There is no shortage of highlights in the product power, but Shanhai L9 only sold 826 units in the first full month of its launch, which is really puzzling

As a mid-size SUV model created by Jietu Automobile, Shanhai L9 quickly attracted high attention after its birth in the domestic auto market. If you look at it purely from the perspective of product power, I think that Shanhai L9 should have a good performance in terms of market performance.

 Mountains and seas L9

However, contrary to my expectations, judging from the current sales scale of Shanhai L9, its performance is not very good. In other words, there is still a certain gap between the scale of its sales and the sales volume I expected.

According to the latest industry comprehensive sales data, in December 2023, the monthly retail sales of Shanhai L9 will be 826 units. Obviously, this sales figure is not outstanding, and there should be no expectations for Jietu Automobile.

You must know that December 2023 is the first full month for Shanhai L9 to be officially launched in China. This sales data still has a certain reference significance.

 Mountains and seas L9

Therefore, this sales figure still feels a little difficult for me to understand. After all, I think that if you look at the product power, the Shanhai L9 may be able to achieve better sales results.

In terms of exterior styling, Shanhai L9 adopts a new design concept, and there is no shortage of highlights as a whole. Of course, it is needless to say that after the birth of this model in the domestic auto market, the front face styling design caused a certain amount of controversy.

However, since this "controversy" has not been hammered, we will not make a final conclusion here. I think this may have some impact on its market performance, but it shouldn't be too big.

Mountains and seas L9 

The interior design is one of the highlights of Shanhai L9. The new car adopts a combination of three-spoke steering wheel + full LCD instrument panel + 15.6-inch floating central control screen, which can better meet the aesthetic needs of current young consumers.

Moreover, the new car is equipped with Qualcomm Snapdragon 8155 automotive-grade chip, which supports various functions such as Internet of Vehicles, AutoNavi map, voice operation, etc., which can better meet the daily needs of users.

In terms of body size, the length, width and height of the new car are 4862mm, 1925mm and 1784mm respectively, and the wheelbase has reached 2850mm, which is more outstanding.

 Mountains and seas L9

In terms of battery life, Shanhai L9 also gave sincerity. It is understood that under the CLTC working condition, the new car provides two pure electric range versions of 55km and 108km.

In the case of full fuel and full power, the comprehensive cruising range of the new car can exceed 1,100 kilometers. In terms of fuel economy, the combined fuel consumption of the new car can be as low as 1.49L/100km in the WLTC mode.

Obviously, in terms of product performance, the overall performance of Shanhai L9 is remarkable. Among the cars in the same class, the performance of Shanhai L9 is not inferior.

Mountains and seas L9 

In view of this, I think that the sales performance of Shanhai L9 should be better. It's just a pity that in the first full month after the Shanhai L9 was launched, the retail sales in a single month were only 826 units.

I have to say that this sales figure is somewhat surprising and puzzled to me. If I had to find the reason, I think it might be related to the following factors.

On the one hand, Shanhai L9 is still in the market climbing period. It is understood that in November 2023, Shanhai L9 will be officially launched in the domestic auto market.

 Mountains and seas L9

As of December 2023, the Shanhai L9 has been on the market in the domestic auto market for less than 2 months. For a new car, it's still in the ramp-up phase.

For a brand new model, it is perhaps understandable that sales were not very impressive at the beginning of the launch. Perhaps, after entering 2024, the sales of Shanhai L9 should gradually climb.

Second, the price range of Shanhai L9 has come to more than 160,000 yuan, which is a new challenge for the Jietu brand.

 Mountains and seas L9

After all, the prices of the main sales models of Jietu were relatively low. In this case, although Shanhai L9 has no shortage of highlights in terms of product power, market acceptance also needs a process.

In this case, the sales scale of Shanhai L9 today is inevitably not so satisfactory. However, I think that for Jietu, Shanhai L9 may be a new beginning.

In addition, after entering the fourth quarter of 2023, whether the competition between the domestic auto market is fierce, major car companies or brands have launched preferential measures for car purchases.

This has undoubtedly intensified competition in the market. In this case, as a brand new model that has just been launched, Shanhai L9 will inevitably encounter great competitive pressure.

 Mountains and seas L9

However, even taking into account the above factors, I think the monthly sales scale of Shanhai L9 should not be so low. The sales performance of Shanhai L9 in the first full month after its launch is indeed too low to be incomprehensible.

However, considering the product performance of Shanhai L9, I think its sales should still increase. We are happy to see that happen.

Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.

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This article is the original article of the Cheyu World Operation Department, the total No. 10809, some of the pictures are from the Internet, and the data and related materials marked with the source are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.