In recent years, snacks have also become popular with "highly educated".
If a snack is developed by "XX Academy of Agricultural Sciences" and "XX University", it will become its selling point, but recently, the Shanghai Consumer Rights Protection Committee found that some snacks began to "falsify academic qualifications".
A puffed food named "Jiu Nong Da Vegetable Roll" is marked with the words "Northeast Agricultural University" on its online sales link, and the word "Nongda" is also printed on the packaging of its products, which seems to be closely related to "Northeast Agricultural University". An investigation by the staff of the Shanghai Municipal Consumer Rights Protection Commission found that the snack was sold on multiple e-commerce platforms, with the highest one selling more than 30,000 pieces.
Northeast Agricultural University made it clear that Northeast Agricultural University, as a higher education institution, does not carry out external production and operation work, vegetable rolls are not products produced by the school, and the product publicity is not true.
Previously, the "oatmeal of Shanxi Academy of Agricultural Sciences", which ranked second on the "Meal Replacement Oatmeal Hit List" on an e-commerce platform, also claimed to be developed by the Agricultural Products Processing Institute of the Shanxi Academy of Agricultural Sciences and recommended by the Taiyuan Dietitians Association, and its sales volume has exceeded 20,000. However, the Shanghai Municipal Consumer Rights Protection Commission and the Shanxi Academy of Agricultural Sciences received a reply after verification: the promotional content of this oatmeal is not true, and this product has not been recommended.
The development of the snack industry is closely related to the economic development of the mainland and the consumption level of residents, and with the development of online e-commerce in recent years, offline retail channels have experienced a round of adjustment and reshaping. As an emerging format in the adjustment stage of the mainland snack industry, expiring food has risen since 2020 and was once sought after by capital, and has now undergone three years of exploration and reshuffle.
Driven by the dual drive of consumption capacity and willingness to consume, the scale of the mainland leisure snack market continues to expand, according to the data published by the China Food Industry Yearbook, the market size of the mainland leisure snack reached 2,206.5 billion yuan in 2017, Yiou believes that the development potential of the mainland leisure snack industry is greater, and it is expected to maintain 6% With the above compound growth rate, it is expected that the market size of the mainland leisure snack industry will reach 2,728.1 billion yuan in 2020, and it is expected that by 2025, the market size of the mainland leisure snack industry will exceed 4 trillion yuan.
Legal experts said that the chaos of "food from the Academy of Agricultural Sciences" has had a negative impact on the reputation of many agricultural research institutes and infringed on the rights and interests of consumers. In this regard, the market supervision department should take the initiative to attack, and scientific research institutes should also dare to defend their rights.
According to legal experts, the mainland's "Advertising Law" and "E-Commerce Law" both clearly require that business operators must not deceive or mislead consumers, and must not carry out false or misleading commercial promotions. The market regulation departments, consumer rights and interests protection organizations, and e-commerce platforms shall all perform corresponding oversight and management duties and duties to protect consumer rights and interests for such conduct suspected of infringing on consumer rights and interests.
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