
The alliance with international high-end events is not only to see the fanatical attraction of sports to global consumers, but also to the fact that Baisui Mountain has a unique and strong correlation with sports as a high-quality real natural mineral water.
As a real natural mineral water, Baisui Mountain has a natural advantage in helping the development of sports. First of all, Baisui Mountain is a natural mineral water extracted from the crevices of the rocks deep in the formation, which contains rich natural minerals and trace elements such as metasilicic acid, calcium, potassium, magnesium, etc., which can provide the best energy replenishment and support for athletes. In addition, on the process side, Baisuishan adheres to the concept of quality water, and the products are equipped with the integrated automatic filling equipment of Krones in Germany, and the most advanced equipment in the industry is used in every step of production such as preform production and cap use, so as to strictly control the product quality.
It should be emphasized that for most Chinese companies, including Baisuishan, investing in sponsorship of sports events and clubs has become the most indispensable step for their "overseas expansion". Behind this, it is mainly due to the fact that sports have preferences, have no borders, do not need to overcome language barriers, and even transcend race and culture.
It is also based on the advantages of water source and production technology that Baisuishan not only ranks in the first echelon of natural mineral water in China, but also continuously consolidates and expands its market share in overseas markets. It is understood that the Baisuishan series of products have been exported to nearly 30 countries and regions such as the United States, Canada, South Korea, Japan, Australia, etc., and have occupied the first place in China's bottled drinking water exports for 15 consecutive years.
An industry insider said that sports has a strong transcendence and a strong regionality - which requires companies to use the color of internationalization to consider the problem of localization, and learn to find the internal connection. Baisuishan, which continues to move forward on the road of sports marketing, has gradually won the recognition of more consumers around the world in the "spiritual core" of products and brands, and led a new wave of sports drinking natural mineral water.