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For consumers, there are only two things that need to be considered in the cultural tourism industry. Whether it has the ability to inherit the history and culture of great innovation, and whether it has continuously upgraded supporting tourism facilities. Products that are both cultural and safe at the same time can win the attention and praise of consumers in today's fierce competition. In today's era when cognitive time is compressed to the limit, cultural tourism products want to quickly break out of the encirclement, and the visual impact and traffic effect brought by intuitive and shocking scene design seem to have become the only way to win in the cultural tourism industry.
As a pioneer and pioneer in the domestic cultural tourism industry, Liu Bing, chairman of Guoyi Zoomlion, has a lot of experience in scene design and model innovation. He believes that the sleepless city model provides an environment for the specific scene design, the operation mode of the sleepless city gives birth to a specific scene design, and the specific landscape design is the display window of the sleepless city, which bears the first feeling of consumers for the sleepless city in various places, and is the most intuitive display tool at the beginning, and the two are complementary and interconnected.
scenario
Liu Bing has shared his thoughts on scene design in many meetings, and has also mentioned a word called "relaxation and moderation" many times. The so-called relaxation actually refers to the fact that with the blessing of the city that never sleeps model, the scene design can find a balance between low investment cost, high emotional connection and immersive effect, so that regional cultural elements can penetrate into the details of the city that never sleeps, so that consumers can achieve an immersive cultural experience in the city that never sleeps, so as to stimulate consumers' cultural consumption and emotional sharing.
The reason why the scene design is an important part of the Sleepless City model is that it plays a "slogan" style expression in the presentation of the theme of the Sleepless City, and the audience can perceive what kind of cultural sentiment the Sleepless City wants to express when they see the shocking and spectacular scene. Scene design can create different atmospheres and styles, attract different consumer groups, and improve the vitality and diversity of the city that never sleeps.
sentiment
Taking the Yangtze River Sleepless City designed and built by National Arts Zoomlion as an example, this is a sleepless city block that expresses culture and history with a special landscape. Located in Ma'anshan City, Anhui Province, the city that never sleeps integrates exquisite national tide scenes, light art interaction, performance art interpretation, science and technology experience, special food, Internet celebrity check-in, waterscape water show, naked-eye 3D holographic, and immersive parade performances, and is committed to giving the audience an immersive and ultimate cultural tourism experience.
Consumers walk in the city that never sleeps on the Yangtze River, the lights shine on everyone, and when they look up, they see the scenery of the south of the Yangtze River flowing slowly. In order to focus on the cultural development process of many cities in the Yangtze River basin and better integrate the cultural connotation of "Yangtze River water and soil education talents", the Yangtze River Sleepless City presents consumers with a huge cultural map. "A Thousand Miles of Yangtze River Picture Scroll" presents the customs and growth of 11 provinces and cities in the Yangtze River basin in the form of miniature landscapes. Consumers can feel the ultimate scene design added to the brilliance of the Zoomlion Sleepless City model by Guoyi Zhonglian Never Sleeps City.
In the current trend of the times where the two-way immersion and integration of culture + tourism is getting closer and closer, it has become inevitable to use specific scenes to create cultural symbols. In this environment, the cultural tourism industry should continue to study content creation while strengthening the understanding of scene-based design to respond to the diverse needs of the market and consumers.